Ari Belliu

Ari is an experienced digital marketer with a demonstrated history of multi-tasking and working in health and tech on small teams. He's skilled in copywriting, community building, email and social media marketing, and building brand awareness.

All Posts—

February 6, 2024

2023 In Hindsight - A Year of Attention, Sustainability and Performance

Seals of quality and safety can be found in many things – and digital advertising is no exception. As advertisers want to make the most...

Technical Level

January 19, 2024

Sharethrough Achieves TAG Platinum Status For Fighting Against Fraud, Malware and Ensuring Brand Safety

Seals of quality and safety can be found in many things – and digital advertising is no exception. As advertisers want to make the most...

Technical Level

December 4, 2023

How To Avoid Greenwashing: Elements of a Successful Sustainability Communications Plan

In this post, we cover the elements of a sustainability communications plan for companies to avoid accusations of greenwashing.

Technical Level

November 20, 2023

What the New Sustainability Playbook From IAB Tech Lab Means for The Future Of Green Advertising

In this post we cover how the new Sustainability Playbook was developed, what the buy-side and sell-side can do to reduce their carbon emissions.

Technical Level

How Advertisers Can Avoid Wasting Ad Spend On Made-For-Advertising Sites

In this post, we cover why MFA sites are so prevalent and the damage they can cause to advertisers, to consumers and to the planet.

Technical Level

February 28, 2023

5 Concerns ChatGPT and Advertising AI Need to Address

While there are many possible use cases for ChatGPT and other AI, there are some potential concerns with the methodology to consider.

Technical Level

February 22, 2023

5 Ways That ChatGPT and AI Can Help Advertisers

In this post, we cover 5 different use cases for ChatGPT and artificial intelligence (AI) to help advertisers now, and in the future.

Technical Level

February 16, 2023

9 Ways To Innovate With Video Ads On CTV

In this post, we cover what advertisers can do to maximize the performance of their video ad campaigns and return viewers’ attention to CTV.

Technical Level

February 13, 2023

QR Codes Grab Attention (Once Again) in This Year’s Super Bowl Commercials

Super Bowl LVI held a big moment for QR codes in TV ads, thanks to Coinbase. This year, Super Bowl LVII showcased even more ads with QR codes.

Technical Level

The Sharethrough Blog—

Industry Updates Worth Your Attention

How Publishers Can Become More Efficient and Sustainable Without Reducing Revenue

In today’s landscape, publishers have a variety of tools and strategies to become more efficient, and harbor a positive impact on the industry.

Technical Level

Customer Satisfaction, Brand Safety, and Sustainability Among Top Priorities For Advertisers

A new study commissioned by Equativ and Sharethrough, conducted by Forrester Consulting, sheds light on current ad tech landscape.

Technical Level

Discover the New AI-Powered Features and Research Results of Sharethrough’s Upgraded Headline Analyzer

We recently upgraded our popular Headline Analyzer to now include the help of AI, allowing users to score and suggest headlines.

Technical Level

Matthew Workman

The Ultimate AI Glossary of 2024

Artificial Intelligence has taken the entire world by storm since the launch of Open AI’s Chat GPT in November 2022.

Technical Level

TVision Study Reveals Sports Ticker Increases Attention of CTV Creatives

Capturing viewers' attention during commercial breaks has always been a challenge, and with the rise of smartphones, it's gotten even harder.

Technical Level

Summarizing the New GARM Global Media Sustainability Framework: What Advertisers Need to Know

GARM and Ad Net Zero recently published the long-awaited Global Media Sustainability Framework. Here are the key points for advertisers

Technical Level

Matthew Workman

Programmatic Advertising in a Cookieless World: Solutions & Strategies

By now, we’ve all heard that Google is once again pushing back the retirement of third-party cookies in its Chrome browser.

Technical Level

Matthew Workman

What You Need to Know: 4 Key Lessons from Cannes Lions

The 2024 Cannes Lions Festival of Creativity saw marketers, influencers, and the world's biggest brands flock to Cannes

Technical Level

Sharethrough & Equativ Merge to Create One of The Largest Independent Ad Platforms in The World

Today marks a new, exciting chapter in our story, as we announce that Sharethrough & Equativ are merging.

Technical Level

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Sharethrough & Equativ are Merging!

Together, we form one of the largest independent ad platforms and marketplaces worldwide.

Learn More →