At some point in the near future, using AI will be like using any other tool, so why not for advertising? Although there are already uses of AI in digital advertising, ChatGPT’s impressiveness has left many wondering what more it can do. In this post, we cover 5 use cases for ChatGPT and AI to help advertisers now, and in the future.
What Is ChatGPT and Advertising AI?
ChatGPT is an AI chatbot, developed by OpenAI, that’s gained much attention lately because of how well it can understand questions and generate responses. You can talk to it like you talk to a real person, and you can ask follow-up questions, add more information to consider and more.
And that’s not the only AI out there. Chances are that if you’ve used the internet, you’ve run into AI without necessarily knowing it. Today, advertising AI does much of the background work that goes into operating the programmatic supply chain.
Related: How AI Can Save Ad Tech — Sharethrough
But the simplest way to think of ChatGPT and other AI is as a “robot intern.” Let’s take a look at what the new “intern” can do.
What Are Some ChatGPT and Advertising AI Use Cases?
ChatGPT can be an extremely useful tool. And researchers are only beginning to scratch the surface of what AI can do. Here are 5 things that ChatGPT and AI can do well.
1. AI Can do Mundane Work That Chews up Time
How many times have your eyes glazed over as you look at a spreadsheet with thousands of items and lines? Or having to upload multiple files in multiple areas? AI can do all the tasks that would take people much longer to do or tasks that are very repetitive. Tasks like data processing, organizing and interpreting are some things that AI can do well and fast.
Advertisers can use AI to automatically upload the appropriate deal, targeting, etc. to the DSP. Saving time for them to strategize and execute campaigns.
2. AI Can Create Templates and Gather Information
ChatGPT can handle creating standard templates for common documents such as Requests for Proposals (RFP) and marketing plans with ease. All that’s left for a human to do would be to fill in the blanks and ensure they have the right information.
Advertisers can use ChatGPT to find information that would better aid them in their campaigns. For example, advertisers can ask ChatGPT or other advertising AI to find them the “most popular channels for gamers” or “how many sports fans also use tablets?” Microsoft has invested billions of dollars into OpenAI and is now figuring out how to integrate ChatGPT within the Bing search engine. In the near future, marketers can implement their own data and use AI like their own personal search engine.
Although ChatGPT’s knowledge base includes information only up to the end of 2021, it still tries its best to provide a useful, and relevant answer. And as it receives more updates with current data sets, the information provided will be more accurate. There are some caveats that come with that, but more on that in a future post.
Sign up for our newsletter and be the first to know about our new releases.
3. AI Can Optimize the Ad Creative
No, AI won’t replace the Creative. AI will instead help optimize the ad creative to better suit the consumers preferences and the context which the ad appears in and optimize their delivery. Currently, ChatGPT can generate basic VAST tags and HTML5 banners.
There’s also AI that can generate images, like DALL-E-2. While the AI generated images won’t be to the same caliber that a human can create, it’s helpful for creating endless variations of the campaign creative, thanks to component parts.
Related: Why Advertising Has Only Been Scratching The Surface Of AI — Sharethrough
For example, an advertiser creates a banner ad for a car promotion. The AI can change the color of the car, the background it appears in and some of the sales copy to better match the content and context it appeared in.
There’s much buzz around AI-generated art, with people showcasing beautiful examples of what it can do with a simple prompt. Although some of those examples are visually appealing, most other images are weird.
4. AI Can Optimize Ad Spend
AI will be able to find the most efficient supply path for any given campaign and optimize in real-time. ChatGPT can currently create simple ads.txt and sellers.json templates. At some point, the AI will automatically update new supply paths and partners, checking for any redundancies and duplicates and optimize the existing ads.txt and sellers.json files.
Not only that, AI will be able to automatically traffic your campaigns to the greatest ROI and relevant audiences. By analyzing historical and real-time data, the AI can determine where, when, and what ad to attract consumers.
At Sharethrough, we use AI and Machine Learning to power our SmartSuite Technology. Smart Throttle uses AI to analyze billions of impressions per day, every day, to determine which DSPs are most likely to bid on that impression. Therefore, saving unnecessary Queries per Second (QPS) and earning more money for publishers.
Furthermore, Smart Floors use AI and Machine Learning to determine the most optimal floor price for your ad placements by experimenting with different prices. Using Smart Floors, publishers can improve their lift by an average of 15%
An additional benefit to having AI optimize for spend, is by picking the most efficient supply path, it also reduces the amount of carbon emissions that are generated.
5. AI Can Help With Generating Ideas
The quality is, and probably never will be, as good as a human because there are nuances that AI just can’t quite capture. But what it can do is give advertisers a nudge in the right direction by providing high-level ideas that they can vet through before launching their campaigns.
Asking ChatGPT to generate some headline ideas about AI creative optimization in digital advertising and specifying an author or point of view, it generated what seems like some decent headlines. But let’s take a closer look at their performance after plugging the headlines into Sharethrough’s Headline Analyzer.
The performance of ChatGPT’s generated headlines according to our Headline Analyzer is… okay. However, although the generated headlines are passable, they’re all geared towards impressions. Which isn’t a bad thing if you’re trying to promote brand awareness, but for a blog, you want people to click and read. So, you’d want a higher engagement score. Which is where ChatGPT falls short. At least, for now.
Advertisers can easily fill a whole social media calendar with the help of AI. Imagine giving ChatGPT or other advertising AI all your planned and created content, and asking it to create a social post for each one of those. However, social media is more tailored to human connections, even though it can be littered with bots, so advertisers may need to make some adjustments to make the AI a bit more human.
A Matter of When, Not If
Advertising AI, and other types of artificial intelligence, are improving every day and expanding their capabilities. Although AI is used in advertising to some degree or form, it’s only a matter of time until AI is integrated into all parts of the digital advertising industry. From doing the time-consuming, repetitive tasks, to maintaining the most efficient supply path and generating creatives, the field of AI in advertising has an exciting future ahead.
Reach out to us for more information on how Sharethrough and AI can help maximize your ad campaign performance.
At some point in the near future, using AI will be like using any other tool, so why not for advertising? Although there are already uses of AI in digital advertising, ChatGPT’s impressiveness has left many wondering what more it can do. In this post, we cover 5 use cases for ChatGPT and AI to help advertisers now, and in the future.
What Is ChatGPT and Advertising AI?
ChatGPT is an AI chatbot, developed by OpenAI, that’s gained much attention lately because of how well it can understand questions and generate responses. You can talk to it like you talk to a real person, and you can ask follow-up questions, add more information to consider and more.
And that’s not the only AI out there. Chances are that if you’ve used the internet, you’ve run into AI without necessarily knowing it. Today, advertising AI does much of the background work that goes into operating the programmatic supply chain.
Related: How AI Can Save Ad Tech — Sharethrough
But the simplest way to think of ChatGPT and other AI is as a “robot intern.” Let’s take a look at what the new “intern” can do.
What Are Some ChatGPT and Advertising AI Use Cases?
ChatGPT can be an extremely useful tool. And researchers are only beginning to scratch the surface of what AI can do. Here are 5 things that ChatGPT and AI can do well.
1. AI Can do Mundane Work That Chews up Time
How many times have your eyes glazed over as you look at a spreadsheet with thousands of items and lines? Or having to upload multiple files in multiple areas? AI can do all the tasks that would take people much longer to do or tasks that are very repetitive. Tasks like data processing, organizing and interpreting are some things that AI can do well and fast.
Advertisers can use AI to automatically upload the appropriate deal, targeting, etc. to the DSP. Saving time for them to strategize and execute campaigns.
2. AI Can Create Templates and Gather Information
ChatGPT can handle creating standard templates for common documents such as Requests for Proposals (RFP) and marketing plans with ease. All that’s left for a human to do would be to fill in the blanks and ensure they have the right information.
Advertisers can use ChatGPT to find information that would better aid them in their campaigns. For example, advertisers can ask ChatGPT or other advertising AI to find them the “most popular channels for gamers” or “how many sports fans also use tablets?” Microsoft has invested billions of dollars into OpenAI and is now figuring out how to integrate ChatGPT within the Bing search engine. In the near future, marketers can implement their own data and use AI like their own personal search engine.
Although ChatGPT’s knowledge base includes information only up to the end of 2021, it still tries its best to provide a useful, and relevant answer. And as it receives more updates with current data sets, the information provided will be more accurate. There are some caveats that come with that, but more on that in a future post.
Sign up for our newsletter and be the first to know about our new releases.
3. AI Can Optimize the Ad Creative
No, AI won’t replace the Creative. AI will instead help optimize the ad creative to better suit the consumers preferences and the context which the ad appears in and optimize their delivery. Currently, ChatGPT can generate basic VAST tags and HTML5 banners.
There’s also AI that can generate images, like DALL-E-2. While the AI generated images won’t be to the same caliber that a human can create, it’s helpful for creating endless variations of the campaign creative, thanks to component parts.
Related: Why Advertising Has Only Been Scratching The Surface Of AI — Sharethrough
For example, an advertiser creates a banner ad for a car promotion. The AI can change the color of the car, the background it appears in and some of the sales copy to better match the content and context it appeared in.
There’s much buzz around AI-generated art, with people showcasing beautiful examples of what it can do with a simple prompt. Although some of those examples are visually appealing, most other images are weird.
4. AI Can Optimize Ad Spend
AI will be able to find the most efficient supply path for any given campaign and optimize in real-time. ChatGPT can currently create simple ads.txt and sellers.json templates. At some point, the AI will automatically update new supply paths and partners, checking for any redundancies and duplicates and optimize the existing ads.txt and sellers.json files.
Not only that, AI will be able to automatically traffic your campaigns to the greatest ROI and relevant audiences. By analyzing historical and real-time data, the AI can determine where, when, and what ad to attract consumers.
At Sharethrough, we use AI and Machine Learning to power our SmartSuite Technology. Smart Throttle uses AI to analyze billions of impressions per day, every day, to determine which DSPs are most likely to bid on that impression. Therefore, saving unnecessary Queries per Second (QPS) and earning more money for publishers.
Furthermore, Smart Floors use AI and Machine Learning to determine the most optimal floor price for your ad placements by experimenting with different prices. Using Smart Floors, publishers can improve their lift by an average of 15%
An additional benefit to having AI optimize for spend, is by picking the most efficient supply path, it also reduces the amount of carbon emissions that are generated.
5. AI Can Help With Generating Ideas
The quality is, and probably never will be, as good as a human because there are nuances that AI just can’t quite capture. But what it can do is give advertisers a nudge in the right direction by providing high-level ideas that they can vet through before launching their campaigns.
Asking ChatGPT to generate some headline ideas about AI creative optimization in digital advertising and specifying an author or point of view, it generated what seems like some decent headlines. But let’s take a closer look at their performance after plugging the headlines into Sharethrough’s Headline Analyzer.
The performance of ChatGPT’s generated headlines according to our Headline Analyzer is… okay. However, although the generated headlines are passable, they’re all geared towards impressions. Which isn’t a bad thing if you’re trying to promote brand awareness, but for a blog, you want people to click and read. So, you’d want a higher engagement score. Which is where ChatGPT falls short. At least, for now.
Advertisers can easily fill a whole social media calendar with the help of AI. Imagine giving ChatGPT or other advertising AI all your planned and created content, and asking it to create a social post for each one of those. However, social media is more tailored to human connections, even though it can be littered with bots, so advertisers may need to make some adjustments to make the AI a bit more human.
A Matter of When, Not If
Advertising AI, and other types of artificial intelligence, are improving every day and expanding their capabilities. Although AI is used in advertising to some degree or form, it’s only a matter of time until AI is integrated into all parts of the digital advertising industry. From doing the time-consuming, repetitive tasks, to maintaining the most efficient supply path and generating creatives, the field of AI in advertising has an exciting future ahead.
Reach out to us for more information on how Sharethrough and AI can help maximize your ad campaign performance.
Behind Headlines: 180 Seconds in Ad Tech is a short 3-minute podcast exploring the news in the digital advertising industry. Ad tech is a fast-growing industry with many updates happening daily. As it can be hard for most to keep up with the latest news, the Sharethrough team wanted to create an audio series compiling notable mentions each week.
At some point in the near future, using AI will be like using any other tool, so why not for advertising? Although there are already uses of AI in digital advertising, ChatGPT’s impressiveness has left many wondering what more it can do. In this post, we cover 5 use cases for ChatGPT and AI to help advertisers now, and in the future.
What Is ChatGPT and Advertising AI?
ChatGPT is an AI chatbot, developed by OpenAI, that’s gained much attention lately because of how well it can understand questions and generate responses. You can talk to it like you talk to a real person, and you can ask follow-up questions, add more information to consider and more.
And that’s not the only AI out there. Chances are that if you’ve used the internet, you’ve run into AI without necessarily knowing it. Today, advertising AI does much of the background work that goes into operating the programmatic supply chain.
Related: How AI Can Save Ad Tech — Sharethrough
But the simplest way to think of ChatGPT and other AI is as a “robot intern.” Let’s take a look at what the new “intern” can do.
What Are Some ChatGPT and Advertising AI Use Cases?
ChatGPT can be an extremely useful tool. And researchers are only beginning to scratch the surface of what AI can do. Here are 5 things that ChatGPT and AI can do well.
1. AI Can do Mundane Work That Chews up Time
How many times have your eyes glazed over as you look at a spreadsheet with thousands of items and lines? Or having to upload multiple files in multiple areas? AI can do all the tasks that would take people much longer to do or tasks that are very repetitive. Tasks like data processing, organizing and interpreting are some things that AI can do well and fast.
Advertisers can use AI to automatically upload the appropriate deal, targeting, etc. to the DSP. Saving time for them to strategize and execute campaigns.
2. AI Can Create Templates and Gather Information
ChatGPT can handle creating standard templates for common documents such as Requests for Proposals (RFP) and marketing plans with ease. All that’s left for a human to do would be to fill in the blanks and ensure they have the right information.
Advertisers can use ChatGPT to find information that would better aid them in their campaigns. For example, advertisers can ask ChatGPT or other advertising AI to find them the “most popular channels for gamers” or “how many sports fans also use tablets?” Microsoft has invested billions of dollars into OpenAI and is now figuring out how to integrate ChatGPT within the Bing search engine. In the near future, marketers can implement their own data and use AI like their own personal search engine.
Although ChatGPT’s knowledge base includes information only up to the end of 2021, it still tries its best to provide a useful, and relevant answer. And as it receives more updates with current data sets, the information provided will be more accurate. There are some caveats that come with that, but more on that in a future post.
Sign up for our newsletter and be the first to know about our new releases.
3. AI Can Optimize the Ad Creative
No, AI won’t replace the Creative. AI will instead help optimize the ad creative to better suit the consumers preferences and the context which the ad appears in and optimize their delivery. Currently, ChatGPT can generate basic VAST tags and HTML5 banners.
There’s also AI that can generate images, like DALL-E-2. While the AI generated images won’t be to the same caliber that a human can create, it’s helpful for creating endless variations of the campaign creative, thanks to component parts.
Related: Why Advertising Has Only Been Scratching The Surface Of AI — Sharethrough
For example, an advertiser creates a banner ad for a car promotion. The AI can change the color of the car, the background it appears in and some of the sales copy to better match the content and context it appeared in.
There’s much buzz around AI-generated art, with people showcasing beautiful examples of what it can do with a simple prompt. Although some of those examples are visually appealing, most other images are weird.
4. AI Can Optimize Ad Spend
AI will be able to find the most efficient supply path for any given campaign and optimize in real-time. ChatGPT can currently create simple ads.txt and sellers.json templates. At some point, the AI will automatically update new supply paths and partners, checking for any redundancies and duplicates and optimize the existing ads.txt and sellers.json files.
Not only that, AI will be able to automatically traffic your campaigns to the greatest ROI and relevant audiences. By analyzing historical and real-time data, the AI can determine where, when, and what ad to attract consumers.
At Sharethrough, we use AI and Machine Learning to power our SmartSuite Technology. Smart Throttle uses AI to analyze billions of impressions per day, every day, to determine which DSPs are most likely to bid on that impression. Therefore, saving unnecessary Queries per Second (QPS) and earning more money for publishers.
Furthermore, Smart Floors use AI and Machine Learning to determine the most optimal floor price for your ad placements by experimenting with different prices. Using Smart Floors, publishers can improve their lift by an average of 15%
An additional benefit to having AI optimize for spend, is by picking the most efficient supply path, it also reduces the amount of carbon emissions that are generated.
5. AI Can Help With Generating Ideas
The quality is, and probably never will be, as good as a human because there are nuances that AI just can’t quite capture. But what it can do is give advertisers a nudge in the right direction by providing high-level ideas that they can vet through before launching their campaigns.
Asking ChatGPT to generate some headline ideas about AI creative optimization in digital advertising and specifying an author or point of view, it generated what seems like some decent headlines. But let’s take a closer look at their performance after plugging the headlines into Sharethrough’s Headline Analyzer.
The performance of ChatGPT’s generated headlines according to our Headline Analyzer is… okay. However, although the generated headlines are passable, they’re all geared towards impressions. Which isn’t a bad thing if you’re trying to promote brand awareness, but for a blog, you want people to click and read. So, you’d want a higher engagement score. Which is where ChatGPT falls short. At least, for now.
Advertisers can easily fill a whole social media calendar with the help of AI. Imagine giving ChatGPT or other advertising AI all your planned and created content, and asking it to create a social post for each one of those. However, social media is more tailored to human connections, even though it can be littered with bots, so advertisers may need to make some adjustments to make the AI a bit more human.
A Matter of When, Not If
Advertising AI, and other types of artificial intelligence, are improving every day and expanding their capabilities. Although AI is used in advertising to some degree or form, it’s only a matter of time until AI is integrated into all parts of the digital advertising industry. From doing the time-consuming, repetitive tasks, to maintaining the most efficient supply path and generating creatives, the field of AI in advertising has an exciting future ahead.
Reach out to us for more information on how Sharethrough and AI can help maximize your ad campaign performance.
Founded in 2015, Calibrate is a yearly conference for new engineering managers hosted by seasoned engineering managers. The experience level of the speakers ranges from newcomers all the way through senior engineering leaders with over twenty years of experience in the field. Each speaker is greatly concerned about the craft of engineering management. Organized and hosted by Sharethrough, it was conducted yearly in September, from 2015-2019 in San Francisco, California.
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