Ari Belliu

Ari is an experienced digital marketer with a demonstrated history of multi-tasking and working in health and tech on small teams. He's skilled in copywriting, community building, email and social media marketing, and building brand awareness.

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February 8, 2023

5 Simple Ways Brands Can Make Display Ads More Sustainable

In this post, we cover 5 simple strategies and ways that brands and advertisers can use to reduce carbon emissions from display ads.

Technical Level

January 19, 2023

A Year in Review – Saying Farewell to 2022

In this post, we take a look at some of Sharethrough’s product launches, awards, achievements, growth and what made 2022 our best year yet.

Technical Level

September 16, 2022

Why Did Google Delay The Death of Third-Party Cookies (Again)?

In this video, I’ll cover Google delaying the disappearance of third-party cookies, what that means for advertisers and some alternatives.

Technical Level

Is Advertising Ready For The Metaverse?

In this video, we cover prominent advertising initiatives in VR/AR, future metaverse possibilities, and how programmatic ads will fit in.

Technical Level

Why The Ad Industry Should Focus On Scope 3 Emissions

Advertisers can lower their impact on the environment by offsetting their Scope 3 emissions caused by running digital ad campaigns.

Technical Level

[Report] The Future of UK Advertising

The report covers some interesting trends and differences between how brands, agencies and publishers both differ and agree on UK advertising.

Technical Level

How Brands Can Offset Their Carbon Emissions With Digital Ads

In this video, we cover how the delivery of digital ads causes carbon emissions, the importance of brands acting to reduce environmental impact.

Technical Level

New Ad Control Tool from Google + Netflix is Thinking About Live Streaming

In this Behind Programmatic Headlines episode, we cover Google’s new ad control tool and Netflix’s potential expansion into live streaming.

Technical Level

Netflix is Finally Considering Ads? + UID2 Gets Another Supporter

In this video, we'll be talking about Netflix potentially going ad-supported and what that means for the programmatic ecosystem.

Technical Level

The Sharethrough Blog—

Industry Updates Worth Your Attention

What to Expect at the Green Media Summit 2025: The Leading Event for Sustainability in Media

Get an inside look at what’s ahead for Green Media Summit 2025—the industry-first event for sustainability in digital advertising.

Technical Level

[Infographic] Sustainability in Focus: Advertiser and Consumer Trends for 2025

In this post, we cover some of the key findings from our recent research study about sustainability, with the full infographic included.

Technical Level

How Publishers Can Become More Efficient and Sustainable Without Reducing Revenue

In today’s landscape, publishers have a variety of tools and strategies to become more efficient, and harbor a positive impact on the industry.

Technical Level

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Sharethrough & Equativ are Merging!

Together, we form one of the largest independent ad platforms and marketplaces worldwide.

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