Vanessa Purchio

A newcomer to the programmatic industry, Vanessa joined the company in 2019 working & learning with our business development & partnership team to help grow our market presence in the field. With experience working with various teams on both the buy & sell side as well as product, Vanessa has executed cross-functional projects, events, marketing and PR initiatives for the company. She holds a B.A in International Development & Relations from McGill University.

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Vanessa Purchio

August 16, 2022

How Our Award-Winning Dynamic Captions Technology Improved Ford's Video Ad Performance

Discover how Ford Canada increased all brand metrics by applying Sharethrough’s award-winning Dynamic Captions to their video ad campaign.

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Vanessa Purchio

September 14, 2021

Will the Feed Transform the Way We Consume TV Content?

While the industry is shifting into a new streaming format via CTV, human behavior is also changing, partly due to the influence of social media.

Technical Level

Vanessa Purchio

August 12, 2021

[Video] Why a Human-Centric Programmatic Strategy Can Unlock Ad Performance

Listen to Curt Larson share how advertisers can adopt a human-centric programmatic strategy to improve ad performance without added costs.

Technical Level

Vanessa Purchio

[Video] Do We Have Your Attention? Shifts in Human Behaviour & Video Consumption Trends

The way we consume video content has changed for good. Watch Dan Greenberg share key insights on the evolution of video consumption.

Technical Level

Vanessa Purchio

Sharethrough Introduces Dynamic Video Captions (So You Can Keep it on Mute)

Sharethrough has announced the availability of Dynamic Video Captions product line to help advertisers increase message comprehension.

Technical Level

Vanessa Purchio

The Disruptor Series: Dan Greenberg & the Future of Digital Advertising

Dan Greenberg discusses the ways human brains actually perceive and want to receive digital ads with The Disruptor Series.

Technical Level

Vanessa Purchio

Say Hello to the New Sharethrough!

Today marks a great milestone for Sharethrough as we launch our rebrand to symbolize our new transition into the future.

Technical Level

Vanessa Purchio

3 Ways Sharethrough is Thinking About Addressability

Sharethrough is actively collaborating with partners to facilitate the transition towards addressability in the ecosystem.

Technical Level

Vanessa Purchio

Dan Greenberg Exclusive Interview: Bringing Respect To Advertising

In his interview with Tony Shap, Dan Greenberg discusses creating change in behaviour and how to use it to bring respect to advertising.

Technical Level

The Sharethrough Blog—

Industry Updates Worth Your Attention

How Publishers Can Become More Efficient and Sustainable Without Reducing Revenue

In today’s landscape, publishers have a variety of tools and strategies to become more efficient, and harbor a positive impact on the industry.

Technical Level

Customer Satisfaction, Brand Safety, and Sustainability Among Top Priorities For Advertisers

A new study commissioned by Equativ and Sharethrough, conducted by Forrester Consulting, sheds light on current ad tech landscape.

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Discover the New AI-Powered Features and Research Results of Sharethrough’s Upgraded Headline Analyzer

We recently upgraded our popular Headline Analyzer to now include the help of AI, allowing users to score and suggest headlines.

Technical Level

Matthew Workman

The Ultimate AI Glossary of 2024

Artificial Intelligence has taken the entire world by storm since the launch of Open AI’s Chat GPT in November 2022.

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TVision Study Reveals Sports Ticker Increases Attention of CTV Creatives

Capturing viewers' attention during commercial breaks has always been a challenge, and with the rise of smartphones, it's gotten even harder.

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Summarizing the New GARM Global Media Sustainability Framework: What Advertisers Need to Know

GARM and Ad Net Zero recently published the long-awaited Global Media Sustainability Framework. Here are the key points for advertisers

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Matthew Workman

Programmatic Advertising in a Cookieless World: Solutions & Strategies

By now, we’ve all heard that Google is once again pushing back the retirement of third-party cookies in its Chrome browser.

Technical Level

Matthew Workman

What You Need to Know: 4 Key Lessons from Cannes Lions

The 2024 Cannes Lions Festival of Creativity saw marketers, influencers, and the world's biggest brands flock to Cannes

Technical Level

Sharethrough & Equativ Merge to Create One of The Largest Independent Ad Platforms in The World

Today marks a new, exciting chapter in our story, as we announce that Sharethrough & Equativ are merging.

Technical Level

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Sharethrough & Equativ are Merging!

Together, we form one of the largest independent ad platforms and marketplaces worldwide.

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