Increase Candidate Consideration This Upcoming Election with Sharethrough

Maximize Your Digital Dollars with Higher Performing, Quality Video Placements

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All political advertising deals automatically remove Jounce-certified Made-for-Advertising (MFA) sites.

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2022 Leader Supply-Side Platform

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IN 2024, POLITICAL ADVERTISERS FACE A COMMON CHALLENGE   ★ ★ ★   IN 2024, POLITICAL ADVERTISERS FACE A COMMON CHALLENGE   ★ ★ ★   IN 2024, POLITICAL ADVERTISERS FACE A COMMON CHALLENGE   ★ ★ ★   IN 2024, POLITICAL ADVERTISERS FACE A COMMON CHALLENGE   ★ ★ ★   IN 2024, POLITICAL ADVERTISERS FACE A COMMON CHALLENGE   ★ ★ ★   IN 2024, POLITICAL ADVERTISERS FACE A COMMON CHALLENGE   ★ ★ ★   IN 2024, POLITICAL ADVERTISERS FACE A COMMON CHALLENGE   ★ ★ ★   IN 2024, POLITICAL ADVERTISERS FACE A COMMON CHALLENGE   ★ ★ ★   IN 2024, POLITICAL ADVERTISERS FACE A COMMON CHALLENGE   ★ ★ ★   IN 2024, POLITICAL ADVERTISERS FACE A COMMON CHALLENGE   ★ ★ ★   IN 2024, POLITICAL ADVERTISERS FACE A COMMON CHALLENGE   ★ ★ ★   IN 2024, POLITICAL ADVERTISERS FACE A COMMON CHALLENGE   ★ ★ ★   IN 2024, POLITICAL ADVERTISERS FACE A COMMON CHALLENGE   ★ ★ ★   IN 2024, POLITICAL ADVERTISERS FACE A COMMON CHALLENGE   ★ ★ ★   IN 2024, POLITICAL ADVERTISERS FACE A COMMON CHALLENGE   ★ ★ ★   IN 2024, POLITICAL ADVERTISERS FACE A COMMON CHALLENGE   ★ ★ ★   IN 2024, POLITICAL ADVERTISERS FACE A COMMON CHALLENGE   ★ ★ ★   IN 2024, POLITICAL ADVERTISERS FACE A COMMON CHALLENGE   ★ ★ ★   IN 2024, POLITICAL ADVERTISERS FACE A COMMON CHALLENGE   ★ ★ ★   IN 2024, POLITICAL ADVERTISERS FACE A COMMON CHALLENGE   ★ ★ ★   IN 2024, POLITICAL ADVERTISERS FACE A COMMON CHALLENGE   ★ ★ ★   IN 2024, POLITICAL ADVERTISERS FACE A COMMON CHALLENGE   ★ ★ ★   IN 2024, POLITICAL ADVERTISERS FACE A COMMON CHALLENGE   ★ ★ ★   IN 2024, POLITICAL ADVERTISERS FACE A COMMON CHALLENGE   ★ ★ ★   IN 2024, POLITICAL ADVERTISERS FACE A COMMON CHALLENGE   ★ ★ ★  

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Dynamic Video Captions

Sharethrough Video Ad Enhancements Improve Awareness and Comprehension

The same banner, video and native ads perform better with Sharethrough than with other exchanges.

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56%

increase in comprehension when captions are added to a video ad

Discover Dynamic Video Captions  →

Display Countdown

Research Confirms Attention is Focused on the Headline Space

Research confirms Sharethrough’s enhanced display ads perform better than standard ads.

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106%

increase in awareness of promotion date when a countdown is added to a display ad

Discover Display Countdown  →

Political advertising campaigns displayed are for illustrative purposes only. Please refer to the bottom of the page for our full disclaimer.

Videos With Dynamic Captions Simply Perform Better

Maximize the Performance of Your Political Video Campaigns

Standard Video Ad

No context
Interrupted user experience
Low ad recall

Dynamic Captions

Better comprehension
Higher engagement
Better user experience
Optimized ad recall
56% Comprehension
52% Brand Awareness
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Activate Sharethrough Political Friendly PMPs In Your Preferred DSP

Sharethrough Political Friendly PMPs, Built Specifically by Format Based on Your Campaign GoalsSearch for “Political Friendly” in your DSP to seamlessly deliver on those inventory packages

NEW! Advocacy Packages
Preferred Data Partners
1st Party Onboarding with LiveRamp
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Reach Your Target Audience—

Activate Sharethrough Political PMPs in Your Preferred DSP

Sharethrough political friendly PMPs, built specifically by format based on your campaign goals. Search for "Political Friendly" in your DSP to seamlessly deliver on those inventory packages.

Advocacy Packages

20+ curated advocacy PMPs available to reach your audience at scale. Speak with your Sharethrough Political Rep to learn more.

Categories: Environment , Education, DEI (Black, Asian, Latino, Women and LGBTQ Communities), Business and Economics, Women Owned, Health, Family & Parenting, and more.

Preferred Data Partners

Access to Political datasets from leading partners:

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First-Party Onboarding with LiveRamp

Onboard your first-party data and translate User IDs into audience segments for deal targeting on the Sharethrough Exchange.

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The Attention Problem With TV—

How Dynamic QR Codes Can Improve Attention & Effectiveness of Connected TV Ads

76%

of consumers do not pay active attention to TV ads. Once a commercial starts they are most likely to:

76%
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Take out
their phone

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Switch the
channel

Leave
the room

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Mute their
television

76%

The same percentage of people would likely scan a QR Code on a TV ad if the ad is relevant to them.

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Sharethrough Research Results—

We Tested Commercials With & Without Countdown Overlays on Real Consumers

The result? Consumers that watched a commercial with a Countdown Overlay were 43% more likely to remember when the promotion starts.

Without CTV Enhancement
With CTV Enhancement
43%
more likely to remember when the promotion starts
Political advertising campaigns displayed are for illustrative purposes only. Please refer to the bottom of the page for our full disclaimer.
News Worth Your Attention—

In the News

SHARETHROUGH AD FORMATS ARE PROVEN TO INCREASE AWARENESS, ATTENTION & MESSAGE COMPREHENSION   ★ ★ ★   SHARETHROUGH AD FORMATS ARE PROVEN TO INCREASE AWARENESS, ATTENTION & MESSAGE COMPREHENSION   ★ ★ ★   SHARETHROUGH AD FORMATS ARE PROVEN TO INCREASE AWARENESS, ATTENTION & MESSAGE COMPREHENSION   ★ ★ ★   SHARETHROUGH AD FORMATS ARE PROVEN TO INCREASE AWARENESS, ATTENTION & MESSAGE COMPREHENSION   ★ ★ ★   SHARETHROUGH AD FORMATS ARE PROVEN TO INCREASE AWARENESS, ATTENTION & MESSAGE COMPREHENSION   ★ ★ ★   SHARETHROUGH AD FORMATS ARE PROVEN TO INCREASE AWARENESS, ATTENTION & MESSAGE COMPREHENSION   ★ ★ ★   SHARETHROUGH AD FORMATS ARE PROVEN TO INCREASE AWARENESS, ATTENTION & MESSAGE COMPREHENSION   ★ ★ ★   SHARETHROUGH AD FORMATS ARE PROVEN TO INCREASE AWARENESS, ATTENTION & MESSAGE COMPREHENSION   ★ ★ ★   SHARETHROUGH AD FORMATS ARE PROVEN TO INCREASE AWARENESS, ATTENTION & MESSAGE COMPREHENSION   ★ ★ ★   SHARETHROUGH AD FORMATS ARE PROVEN TO INCREASE AWARENESS, ATTENTION & MESSAGE COMPREHENSION   ★ ★ ★   SHARETHROUGH AD FORMATS ARE PROVEN TO INCREASE AWARENESS, ATTENTION & MESSAGE COMPREHENSION   ★ ★ ★   SHARETHROUGH AD FORMATS ARE PROVEN TO INCREASE AWARENESS, ATTENTION & MESSAGE COMPREHENSION   ★ ★ ★  

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Any political advertising campaigns displayed on this page are incidental and serve to demonstrate Sharethrough Inc.’s services, without any intention to influence or advocate for political agendas. The campaigns are strictly for illustrative purposes only. Sharethrough Inc. and its subsidiaries and affiliates do not endorse, advocate for, or affiliate itself with any political party, candidate, group, association, labour union or other entity, agenda, ideology, or belief system. We remain committed to neutrality in supporting our partners.

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Together, we form one of the largest independent ad platforms and marketplaces worldwide.

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