Read this article to get an inside look at what’s ahead for Green Media Summit 2025—the industry-first event for sustainability in digital advertising.
Three years ago, we identified a critical need: the advertising industry lacked clear education on its carbon footprint and actionable guidelines for meaningful change. This realization sparked the creation of the Green Media Summit—the first industry-focused event dedicated to sustainability in advertising. Building on the success of our 2023 debut, we expanded in 2024, hosting it on the green rooftop of the Javits Center—a powerful symbol of our commitment to a greener future. Now, just one month away from its third edition, the Green Media Summit continues to evolve.
What to Look Forward to in 2025
Beyond Learning: Turning Education into Action
What started as an educational event has now become a powerful platform for driving sustainable actions and shaping a more sustainable industry. In 2025, I feel that the current global context makes this event more relevant than ever before. Our planet is suffering from the increasing effects of global warming, and most scientists agree that we are already falling short of the targets set by the Paris Agreement. Every industry needs to work together to build & commit to sustainable practices, and we strongly believe that advertising can set the tone and lead by example.
This year, while sustainability in digital advertising remains our core focus, we’re broadening the conversation to explore AI, DEI, socioeconomic context, and more — key forces shaping the future of our industry. This year’s Green Media Summit will reflect the complexity of today’s world and the interconnectedness of sustainability with other pressing global issues. I truly believe this will be our most impactful and inspiring summit yet.
Consumers Expect Change—The Time is Now
Consumers today expect brands to lead the charge in building a better future—sometimes even more than governments. Advertising has the power to influence better consumer behaviors, more sustainable business practices, and a cultural shift toward environmental responsibility. The Green Media Summit is not just a forum for celebrating success stories—it’s a space where we discuss roadblocks and challenges, share solutions, and push for real industry transformation.
10 Exclusive Keynotes & Industry-Changing Conversations
1. [Keynote] Driving Change with One of the Largest Advertising Groups: The Role of a Chief Impact Officer in Sustainable Media
As one of the world’s largest advertising groups, Publicis Groupe is shaping the future of sustainable media and marketing. In this session, Nannette Lafond, Chief Impact Officer, will share how her role drives real change—embedding sustainability into media strategies, creative campaigns, and corporate decisions.
2. [Keynote] Beyond Doomsday: How Culture, Industry, and Climate Action Can Build a Better Future
Economist and influencer Michael Mezzatesta will explore the intersection of culture, industry, and climate action in shaping a better future. In a time of economic and political uncertainty, he’ll break down the key forces driving sustainability and how businesses can navigate these challenges while staying competitive.
3. [Fireside Chat] From Screen to Green: Ed Begley Jr.’s Environmental Journey
In a special session, Hollywood Actor & Environmentalist Ed Begley Jr. will share his inspiring environmental journey and insight into what the entertainment industry can do to become more sustainable.
4. [Panel] Leaders from Spotify, Indeed & Pfizer on Embedding Green Practices in Business & Branding
A powerhouse panel featuring top brands that have successfully embedded sustainability into their operations, advertising, and brand messaging. Expect real insights from the front lines of corporate sustainability, including Tasha Lenton, Associate Director, Global + EMEA Media at Spotify, Katy Bolan, Sustainability Executive at Google, Jennifer Oliveras, Sr. Director Global Partnerships and Brand Activation at Indeed, moderated by John Osborn, Director at AdNetZero.
5. [Fireside Chat] Changing the Narrative: Elevating Black Voices in the Climate Movement
Representation and inclusivity in sustainability efforts are critical. Wawa Gatheru, Founder of the Black Girl Environmentalist will lead a crucial conversation on the role of Black voices in sustainability and highlight how often they’re left out of the discussion.
6. [Keynote] Advancing Green: Sustainability Objectives in Perspective
The digital advertising industry is fragmented and complex with an inefficient supply chain that produces considerable waste. CEO and Founder at Luma Partners, Terence Kawaja will explain how focusing on sustainability can drive both profit and purpose—creating value for businesses and the planet alike.
7. [Panel] Media with a Mission: Agency Updates on Tackling Climate Change & the Use of the Global Sustainability Framework
Industry experts from Alexander Stone and Oleg Korenfeld will break down the challenges and progress media agencies are making in their sustainability journeys.
8. [Panel] Combating Greenwashing & Driving Cultural Change
In a world where misinformation is rampant, Chris Moscardi, Director of Strategy & Campaigns at EPIC, Natalia Vega, Founder and Executive Director at New Zero World, and Dagmara Sulzce, Managing Director at the International Advertising Association (IAA), will discuss how to combat greenwashing and ensure sustainability narratives drive real action. Ultimately, the goal is to empower the audience with the tools needed to critically assess sustainability claims and drive real, lasting change.
9. [Keynote] Exclusive Research Reveal: The Impact of Sustainable Messaging
A special session unveiling groundbreaking research conducted by IPG and Sharethrough, exploring how sustainable messaging influences consumers and drives behavioral change.
10. [Keynote] AI in Media: Planting the Seed for Sustainable Growth
Brian O'Kelley, co-founder of Scope3 will be joining us on stage to discuss a trending topic of discussion: AI in sustainability. While AI is widely perceived as resource-intensive, can it actually help drive sustainable growth? Find out by tuning into this exciting session!
Why This Year’s Green Media Summit Is a Must-Attend Event
This isn’t just another industry conference. The Green Media Summit is where the future of sustainable advertising and media takes shape. Whether you’re a brand leader, media buyer, agency executive, publisher, or content creator, this event is designed to give you the insights, tools, and connections to make a real impact.
As we work to make the media a force for good, we invite you to join us in New York City on March 20th. This is your chance to be part of the movement, learn from industry pioneers, and contribute to a greener future for our industry and beyond.
Read this article to get an inside look at what’s ahead for Green Media Summit 2025—the industry-first event for sustainability in digital advertising.
Three years ago, we identified a critical need: the advertising industry lacked clear education on its carbon footprint and actionable guidelines for meaningful change. This realization sparked the creation of the Green Media Summit—the first industry-focused event dedicated to sustainability in advertising. Building on the success of our 2023 debut, we expanded in 2024, hosting it on the green rooftop of the Javits Center—a powerful symbol of our commitment to a greener future. Now, just one month away from its third edition, the Green Media Summit continues to evolve.
What to Look Forward to in 2025
Beyond Learning: Turning Education into Action
What started as an educational event has now become a powerful platform for driving sustainable actions and shaping a more sustainable industry. In 2025, I feel that the current global context makes this event more relevant than ever before. Our planet is suffering from the increasing effects of global warming, and most scientists agree that we are already falling short of the targets set by the Paris Agreement. Every industry needs to work together to build & commit to sustainable practices, and we strongly believe that advertising can set the tone and lead by example.
This year, while sustainability in digital advertising remains our core focus, we’re broadening the conversation to explore AI, DEI, socioeconomic context, and more — key forces shaping the future of our industry. This year’s Green Media Summit will reflect the complexity of today’s world and the interconnectedness of sustainability with other pressing global issues. I truly believe this will be our most impactful and inspiring summit yet.
Consumers Expect Change—The Time is Now
Consumers today expect brands to lead the charge in building a better future—sometimes even more than governments. Advertising has the power to influence better consumer behaviors, more sustainable business practices, and a cultural shift toward environmental responsibility. The Green Media Summit is not just a forum for celebrating success stories—it’s a space where we discuss roadblocks and challenges, share solutions, and push for real industry transformation.
10 Exclusive Keynotes & Industry-Changing Conversations
1. [Keynote] Driving Change with One of the Largest Advertising Groups: The Role of a Chief Impact Officer in Sustainable Media
As one of the world’s largest advertising groups, Publicis Groupe is shaping the future of sustainable media and marketing. In this session, Nannette Lafond, Chief Impact Officer, will share how her role drives real change—embedding sustainability into media strategies, creative campaigns, and corporate decisions.
2. [Keynote] Beyond Doomsday: How Culture, Industry, and Climate Action Can Build a Better Future
Economist and influencer Michael Mezzatesta will explore the intersection of culture, industry, and climate action in shaping a better future. In a time of economic and political uncertainty, he’ll break down the key forces driving sustainability and how businesses can navigate these challenges while staying competitive.
3. [Fireside Chat] From Screen to Green: Ed Begley Jr.’s Environmental Journey
In a special session, Hollywood Actor & Environmentalist Ed Begley Jr. will share his inspiring environmental journey and insight into what the entertainment industry can do to become more sustainable.
4. [Panel] Leaders from Spotify, Indeed & Pfizer on Embedding Green Practices in Business & Branding
A powerhouse panel featuring top brands that have successfully embedded sustainability into their operations, advertising, and brand messaging. Expect real insights from the front lines of corporate sustainability, including Tasha Lenton, Associate Director, Global + EMEA Media at Spotify, Katy Bolan, Sustainability Executive at Google, Jennifer Oliveras, Sr. Director Global Partnerships and Brand Activation at Indeed, moderated by John Osborn, Director at AdNetZero.
5. [Fireside Chat] Changing the Narrative: Elevating Black Voices in the Climate Movement
Representation and inclusivity in sustainability efforts are critical. Wawa Gatheru, Founder of the Black Girl Environmentalist will lead a crucial conversation on the role of Black voices in sustainability and highlight how often they’re left out of the discussion.
6. [Keynote] Advancing Green: Sustainability Objectives in Perspective
The digital advertising industry is fragmented and complex with an inefficient supply chain that produces considerable waste. CEO and Founder at Luma Partners, Terence Kawaja will explain how focusing on sustainability can drive both profit and purpose—creating value for businesses and the planet alike.
7. [Panel] Media with a Mission: Agency Updates on Tackling Climate Change & the Use of the Global Sustainability Framework
Industry experts from Alexander Stone and Oleg Korenfeld will break down the challenges and progress media agencies are making in their sustainability journeys.
8. [Panel] Combating Greenwashing & Driving Cultural Change
In a world where misinformation is rampant, Chris Moscardi, Director of Strategy & Campaigns at EPIC, Natalia Vega, Founder and Executive Director at New Zero World, and Dagmara Sulzce, Managing Director at the International Advertising Association (IAA), will discuss how to combat greenwashing and ensure sustainability narratives drive real action. Ultimately, the goal is to empower the audience with the tools needed to critically assess sustainability claims and drive real, lasting change.
9. [Keynote] Exclusive Research Reveal: The Impact of Sustainable Messaging
A special session unveiling groundbreaking research conducted by IPG and Sharethrough, exploring how sustainable messaging influences consumers and drives behavioral change.
10. [Keynote] AI in Media: Planting the Seed for Sustainable Growth
Brian O'Kelley, co-founder of Scope3 will be joining us on stage to discuss a trending topic of discussion: AI in sustainability. While AI is widely perceived as resource-intensive, can it actually help drive sustainable growth? Find out by tuning into this exciting session!
Why This Year’s Green Media Summit Is a Must-Attend Event
This isn’t just another industry conference. The Green Media Summit is where the future of sustainable advertising and media takes shape. Whether you’re a brand leader, media buyer, agency executive, publisher, or content creator, this event is designed to give you the insights, tools, and connections to make a real impact.
As we work to make the media a force for good, we invite you to join us in New York City on March 20th. This is your chance to be part of the movement, learn from industry pioneers, and contribute to a greener future for our industry and beyond.
Behind Headlines: 180 Seconds in Ad Tech is a short 3-minute podcast exploring the news in the digital advertising industry. Ad tech is a fast-growing industry with many updates happening daily. As it can be hard for most to keep up with the latest news, the Sharethrough team wanted to create an audio series compiling notable mentions each week.
Read this article to get an inside look at what’s ahead for Green Media Summit 2025—the industry-first event for sustainability in digital advertising.
Three years ago, we identified a critical need: the advertising industry lacked clear education on its carbon footprint and actionable guidelines for meaningful change. This realization sparked the creation of the Green Media Summit—the first industry-focused event dedicated to sustainability in advertising. Building on the success of our 2023 debut, we expanded in 2024, hosting it on the green rooftop of the Javits Center—a powerful symbol of our commitment to a greener future. Now, just one month away from its third edition, the Green Media Summit continues to evolve.
What to Look Forward to in 2025
Beyond Learning: Turning Education into Action
What started as an educational event has now become a powerful platform for driving sustainable actions and shaping a more sustainable industry. In 2025, I feel that the current global context makes this event more relevant than ever before. Our planet is suffering from the increasing effects of global warming, and most scientists agree that we are already falling short of the targets set by the Paris Agreement. Every industry needs to work together to build & commit to sustainable practices, and we strongly believe that advertising can set the tone and lead by example.
This year, while sustainability in digital advertising remains our core focus, we’re broadening the conversation to explore AI, DEI, socioeconomic context, and more — key forces shaping the future of our industry. This year’s Green Media Summit will reflect the complexity of today’s world and the interconnectedness of sustainability with other pressing global issues. I truly believe this will be our most impactful and inspiring summit yet.
Consumers Expect Change—The Time is Now
Consumers today expect brands to lead the charge in building a better future—sometimes even more than governments. Advertising has the power to influence better consumer behaviors, more sustainable business practices, and a cultural shift toward environmental responsibility. The Green Media Summit is not just a forum for celebrating success stories—it’s a space where we discuss roadblocks and challenges, share solutions, and push for real industry transformation.
10 Exclusive Keynotes & Industry-Changing Conversations
1. [Keynote] Driving Change with One of the Largest Advertising Groups: The Role of a Chief Impact Officer in Sustainable Media
As one of the world’s largest advertising groups, Publicis Groupe is shaping the future of sustainable media and marketing. In this session, Nannette Lafond, Chief Impact Officer, will share how her role drives real change—embedding sustainability into media strategies, creative campaigns, and corporate decisions.
2. [Keynote] Beyond Doomsday: How Culture, Industry, and Climate Action Can Build a Better Future
Economist and influencer Michael Mezzatesta will explore the intersection of culture, industry, and climate action in shaping a better future. In a time of economic and political uncertainty, he’ll break down the key forces driving sustainability and how businesses can navigate these challenges while staying competitive.
3. [Fireside Chat] From Screen to Green: Ed Begley Jr.’s Environmental Journey
In a special session, Hollywood Actor & Environmentalist Ed Begley Jr. will share his inspiring environmental journey and insight into what the entertainment industry can do to become more sustainable.
4. [Panel] Leaders from Spotify, Indeed & Pfizer on Embedding Green Practices in Business & Branding
A powerhouse panel featuring top brands that have successfully embedded sustainability into their operations, advertising, and brand messaging. Expect real insights from the front lines of corporate sustainability, including Tasha Lenton, Associate Director, Global + EMEA Media at Spotify, Katy Bolan, Sustainability Executive at Google, Jennifer Oliveras, Sr. Director Global Partnerships and Brand Activation at Indeed, moderated by John Osborn, Director at AdNetZero.
5. [Fireside Chat] Changing the Narrative: Elevating Black Voices in the Climate Movement
Representation and inclusivity in sustainability efforts are critical. Wawa Gatheru, Founder of the Black Girl Environmentalist will lead a crucial conversation on the role of Black voices in sustainability and highlight how often they’re left out of the discussion.
6. [Keynote] Advancing Green: Sustainability Objectives in Perspective
The digital advertising industry is fragmented and complex with an inefficient supply chain that produces considerable waste. CEO and Founder at Luma Partners, Terence Kawaja will explain how focusing on sustainability can drive both profit and purpose—creating value for businesses and the planet alike.
7. [Panel] Media with a Mission: Agency Updates on Tackling Climate Change & the Use of the Global Sustainability Framework
Industry experts from Alexander Stone and Oleg Korenfeld will break down the challenges and progress media agencies are making in their sustainability journeys.
8. [Panel] Combating Greenwashing & Driving Cultural Change
In a world where misinformation is rampant, Chris Moscardi, Director of Strategy & Campaigns at EPIC, Natalia Vega, Founder and Executive Director at New Zero World, and Dagmara Sulzce, Managing Director at the International Advertising Association (IAA), will discuss how to combat greenwashing and ensure sustainability narratives drive real action. Ultimately, the goal is to empower the audience with the tools needed to critically assess sustainability claims and drive real, lasting change.
9. [Keynote] Exclusive Research Reveal: The Impact of Sustainable Messaging
A special session unveiling groundbreaking research conducted by IPG and Sharethrough, exploring how sustainable messaging influences consumers and drives behavioral change.
10. [Keynote] AI in Media: Planting the Seed for Sustainable Growth
Brian O'Kelley, co-founder of Scope3 will be joining us on stage to discuss a trending topic of discussion: AI in sustainability. While AI is widely perceived as resource-intensive, can it actually help drive sustainable growth? Find out by tuning into this exciting session!
Why This Year’s Green Media Summit Is a Must-Attend Event
This isn’t just another industry conference. The Green Media Summit is where the future of sustainable advertising and media takes shape. Whether you’re a brand leader, media buyer, agency executive, publisher, or content creator, this event is designed to give you the insights, tools, and connections to make a real impact.
As we work to make the media a force for good, we invite you to join us in New York City on March 20th. This is your chance to be part of the movement, learn from industry pioneers, and contribute to a greener future for our industry and beyond.
Founded in 2015, Calibrate is a yearly conference for new engineering managers hosted by seasoned engineering managers. The experience level of the speakers ranges from newcomers all the way through senior engineering leaders with over twenty years of experience in the field. Each speaker is greatly concerned about the craft of engineering management. Organized and hosted by Sharethrough, it was conducted yearly in September, from 2015-2019 in San Francisco, California.
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