Industry Updates Worth Your Attention

The Sharethrough Blog allows you to stay up-to-date on our latest product updates, case studies and market analysis all relating to the programmatic advertising industry.

Ad Tech Insights From Industry Leaders & Trailblazers

Sharethrough is Trusted by the World's Best Brands, Publishers & DSPs

Get in Touch →

How Publishers Can Become More Efficient and Sustainable Without Reducing Revenue

Customer Satisfaction, Brand Safety, and Sustainability Among Top Priorities For Advertisers

Discover the New AI-Powered Features and Research Results of Sharethrough’s Upgraded Headline Analyzer

The Ultimate AI Glossary of 2024

TVision Study Reveals Sports Ticker Increases Attention of CTV Creatives

Summarizing the New GARM Global Media Sustainability Framework: What Advertisers Need to Know

←

→

All Blog Posts

Sharethrough Blog Author

October 4, 2024

How Publishers Can Become More Efficient and Sustainable Without Reducing Revenue

In today’s landscape, publishers have a variety of tools and strategies to become more efficient, and harbor a positive impact on the industry.

Technical Level

Sharethrough Blog Author

October 3, 2024

Customer Satisfaction, Brand Safety, and Sustainability Among Top Priorities For Advertisers

A new study commissioned by Equativ and Sharethrough, conducted by Forrester Consulting, sheds light on current ad tech landscape.

Technical Level

Sharethrough Blog Author

August 21, 2024

Discover the New AI-Powered Features and Research Results of Sharethrough’s Upgraded Headline Analyzer

We recently upgraded our popular Headline Analyzer to now include the help of AI, allowing users to score and suggest headlines.

Technical Level

Sharethrough Blog Author

Matthew Workman

August 15, 2024

The Ultimate AI Glossary of 2024

Artificial Intelligence has taken the entire world by storm since the launch of Open AI’s Chat GPT in November 2022.

Technical Level

Sharethrough Blog Author

TVision Study Reveals Sports Ticker Increases Attention of CTV Creatives

Capturing viewers' attention during commercial breaks has always been a challenge, and with the rise of smartphones, it's gotten even harder.

Technical Level

Sharethrough Blog Author

Summarizing the New GARM Global Media Sustainability Framework: What Advertisers Need to Know

GARM and Ad Net Zero recently published the long-awaited Global Media Sustainability Framework. Here are the key points for advertisers

Technical Level

Sharethrough Blog Author

Matthew Workman

Programmatic Advertising in a Cookieless World: Solutions & Strategies

By now, we’ve all heard that Google is once again pushing back the retirement of third-party cookies in its Chrome browser.

Technical Level

Sharethrough Blog Author

Matthew Workman

What You Need to Know: 4 Key Lessons from Cannes Lions

The 2024 Cannes Lions Festival of Creativity saw marketers, influencers, and the world's biggest brands flock to Cannes

Technical Level

Sharethrough Blog Author

Sharethrough & Equativ Merge to Create One of The Largest Independent Ad Platforms in The World

Today marks a new, exciting chapter in our story, as we announce that Sharethrough & Equativ are merging.

Technical Level

Sharethrough Blog Author

Matthew Workman

5 More Use Cases for Advertising AI

In the grand tapestry of technological advancement, few threads have woven a narrative as captivating as Artificial Intelligence (AI).

Technical Level

Sharethrough Blog Author

Sharethrough's Earth Week: Nurturing Our Planet, Nurturing Our Purpose

In a world where environmental consciousness is more critical than ever, Sharethrough is proud to lead the charge in sustainable practices.

Technical Level

Sharethrough Blog Author

Top 6 Lessons From The 2024 Green Media Summit

The collection of over 35 speakers were tasked with providing actionable next steps. Learn more about the six major takeaways from the 2024 GMS.

Technical Level

Notification Image

Sharethrough & Equativ are Merging!

Together, we form one of the largest independent ad platforms and marketplaces worldwide.

Learn More →