Buyers

← Back to Blog

Sam Vangelovski

The Effectiveness of Native Ads in Political Advertising: A Strategic Approach

Traditional methods, such as television and radio ads, may not be as effective in capturing the attention of the modern, digital audience.

Technical Level

September 20, 2023

Richard Davis Shares 5 Steps Any Organization Can Take To Reach Net Zero Carbon Emissions

In this post, we cover the 5 steps companies can take to help them reach net zero emissions presented by Richard Davis at the Green Media Summit.

Technical Level

September 14, 2023

Cracking the Code of Behavior Change: The Role of Attention and Comprehension in Advertising

In this post, we cover how advertisers can drive behavioral change through exposure, attention and comprehension of their digital ad campaigns.

Technical Level

It’s Time To Ditch The Junk Food Of Low-Quality Ad Inventory

At best, MFA inventory is wasted spending. Marketers need to shift toward “clean” ad inventory that delivers high-quality impressions.

Technical Level

How Advertisers can Maximize Attention Thanks to Sharethrough’s New Partnership with Adelaide

In this post, we cover how Sharethrough’s partnership with Adelaide arms advertisers with all the tools to grab the most of consumers’ attention.

Technical Level

February 16, 2023

9 Ways To Innovate With Video Ads On CTV

In this post, we cover what advertisers can do to maximize the performance of their video ad campaigns and return viewers’ attention to CTV.

Technical Level

February 13, 2023

QR Codes Grab Attention (Once Again) in This Year’s Super Bowl Commercials

Super Bowl LVI held a big moment for QR codes in TV ads, thanks to Coinbase. This year, Super Bowl LVII showcased even more ads with QR codes.

Technical Level

January 5, 2023

Sharethrough & Storygize Integration Will Help Marketers Drive Greater ROI

We’re thrilled to announce a new partnership between the Sharethrough Exchange and Storygize’s full-service native advertising platform.

Technical Level

December 14, 2022

Sharethrough Ranked the Most Secure SSP by Confiant

In Confiant's latest quarterly report, Sharethrough was deemed to be the SSP with the lowest security violation rate of all of the SSPs tracked.

Technical Level

Notification Image

Sharethrough & Equativ are Merging!

Together, we form one of the largest independent ad platforms and marketplaces worldwide.

Learn More →