Shortening Attention Spans
While consumers’ attention spans are shortening, advertisers are struggling to grab their attention. And amongst billions of ads delivered every day, and that just through our exchange, how can advertisers make their ad campaigns stand out more and maximize their ROI? In this post, we cover how Sharethrough’s partnership with Adelaide arms advertisers with all the tools to grab the most of consumers’ attention.
Leveraging Adelaide’s AU data Within Sharethrough's Curated Marketplace
As announced in AdExchanger, advertisers can now maximize consumer attention to their ads by running on Sharethrough’s attention-based curated marketplace which combines Adelaide’s AU attention scoring and Sharethrough’s research-backed ad enhancements to optimize attention, meet campaign goals and maximize ROI.
Adelaide’s AU attention metric analyzes the likelihood of attention to an ad using machine learning trained on various attention signals.
Simultaneously, Sharethrough’s ad enhancements automatically improve the attention and comprehension of an ad, ultimately improving the performance of existing creatives to better fit consumers’ expectations. How does it work?
Combining the Best of Both Worlds
Sharethrough’s partnership with Adelaide allows advertisers to deliver their video, display and/or native ads on curated marketplaces that only targets sites and placements with higher-than-average attention scores.
Placement Level
Adelaide’s AU algorithm evaluates hundreds of media quality signals, eye-tracking data and outcome data to generate what Adelaide and other attention metrics firms say is a precise but nuanced quality score for each placement. Using Adelaide’s AU attention metric, advertisers can already improve their target audiences’ purchase intent by up to 55%. Furthermore, AU scores contributed up to 180% improvement toward a purchase.
While these scores are very impressive on their own at the placement level, they can be further improved on the creative level thanks to Sharethrough’s research-backed ad enhancements.
Creative Level
When combining Adelaide's attention scoring with Sharethrough's ad enhancements, together can improve advertisers' outcomes. Sharethrough continues to develop ad enhancements based on consumer research and neuroscience. Enhancements that are specifically designed to improve attention and comprehension of an ad.
For video ads, our Dynamic Captions enhancement improves brand lift by 2.5x more than the industry average. Furthermore, advertisers can improve attention to CTV ads by 52% using our new CTV enhancements, like CTV Dynamic QR Codes or Countdown Overlay.
Additionally, Sharethrough’s Enhanced Display, which takes the ad copy and places it into the headline space, matching the look and feel of the site it’s displayed on, can deliver a CTR that’s 7x higher than the industry average.
Available in Any DSP
Getting started is easy, with no extra lift on your end, simply target an off-the-shelf Sharethrough high-attention deal in any DSP or directly with Sharethrough to create a custom deal tailored to your KPIs and audience.
Contact us for more information or to get started.
Shortening Attention Spans
While consumers’ attention spans are shortening, advertisers are struggling to grab their attention. And amongst billions of ads delivered every day, and that just through our exchange, how can advertisers make their ad campaigns stand out more and maximize their ROI? In this post, we cover how Sharethrough’s partnership with Adelaide arms advertisers with all the tools to grab the most of consumers’ attention.
Leveraging Adelaide’s AU data Within Sharethrough's Curated Marketplace
As announced in AdExchanger, advertisers can now maximize consumer attention to their ads by running on Sharethrough’s attention-based curated marketplace which combines Adelaide’s AU attention scoring and Sharethrough’s research-backed ad enhancements to optimize attention, meet campaign goals and maximize ROI.
Adelaide’s AU attention metric analyzes the likelihood of attention to an ad using machine learning trained on various attention signals.
Simultaneously, Sharethrough’s ad enhancements automatically improve the attention and comprehension of an ad, ultimately improving the performance of existing creatives to better fit consumers’ expectations. How does it work?
Combining the Best of Both Worlds
Sharethrough’s partnership with Adelaide allows advertisers to deliver their video, display and/or native ads on curated marketplaces that only targets sites and placements with higher-than-average attention scores.
Placement Level
Adelaide’s AU algorithm evaluates hundreds of media quality signals, eye-tracking data and outcome data to generate what Adelaide and other attention metrics firms say is a precise but nuanced quality score for each placement. Using Adelaide’s AU attention metric, advertisers can already improve their target audiences’ purchase intent by up to 55%. Furthermore, AU scores contributed up to 180% improvement toward a purchase.
While these scores are very impressive on their own at the placement level, they can be further improved on the creative level thanks to Sharethrough’s research-backed ad enhancements.
Creative Level
When combining Adelaide's attention scoring with Sharethrough's ad enhancements, together can improve advertisers' outcomes. Sharethrough continues to develop ad enhancements based on consumer research and neuroscience. Enhancements that are specifically designed to improve attention and comprehension of an ad.
For video ads, our Dynamic Captions enhancement improves brand lift by 2.5x more than the industry average. Furthermore, advertisers can improve attention to CTV ads by 52% using our new CTV enhancements, like CTV Dynamic QR Codes or Countdown Overlay.
Additionally, Sharethrough’s Enhanced Display, which takes the ad copy and places it into the headline space, matching the look and feel of the site it’s displayed on, can deliver a CTR that’s 7x higher than the industry average.
Available in Any DSP
Getting started is easy, with no extra lift on your end, simply target an off-the-shelf Sharethrough high-attention deal in any DSP or directly with Sharethrough to create a custom deal tailored to your KPIs and audience.
Contact us for more information or to get started.
Behind Headlines: 180 Seconds in Ad Tech is a short 3-minute podcast exploring the news in the digital advertising industry. Ad tech is a fast-growing industry with many updates happening daily. As it can be hard for most to keep up with the latest news, the Sharethrough team wanted to create an audio series compiling notable mentions each week.
Shortening Attention Spans
While consumers’ attention spans are shortening, advertisers are struggling to grab their attention. And amongst billions of ads delivered every day, and that just through our exchange, how can advertisers make their ad campaigns stand out more and maximize their ROI? In this post, we cover how Sharethrough’s partnership with Adelaide arms advertisers with all the tools to grab the most of consumers’ attention.
Leveraging Adelaide’s AU data Within Sharethrough's Curated Marketplace
As announced in AdExchanger, advertisers can now maximize consumer attention to their ads by running on Sharethrough’s attention-based curated marketplace which combines Adelaide’s AU attention scoring and Sharethrough’s research-backed ad enhancements to optimize attention, meet campaign goals and maximize ROI.
Adelaide’s AU attention metric analyzes the likelihood of attention to an ad using machine learning trained on various attention signals.
Simultaneously, Sharethrough’s ad enhancements automatically improve the attention and comprehension of an ad, ultimately improving the performance of existing creatives to better fit consumers’ expectations. How does it work?
Combining the Best of Both Worlds
Sharethrough’s partnership with Adelaide allows advertisers to deliver their video, display and/or native ads on curated marketplaces that only targets sites and placements with higher-than-average attention scores.
Placement Level
Adelaide’s AU algorithm evaluates hundreds of media quality signals, eye-tracking data and outcome data to generate what Adelaide and other attention metrics firms say is a precise but nuanced quality score for each placement. Using Adelaide’s AU attention metric, advertisers can already improve their target audiences’ purchase intent by up to 55%. Furthermore, AU scores contributed up to 180% improvement toward a purchase.
While these scores are very impressive on their own at the placement level, they can be further improved on the creative level thanks to Sharethrough’s research-backed ad enhancements.
Creative Level
When combining Adelaide's attention scoring with Sharethrough's ad enhancements, together can improve advertisers' outcomes. Sharethrough continues to develop ad enhancements based on consumer research and neuroscience. Enhancements that are specifically designed to improve attention and comprehension of an ad.
For video ads, our Dynamic Captions enhancement improves brand lift by 2.5x more than the industry average. Furthermore, advertisers can improve attention to CTV ads by 52% using our new CTV enhancements, like CTV Dynamic QR Codes or Countdown Overlay.
Additionally, Sharethrough’s Enhanced Display, which takes the ad copy and places it into the headline space, matching the look and feel of the site it’s displayed on, can deliver a CTR that’s 7x higher than the industry average.
Available in Any DSP
Getting started is easy, with no extra lift on your end, simply target an off-the-shelf Sharethrough high-attention deal in any DSP or directly with Sharethrough to create a custom deal tailored to your KPIs and audience.
Contact us for more information or to get started.
Founded in 2015, Calibrate is a yearly conference for new engineering managers hosted by seasoned engineering managers. The experience level of the speakers ranges from newcomers all the way through senior engineering leaders with over twenty years of experience in the field. Each speaker is greatly concerned about the craft of engineering management. Organized and hosted by Sharethrough, it was conducted yearly in September, from 2015-2019 in San Francisco, California.
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