In the dynamic landscape of political advertising, reaching and engaging voters has become increasingly challenging.
Traditional methods, such as television and radio ads, may not be as effective in capturing the attention of the modern, digital audience. In this era of information overload, native advertising has emerged as a powerful tool for political campaigns seeking to connect with voters on a more personal and persuasive level. In this post, we cover how native advertising can help boost political campaign performance by building trust and credibility.
How Native Advertising Can Improve Performance for Political Campaigns
Native advertising seamlessly blends into the platform on which it appears, mimicking the look and feel of the surrounding content. Unlike traditional display ads that can be easily ignored or dismissed, native ads integrate with the user experience, making them more subtle and less intrusive. This characteristic is particularly advantageous in political advertising, where building trust and establishing a genuine connection with voters is paramount. But more on that later, let’s take a look at what makes native advertising so effective for political campaigns.
Mobile Optimization
With the increasing prevalence of mobile devices, political campaigns must adapt to changing viewing habits. Native ads are inherently mobile-friendly, seamlessly fitting into the format of various devices. This adaptability ensures that campaigns can effectively reach voters across multiple platforms, including social media, news apps, and other content-sharing platforms.
Social Sharing and Virality
Native ads often include shareable content, encouraging users to distribute the message within their social circles. This social sharing can lead to increased visibility and virality, extending the reach of a political campaign beyond the initial target audience. In an era where social media plays a pivotal role in shaping public opinion, the ability of native ads to foster organic sharing is a significant advantage.
Headlines Help Drive Buzz
For better or worse, most consumers get their news through scanning headlines. While native ads do drive upwards of 2X CTR of standard ads, they are also proven to increase attention and comprehension of the headline. Therefore, well-written headlines can go a long way in increasing awareness and comprehension of a candidate’s message. Increased frequency of those native ad headlines can also improve the buzz of a particular message so it feels like part of the current news cycle zeitgeist. For more best practices on headline writing for native ads, try out the headline analyzer that scores headlines for both engagement and impression metrics and provides recommendations on how to improve.
Building Trust and Credibility Towards Political Campaigns with Native Ads
Trust is a cornerstone of successful political campaigns. Native ads, by appearing as organic content rather than overt advertisements, contribute to building trust and credibility with the audience. When voters perceive information as unbiased and informative rather than as a blatant attempt to sway their opinions, they are more likely to view the message positively and consider it with an open mind.
Contextual Relevance
One of the primary reasons native ads excel in political campaigns is their ability to maintain contextual relevance. These ads are strategically placed within content that aligns with the interests and concerns of the target audience. By integrating seamlessly into the user's online experience, native ads have a higher chance of resonating with voters, addressing their specific needs, and conveying a message that feels timely and pertinent.
Increased Engagement
Native ads are designed to match the natural flow of the platform, encouraging higher levels of engagement. In political advertising, this translates to increased interaction with the audience. Whether it's a well-crafted article, an informative video, or an engaging infographic, native ads have the potential to capture and hold the attention of voters for a more extended period. This extended engagement allows campaigns to convey their message as more nuanced and detailed, fostering a deeper understanding of their policies and positions.
Native Ads as an Effective Strategy for Political Campaigns
Native ads have proven to be a valuable asset in the hands of political advertisers. Their ability to blend seamlessly into the online experience, maintain contextual relevance, and foster increased engagement makes them a strategic choice for campaigns aiming to connect with voters on a personal level. As political landscapes continue to evolve, embracing native advertising techniques can be a crucial element in crafting effective and impactful political messaging.
Contact Sharethrough to make native advertising part of your political ad campaign strategy.
In the dynamic landscape of political advertising, reaching and engaging voters has become increasingly challenging.
Traditional methods, such as television and radio ads, may not be as effective in capturing the attention of the modern, digital audience. In this era of information overload, native advertising has emerged as a powerful tool for political campaigns seeking to connect with voters on a more personal and persuasive level. In this post, we cover how native advertising can help boost political campaign performance by building trust and credibility.
How Native Advertising Can Improve Performance for Political Campaigns
Native advertising seamlessly blends into the platform on which it appears, mimicking the look and feel of the surrounding content. Unlike traditional display ads that can be easily ignored or dismissed, native ads integrate with the user experience, making them more subtle and less intrusive. This characteristic is particularly advantageous in political advertising, where building trust and establishing a genuine connection with voters is paramount. But more on that later, let’s take a look at what makes native advertising so effective for political campaigns.
Mobile Optimization
With the increasing prevalence of mobile devices, political campaigns must adapt to changing viewing habits. Native ads are inherently mobile-friendly, seamlessly fitting into the format of various devices. This adaptability ensures that campaigns can effectively reach voters across multiple platforms, including social media, news apps, and other content-sharing platforms.
Social Sharing and Virality
Native ads often include shareable content, encouraging users to distribute the message within their social circles. This social sharing can lead to increased visibility and virality, extending the reach of a political campaign beyond the initial target audience. In an era where social media plays a pivotal role in shaping public opinion, the ability of native ads to foster organic sharing is a significant advantage.
Headlines Help Drive Buzz
For better or worse, most consumers get their news through scanning headlines. While native ads do drive upwards of 2X CTR of standard ads, they are also proven to increase attention and comprehension of the headline. Therefore, well-written headlines can go a long way in increasing awareness and comprehension of a candidate’s message. Increased frequency of those native ad headlines can also improve the buzz of a particular message so it feels like part of the current news cycle zeitgeist. For more best practices on headline writing for native ads, try out the headline analyzer that scores headlines for both engagement and impression metrics and provides recommendations on how to improve.
Building Trust and Credibility Towards Political Campaigns with Native Ads
Trust is a cornerstone of successful political campaigns. Native ads, by appearing as organic content rather than overt advertisements, contribute to building trust and credibility with the audience. When voters perceive information as unbiased and informative rather than as a blatant attempt to sway their opinions, they are more likely to view the message positively and consider it with an open mind.
Contextual Relevance
One of the primary reasons native ads excel in political campaigns is their ability to maintain contextual relevance. These ads are strategically placed within content that aligns with the interests and concerns of the target audience. By integrating seamlessly into the user's online experience, native ads have a higher chance of resonating with voters, addressing their specific needs, and conveying a message that feels timely and pertinent.
Increased Engagement
Native ads are designed to match the natural flow of the platform, encouraging higher levels of engagement. In political advertising, this translates to increased interaction with the audience. Whether it's a well-crafted article, an informative video, or an engaging infographic, native ads have the potential to capture and hold the attention of voters for a more extended period. This extended engagement allows campaigns to convey their message as more nuanced and detailed, fostering a deeper understanding of their policies and positions.
Native Ads as an Effective Strategy for Political Campaigns
Native ads have proven to be a valuable asset in the hands of political advertisers. Their ability to blend seamlessly into the online experience, maintain contextual relevance, and foster increased engagement makes them a strategic choice for campaigns aiming to connect with voters on a personal level. As political landscapes continue to evolve, embracing native advertising techniques can be a crucial element in crafting effective and impactful political messaging.
Contact Sharethrough to make native advertising part of your political ad campaign strategy.
Behind Headlines: 180 Seconds in Ad Tech is a short 3-minute podcast exploring the news in the digital advertising industry. Ad tech is a fast-growing industry with many updates happening daily. As it can be hard for most to keep up with the latest news, the Sharethrough team wanted to create an audio series compiling notable mentions each week.
In the dynamic landscape of political advertising, reaching and engaging voters has become increasingly challenging.
Traditional methods, such as television and radio ads, may not be as effective in capturing the attention of the modern, digital audience. In this era of information overload, native advertising has emerged as a powerful tool for political campaigns seeking to connect with voters on a more personal and persuasive level. In this post, we cover how native advertising can help boost political campaign performance by building trust and credibility.
How Native Advertising Can Improve Performance for Political Campaigns
Native advertising seamlessly blends into the platform on which it appears, mimicking the look and feel of the surrounding content. Unlike traditional display ads that can be easily ignored or dismissed, native ads integrate with the user experience, making them more subtle and less intrusive. This characteristic is particularly advantageous in political advertising, where building trust and establishing a genuine connection with voters is paramount. But more on that later, let’s take a look at what makes native advertising so effective for political campaigns.
Mobile Optimization
With the increasing prevalence of mobile devices, political campaigns must adapt to changing viewing habits. Native ads are inherently mobile-friendly, seamlessly fitting into the format of various devices. This adaptability ensures that campaigns can effectively reach voters across multiple platforms, including social media, news apps, and other content-sharing platforms.
Social Sharing and Virality
Native ads often include shareable content, encouraging users to distribute the message within their social circles. This social sharing can lead to increased visibility and virality, extending the reach of a political campaign beyond the initial target audience. In an era where social media plays a pivotal role in shaping public opinion, the ability of native ads to foster organic sharing is a significant advantage.
Headlines Help Drive Buzz
For better or worse, most consumers get their news through scanning headlines. While native ads do drive upwards of 2X CTR of standard ads, they are also proven to increase attention and comprehension of the headline. Therefore, well-written headlines can go a long way in increasing awareness and comprehension of a candidate’s message. Increased frequency of those native ad headlines can also improve the buzz of a particular message so it feels like part of the current news cycle zeitgeist. For more best practices on headline writing for native ads, try out the headline analyzer that scores headlines for both engagement and impression metrics and provides recommendations on how to improve.
Building Trust and Credibility Towards Political Campaigns with Native Ads
Trust is a cornerstone of successful political campaigns. Native ads, by appearing as organic content rather than overt advertisements, contribute to building trust and credibility with the audience. When voters perceive information as unbiased and informative rather than as a blatant attempt to sway their opinions, they are more likely to view the message positively and consider it with an open mind.
Contextual Relevance
One of the primary reasons native ads excel in political campaigns is their ability to maintain contextual relevance. These ads are strategically placed within content that aligns with the interests and concerns of the target audience. By integrating seamlessly into the user's online experience, native ads have a higher chance of resonating with voters, addressing their specific needs, and conveying a message that feels timely and pertinent.
Increased Engagement
Native ads are designed to match the natural flow of the platform, encouraging higher levels of engagement. In political advertising, this translates to increased interaction with the audience. Whether it's a well-crafted article, an informative video, or an engaging infographic, native ads have the potential to capture and hold the attention of voters for a more extended period. This extended engagement allows campaigns to convey their message as more nuanced and detailed, fostering a deeper understanding of their policies and positions.
Native Ads as an Effective Strategy for Political Campaigns
Native ads have proven to be a valuable asset in the hands of political advertisers. Their ability to blend seamlessly into the online experience, maintain contextual relevance, and foster increased engagement makes them a strategic choice for campaigns aiming to connect with voters on a personal level. As political landscapes continue to evolve, embracing native advertising techniques can be a crucial element in crafting effective and impactful political messaging.
Contact Sharethrough to make native advertising part of your political ad campaign strategy.
Founded in 2015, Calibrate is a yearly conference for new engineering managers hosted by seasoned engineering managers. The experience level of the speakers ranges from newcomers all the way through senior engineering leaders with over twenty years of experience in the field. Each speaker is greatly concerned about the craft of engineering management. Organized and hosted by Sharethrough, it was conducted yearly in September, from 2015-2019 in San Francisco, California.
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