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Sharethrough & Storygize Integration Will Help Marketers Drive Greater ROI

Buyers
2
minutes
Technical Level
January 5, 2023
2
minutes
January 5, 2023
Technical Level
Sharethrough
Contributing Authors & Industry Leaders
We’re thrilled to announce a new partnership between the Sharethrough Exchange and Storygize’s full-service native advertising platform for B2B and B2C brands, to create mutual growth opportunities by helping more marketers reach new customers through the effective pairing of content marketing and high-impact native advertising.

Sharethrough’s Exchange (STX) allows third-party media buyers to purchase in-feed native video and display placements across thousands of premium sites and apps, an offering which is further enhanced by Storygize’s unique combination of demand side content strategy, targeting and optimization capabilities.

Why Sharethrough?

The Sharethrough Exchange is the industry's largest programmatic native advertising exchange, serving over 4.5 billion impressions each month and reaching up to 285 million viewers through its relationships with over 300 publishers, serving 1200+ premium sites. Sharethrough enables marketers to purchase in-feed placements on top-tier publishers, through their relationships with leading media brands. They help publishers manage their complete native ad strategies, including direct sales and execution, yield management, and network optimization.

Why Storygize?

Storygize is a full-service native advertising solution that helps B2B and B2C brands maximize the business value of their content. They work closely with marketers across all major business verticals to effectively pair content assets with native campaign strategies, and take a hands-on approach to managing campaign delivery, utilizing their specialized native demand side platform (nDSP).

A Truly Effective Combination

This new partnership represents an ever-growing opportunity to bring even more brands into native advertising. Specifically, the partnership will help bridge a gap for marketers who may have tried native advertising before, but are yet to crack the code and scale their investment.

By bringing together quality native ad inventory and advanced targeting and optimization capabilities, we can help more brands achieve even greater ROI from their content marketing by utilizing native advertising to promote it.

“Consumers are fed up with disruptive ads, and there’s no question that branded content and native advertising is the future. Sharethrough offers the ultimate native ad exchange. We’re thrilled to offer our clients the quality publishers and extended audience reach that our new partnership provides.”

- Storygize CEO David Osman.

To view the free infographic, fill the form below.

We’re thrilled to announce a new partnership between the Sharethrough Exchange and Storygize’s full-service native advertising platform for B2B and B2C brands, to create mutual growth opportunities by helping more marketers reach new customers through the effective pairing of content marketing and high-impact native advertising.

Sharethrough’s Exchange (STX) allows third-party media buyers to purchase in-feed native video and display placements across thousands of premium sites and apps, an offering which is further enhanced by Storygize’s unique combination of demand side content strategy, targeting and optimization capabilities.

Why Sharethrough?

The Sharethrough Exchange is the industry's largest programmatic native advertising exchange, serving over 4.5 billion impressions each month and reaching up to 285 million viewers through its relationships with over 300 publishers, serving 1200+ premium sites. Sharethrough enables marketers to purchase in-feed placements on top-tier publishers, through their relationships with leading media brands. They help publishers manage their complete native ad strategies, including direct sales and execution, yield management, and network optimization.

Why Storygize?

Storygize is a full-service native advertising solution that helps B2B and B2C brands maximize the business value of their content. They work closely with marketers across all major business verticals to effectively pair content assets with native campaign strategies, and take a hands-on approach to managing campaign delivery, utilizing their specialized native demand side platform (nDSP).

A Truly Effective Combination

This new partnership represents an ever-growing opportunity to bring even more brands into native advertising. Specifically, the partnership will help bridge a gap for marketers who may have tried native advertising before, but are yet to crack the code and scale their investment.

By bringing together quality native ad inventory and advanced targeting and optimization capabilities, we can help more brands achieve even greater ROI from their content marketing by utilizing native advertising to promote it.

“Consumers are fed up with disruptive ads, and there’s no question that branded content and native advertising is the future. Sharethrough offers the ultimate native ad exchange. We’re thrilled to offer our clients the quality publishers and extended audience reach that our new partnership provides.”

- Storygize CEO David Osman.

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About Behind Headlines: 180 Seconds in Ad Tech—

Behind Headlines: 180 Seconds in Ad Tech is a short 3-minute podcast exploring the news in the digital advertising industry. Ad tech is a fast-growing industry with many updates happening daily. As it can be hard for most to keep up with the latest news, the Sharethrough team wanted to create an audio series compiling notable mentions each week.

We’re thrilled to announce a new partnership between the Sharethrough Exchange and Storygize’s full-service native advertising platform for B2B and B2C brands, to create mutual growth opportunities by helping more marketers reach new customers through the effective pairing of content marketing and high-impact native advertising.

Sharethrough’s Exchange (STX) allows third-party media buyers to purchase in-feed native video and display placements across thousands of premium sites and apps, an offering which is further enhanced by Storygize’s unique combination of demand side content strategy, targeting and optimization capabilities.

Why Sharethrough?

The Sharethrough Exchange is the industry's largest programmatic native advertising exchange, serving over 4.5 billion impressions each month and reaching up to 285 million viewers through its relationships with over 300 publishers, serving 1200+ premium sites. Sharethrough enables marketers to purchase in-feed placements on top-tier publishers, through their relationships with leading media brands. They help publishers manage their complete native ad strategies, including direct sales and execution, yield management, and network optimization.

Why Storygize?

Storygize is a full-service native advertising solution that helps B2B and B2C brands maximize the business value of their content. They work closely with marketers across all major business verticals to effectively pair content assets with native campaign strategies, and take a hands-on approach to managing campaign delivery, utilizing their specialized native demand side platform (nDSP).

A Truly Effective Combination

This new partnership represents an ever-growing opportunity to bring even more brands into native advertising. Specifically, the partnership will help bridge a gap for marketers who may have tried native advertising before, but are yet to crack the code and scale their investment.

By bringing together quality native ad inventory and advanced targeting and optimization capabilities, we can help more brands achieve even greater ROI from their content marketing by utilizing native advertising to promote it.

“Consumers are fed up with disruptive ads, and there’s no question that branded content and native advertising is the future. Sharethrough offers the ultimate native ad exchange. We’re thrilled to offer our clients the quality publishers and extended audience reach that our new partnership provides.”

- Storygize CEO David Osman.

About Calibrate—

Founded in 2015, Calibrate is a yearly conference for new engineering managers hosted by seasoned engineering managers. The experience level of the speakers ranges from newcomers all the way through senior engineering leaders with over twenty years of experience in the field. Each speaker is greatly concerned about the craft of engineering management. Organized and hosted by Sharethrough, it was conducted yearly in September, from 2015-2019 in San Francisco, California.

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Sharethrough
Contributing Authors & Industry Leaders

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Sharethrough is made up of inspired forward-thinkers with first hand knowledge of the industry, who support the business & help the company flourish.

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