Looking back on 2022, it was one of the most exciting years in all of Sharethrough's history. From new product launches, and a record year for awards to continuing to build a company that both our customers and employees love. In this post, we take a look at some of our progress and achievements in 2022.
Check out our video recap, and make sure to read more about the multiple milestones reached in 2022 by the Sharethrough team below.
Growing Our Status as An Industry-Leading Ad Exchange
For Sharethrough, winning awards isn’t about the glory. It’s validation that the hard work, creativity and innovation put forward by our employees and partners allowed us to win 9 industry awards. Such as, Digiday’s Video & Media Awards Best Story and Best Use of Video for our joint case study with Ford on how they used Sharethrough’s Dynamic Captions to get the most attention from viewers watching their video ads.
Not only that, Sharethrough had 74 mentions in the top industry publications, such as AdWeek, Digiday, AdExchanger and more, providing commentary and insights on various areas of ad tech such as video and CTV, sustainability and AI.
Furthermore, along with our status, the Sharethrough Exchange grew also. We grew our direct, quality inventory by 2.3x from Q4 2021 to Q4 2022 and surpassed 100 Billion ad impressions per day. It would take more than a lifetime to try and count that high!
Speaking of growth…
Maintaining Our Growth Momentum
To support our clients’ and partners’ increasing demands, we continued to grow Sharethrough. Beginning with opening a new office in Europe to better meet the needs of our EU and UK clients. Since opening a branch in EMEA, we’ve also won Videoweek’s European Video Awards’ Best Video Ad Tech Innovation for our Dynamic Captions offering.
This wouldn’t have been possible without the entire Sharethrough team, including the 69 new hires across every department in the company. We want to give a special shoutout to our People & Culture team for working with each department at Sharethrough to achieve an 8.5 score on Officevibe, higher than the industry average.
This commitment to understanding, engaging, recognizing, aligning and enabling our employees helped us win Canada’s Best Managed Companies Gold Standard award. And in turn, these amazing employees built the following new Sharethrough products.
Check out our careers page, we’re still hiring!
Going For the Hat Trick – 3 New Creative CTV Enhancements
In our continuing efforts to study human behaviors and enhance ad products to better match consumer expectations, we released 3 new CTV enhancements in 2022 to help brands and advertisers improve the attention and retention of their CTV ads.
1. CTV Dynamic QR Codes
First, we launched Dynamic QR Codes allowing viewers to take action on an ad by simply scanning the QR Code with their smartphone which 79% of viewers already have in their hands. What we found was that not only are we able to provide Scan Rates, similar to CTR on other platforms, we were also able to improve viewers’ attention to the CTV ad by 12%.
2. CTV Countdown Overlay
Following the success of our Dynamic QR Codes, we wondered what other enhancements can improve CTV ad performance. Our next release was the CTV Countdown Overlay, which does exactly as it sounds and displays a countdown for the next sale, promotion, or release date. Viewers who watched a CTV ad with a Countdown Overlay are 43% more likely to remember when the promotion or sale starts.
3. CTV Sports Ticker
Simultaneously, we launched our CTV Sports Ticker enhancement, which provided various sports games and scores that viewers and sports fans would otherwise pull out their phones to check. Ultimately, increasing the likelihood of paying attention to the ad by 91%!
But one product launch stood out from the rest...
GreenPMPs™ – Sustainability With Sharethrough
Driven by our values and internal and external desire to become more environmentally sustainable, resulted in Sharethrough becoming the first SSP to launch a Green Media Product called GreenPMPs™ - a solution for advertisers to measure and offset the emissions from their digital ad campaigns. By the end of 2022, nearly 5000 brands had run their digital ad campaigns through GreenPMPs™, collectively helping to avoid over 200 metric tonnes of CO2e emissions since the launch. You can track our real-time progress on GreenPMP.io.
Additionally, the industry-first GreenPMPs™ that we built in partnership with Scope3 was named Digiday’s Technology Awards Best Sustainable Ad Tech Platform winner.
Join the movement and get started with GreenPMPs™ today.
Human-Centric to the Core
Throughout everything that happened in 2022, focusing on improving advertising through human-centric design was at the core of everything we did and is what helped us achieve our goals. We surveyed 5200 people in the US, Canada, and the UK, across 8 research studies to learn about their behaviors and beliefs, which helped us build our products and offerings.
Why? Because it works. We see the performance first-hand and how it contributes to the growth of the Sharethrough Exchange.
Aging Like Fine Wine
As you can see, 2022 was an exciting year for us. We’re thankful for our clients, partners and employees. With their help, we won several awards and provided expert commentary for many of the industry’s leading publications. We hired new people across the entire company while keeping our other employees engaged. We launched 3 CTV ad enhancements and also launched the industry-first GreenPMP™ in partnership with Scope3, enabling advertisers to compensate for the inevitable carbon emissions caused by running digital ad campaigns.
While 2022 lay the groundwork for what’s to come, 2023 will be an amazing year for us and for the entire digital advertising industry. We look forward to the progress we make on sustainability, CTV, privacy, addressability and other aspects of the ad tech ecosystem that continues to evolve. Stay tuned for more.
Contact us and start making 2023 an amazing year for advertising.
Looking back on 2022, it was one of the most exciting years in all of Sharethrough's history. From new product launches, and a record year for awards to continuing to build a company that both our customers and employees love. In this post, we take a look at some of our progress and achievements in 2022.
Check out our video recap, and make sure to read more about the multiple milestones reached in 2022 by the Sharethrough team below.
Growing Our Status as An Industry-Leading Ad Exchange
For Sharethrough, winning awards isn’t about the glory. It’s validation that the hard work, creativity and innovation put forward by our employees and partners allowed us to win 9 industry awards. Such as, Digiday’s Video & Media Awards Best Story and Best Use of Video for our joint case study with Ford on how they used Sharethrough’s Dynamic Captions to get the most attention from viewers watching their video ads.
Not only that, Sharethrough had 74 mentions in the top industry publications, such as AdWeek, Digiday, AdExchanger and more, providing commentary and insights on various areas of ad tech such as video and CTV, sustainability and AI.
Furthermore, along with our status, the Sharethrough Exchange grew also. We grew our direct, quality inventory by 2.3x from Q4 2021 to Q4 2022 and surpassed 100 Billion ad impressions per day. It would take more than a lifetime to try and count that high!
Speaking of growth…
Maintaining Our Growth Momentum
To support our clients’ and partners’ increasing demands, we continued to grow Sharethrough. Beginning with opening a new office in Europe to better meet the needs of our EU and UK clients. Since opening a branch in EMEA, we’ve also won Videoweek’s European Video Awards’ Best Video Ad Tech Innovation for our Dynamic Captions offering.
This wouldn’t have been possible without the entire Sharethrough team, including the 69 new hires across every department in the company. We want to give a special shoutout to our People & Culture team for working with each department at Sharethrough to achieve an 8.5 score on Officevibe, higher than the industry average.
This commitment to understanding, engaging, recognizing, aligning and enabling our employees helped us win Canada’s Best Managed Companies Gold Standard award. And in turn, these amazing employees built the following new Sharethrough products.
Check out our careers page, we’re still hiring!
Going For the Hat Trick – 3 New Creative CTV Enhancements
In our continuing efforts to study human behaviors and enhance ad products to better match consumer expectations, we released 3 new CTV enhancements in 2022 to help brands and advertisers improve the attention and retention of their CTV ads.
1. CTV Dynamic QR Codes
First, we launched Dynamic QR Codes allowing viewers to take action on an ad by simply scanning the QR Code with their smartphone which 79% of viewers already have in their hands. What we found was that not only are we able to provide Scan Rates, similar to CTR on other platforms, we were also able to improve viewers’ attention to the CTV ad by 12%.
2. CTV Countdown Overlay
Following the success of our Dynamic QR Codes, we wondered what other enhancements can improve CTV ad performance. Our next release was the CTV Countdown Overlay, which does exactly as it sounds and displays a countdown for the next sale, promotion, or release date. Viewers who watched a CTV ad with a Countdown Overlay are 43% more likely to remember when the promotion or sale starts.
3. CTV Sports Ticker
Simultaneously, we launched our CTV Sports Ticker enhancement, which provided various sports games and scores that viewers and sports fans would otherwise pull out their phones to check. Ultimately, increasing the likelihood of paying attention to the ad by 91%!
But one product launch stood out from the rest...
GreenPMPs™ – Sustainability With Sharethrough
Driven by our values and internal and external desire to become more environmentally sustainable, resulted in Sharethrough becoming the first SSP to launch a Green Media Product called GreenPMPs™ - a solution for advertisers to measure and offset the emissions from their digital ad campaigns. By the end of 2022, nearly 5000 brands had run their digital ad campaigns through GreenPMPs™, collectively helping to avoid over 200 metric tonnes of CO2e emissions since the launch. You can track our real-time progress on GreenPMP.io.
Additionally, the industry-first GreenPMPs™ that we built in partnership with Scope3 was named Digiday’s Technology Awards Best Sustainable Ad Tech Platform winner.
Join the movement and get started with GreenPMPs™ today.
Human-Centric to the Core
Throughout everything that happened in 2022, focusing on improving advertising through human-centric design was at the core of everything we did and is what helped us achieve our goals. We surveyed 5200 people in the US, Canada, and the UK, across 8 research studies to learn about their behaviors and beliefs, which helped us build our products and offerings.
Why? Because it works. We see the performance first-hand and how it contributes to the growth of the Sharethrough Exchange.
Aging Like Fine Wine
As you can see, 2022 was an exciting year for us. We’re thankful for our clients, partners and employees. With their help, we won several awards and provided expert commentary for many of the industry’s leading publications. We hired new people across the entire company while keeping our other employees engaged. We launched 3 CTV ad enhancements and also launched the industry-first GreenPMP™ in partnership with Scope3, enabling advertisers to compensate for the inevitable carbon emissions caused by running digital ad campaigns.
While 2022 lay the groundwork for what’s to come, 2023 will be an amazing year for us and for the entire digital advertising industry. We look forward to the progress we make on sustainability, CTV, privacy, addressability and other aspects of the ad tech ecosystem that continues to evolve. Stay tuned for more.
Contact us and start making 2023 an amazing year for advertising.
Behind Headlines: 180 Seconds in Ad Tech is a short 3-minute podcast exploring the news in the digital advertising industry. Ad tech is a fast-growing industry with many updates happening daily. As it can be hard for most to keep up with the latest news, the Sharethrough team wanted to create an audio series compiling notable mentions each week.
Looking back on 2022, it was one of the most exciting years in all of Sharethrough's history. From new product launches, and a record year for awards to continuing to build a company that both our customers and employees love. In this post, we take a look at some of our progress and achievements in 2022.
Check out our video recap, and make sure to read more about the multiple milestones reached in 2022 by the Sharethrough team below.
Growing Our Status as An Industry-Leading Ad Exchange
For Sharethrough, winning awards isn’t about the glory. It’s validation that the hard work, creativity and innovation put forward by our employees and partners allowed us to win 9 industry awards. Such as, Digiday’s Video & Media Awards Best Story and Best Use of Video for our joint case study with Ford on how they used Sharethrough’s Dynamic Captions to get the most attention from viewers watching their video ads.
Not only that, Sharethrough had 74 mentions in the top industry publications, such as AdWeek, Digiday, AdExchanger and more, providing commentary and insights on various areas of ad tech such as video and CTV, sustainability and AI.
Furthermore, along with our status, the Sharethrough Exchange grew also. We grew our direct, quality inventory by 2.3x from Q4 2021 to Q4 2022 and surpassed 100 Billion ad impressions per day. It would take more than a lifetime to try and count that high!
Speaking of growth…
Maintaining Our Growth Momentum
To support our clients’ and partners’ increasing demands, we continued to grow Sharethrough. Beginning with opening a new office in Europe to better meet the needs of our EU and UK clients. Since opening a branch in EMEA, we’ve also won Videoweek’s European Video Awards’ Best Video Ad Tech Innovation for our Dynamic Captions offering.
This wouldn’t have been possible without the entire Sharethrough team, including the 69 new hires across every department in the company. We want to give a special shoutout to our People & Culture team for working with each department at Sharethrough to achieve an 8.5 score on Officevibe, higher than the industry average.
This commitment to understanding, engaging, recognizing, aligning and enabling our employees helped us win Canada’s Best Managed Companies Gold Standard award. And in turn, these amazing employees built the following new Sharethrough products.
Check out our careers page, we’re still hiring!
Going For the Hat Trick – 3 New Creative CTV Enhancements
In our continuing efforts to study human behaviors and enhance ad products to better match consumer expectations, we released 3 new CTV enhancements in 2022 to help brands and advertisers improve the attention and retention of their CTV ads.
1. CTV Dynamic QR Codes
First, we launched Dynamic QR Codes allowing viewers to take action on an ad by simply scanning the QR Code with their smartphone which 79% of viewers already have in their hands. What we found was that not only are we able to provide Scan Rates, similar to CTR on other platforms, we were also able to improve viewers’ attention to the CTV ad by 12%.
2. CTV Countdown Overlay
Following the success of our Dynamic QR Codes, we wondered what other enhancements can improve CTV ad performance. Our next release was the CTV Countdown Overlay, which does exactly as it sounds and displays a countdown for the next sale, promotion, or release date. Viewers who watched a CTV ad with a Countdown Overlay are 43% more likely to remember when the promotion or sale starts.
3. CTV Sports Ticker
Simultaneously, we launched our CTV Sports Ticker enhancement, which provided various sports games and scores that viewers and sports fans would otherwise pull out their phones to check. Ultimately, increasing the likelihood of paying attention to the ad by 91%!
But one product launch stood out from the rest...
GreenPMPs™ – Sustainability With Sharethrough
Driven by our values and internal and external desire to become more environmentally sustainable, resulted in Sharethrough becoming the first SSP to launch a Green Media Product called GreenPMPs™ - a solution for advertisers to measure and offset the emissions from their digital ad campaigns. By the end of 2022, nearly 5000 brands had run their digital ad campaigns through GreenPMPs™, collectively helping to avoid over 200 metric tonnes of CO2e emissions since the launch. You can track our real-time progress on GreenPMP.io.
Additionally, the industry-first GreenPMPs™ that we built in partnership with Scope3 was named Digiday’s Technology Awards Best Sustainable Ad Tech Platform winner.
Join the movement and get started with GreenPMPs™ today.
Human-Centric to the Core
Throughout everything that happened in 2022, focusing on improving advertising through human-centric design was at the core of everything we did and is what helped us achieve our goals. We surveyed 5200 people in the US, Canada, and the UK, across 8 research studies to learn about their behaviors and beliefs, which helped us build our products and offerings.
Why? Because it works. We see the performance first-hand and how it contributes to the growth of the Sharethrough Exchange.
Aging Like Fine Wine
As you can see, 2022 was an exciting year for us. We’re thankful for our clients, partners and employees. With their help, we won several awards and provided expert commentary for many of the industry’s leading publications. We hired new people across the entire company while keeping our other employees engaged. We launched 3 CTV ad enhancements and also launched the industry-first GreenPMP™ in partnership with Scope3, enabling advertisers to compensate for the inevitable carbon emissions caused by running digital ad campaigns.
While 2022 lay the groundwork for what’s to come, 2023 will be an amazing year for us and for the entire digital advertising industry. We look forward to the progress we make on sustainability, CTV, privacy, addressability and other aspects of the ad tech ecosystem that continues to evolve. Stay tuned for more.
Contact us and start making 2023 an amazing year for advertising.
Founded in 2015, Calibrate is a yearly conference for new engineering managers hosted by seasoned engineering managers. The experience level of the speakers ranges from newcomers all the way through senior engineering leaders with over twenty years of experience in the field. Each speaker is greatly concerned about the craft of engineering management. Organized and hosted by Sharethrough, it was conducted yearly in September, from 2015-2019 in San Francisco, California.
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