We recently upgraded our popular Headline Analyzer to now include the help of AI, allowing users to score and suggest headlines based on whether the headline will be used for a digital ad, social post, blog post, email marketing or press release. As a way to help us evaluate the effectiveness of our upgraded tool, we tested actual headlines from various advertisers against higher scoring headlines suggested by the new Headline Analyzer, and then asked consumers which ads are more likely to grab their attention, and the results are eye-catching to say the least!
What is the Headline Analyzer?
The Headline Analyzer is a powerful tool built on years of data and research focused on the subconscious impact of different words on the human brain. A neuroscience study conducted by Sharethrough and Nielsen identified four categories of ‘Context Words’ -- Insight, Time, Space and Motion -- that influence emotional engagement and online browsing behavior.
With the help of AI, the upgraded Headline Analyzer generates optimized headline suggestions that are more likely to elicit consumer engagement and attention. Additionally, users can now select the environment their headline will be displayed for customized scores and recommendations based on whether the headline is for a digital ad, social post, blog post, email marketing or a press release.
The full list of new features in the Headline Analyzer include:
- 6 Categories of Scoring: in addition to the overall score, the analyzer also scores how well the headline achieves relevance, punchiness, clarity, catchiness, context and emotional impact
- AI-Powered Headline Quality Score: We’ve updated the criteria to use advanced AI, providing more accurate and insightful feedback on your headlines.
- Headline Suggestions: The tool now generates optimized headline suggestions that are more likely to achieve higher scores, saving you time and effort.
- Headline Type: Users can select the environment their headline will be displayed for customized scores and recommendations based on if the headline is for a digital ad, social post, blog post, email marketing or press release
- Improved Context: We’ve added detailed explanations to help you better understand how the tool works.
- Login & Save Search History: You can now log in to save your search history for easy access and reference.
- New Resources: The tool now offers tailored articles to better support your headline creation process.
Testing The Effectiveness of The Headline Analyzer Across All Advertising Formats
To test if the upgraded headline analyzer was effective at improving the attention of digital ads, our first step was to identify 2 native ads, 2 social ads and 2 display ads from 6 unique brands spanning travel, entertainment, CPG, tech, automotive and dining categories with headlines that scored below a 75 (out of 100) in the Headline Analyzer. Then, using the Headline Analyzer, we rewrote these headlines until they reached a headline score at or above 84.
The last piece of the puzzle involved displaying the side-by-side ads to 1,000 consumers and asking them which ad was better at grabbing their attention. We additionally asked all consumers a variety of questions related to their opinions on the various headlines.
The Results: Higher-Scoring Headlines Increase Attention
Our study found that 5 of the 6 optimized headlines delivered better attention than the original headline, with an average 69% lift in attention. The study also provided context on how important headlines are for consumers on everything from grabbing attention to influencing purchase behaviors as well as what types of headlines are more effective, such as straightforward and informative over more creative headlines..
Here’s a breakdown of the key results from the study, which should further help optimize the effectiveness of advertiser headlines:
Want further proof of the headline analyzer’s effectiveness? The headline for this blog post scored 85, and you read the whole post!
Get started with Sharethrough’s Headline Analyzer today.
We recently upgraded our popular Headline Analyzer to now include the help of AI, allowing users to score and suggest headlines based on whether the headline will be used for a digital ad, social post, blog post, email marketing or press release. As a way to help us evaluate the effectiveness of our upgraded tool, we tested actual headlines from various advertisers against higher scoring headlines suggested by the new Headline Analyzer, and then asked consumers which ads are more likely to grab their attention, and the results are eye-catching to say the least!
What is the Headline Analyzer?
The Headline Analyzer is a powerful tool built on years of data and research focused on the subconscious impact of different words on the human brain. A neuroscience study conducted by Sharethrough and Nielsen identified four categories of ‘Context Words’ -- Insight, Time, Space and Motion -- that influence emotional engagement and online browsing behavior.
With the help of AI, the upgraded Headline Analyzer generates optimized headline suggestions that are more likely to elicit consumer engagement and attention. Additionally, users can now select the environment their headline will be displayed for customized scores and recommendations based on whether the headline is for a digital ad, social post, blog post, email marketing or a press release.
The full list of new features in the Headline Analyzer include:
- 6 Categories of Scoring: in addition to the overall score, the analyzer also scores how well the headline achieves relevance, punchiness, clarity, catchiness, context and emotional impact
- AI-Powered Headline Quality Score: We’ve updated the criteria to use advanced AI, providing more accurate and insightful feedback on your headlines.
- Headline Suggestions: The tool now generates optimized headline suggestions that are more likely to achieve higher scores, saving you time and effort.
- Headline Type: Users can select the environment their headline will be displayed for customized scores and recommendations based on if the headline is for a digital ad, social post, blog post, email marketing or press release
- Improved Context: We’ve added detailed explanations to help you better understand how the tool works.
- Login & Save Search History: You can now log in to save your search history for easy access and reference.
- New Resources: The tool now offers tailored articles to better support your headline creation process.
Testing The Effectiveness of The Headline Analyzer Across All Advertising Formats
To test if the upgraded headline analyzer was effective at improving the attention of digital ads, our first step was to identify 2 native ads, 2 social ads and 2 display ads from 6 unique brands spanning travel, entertainment, CPG, tech, automotive and dining categories with headlines that scored below a 75 (out of 100) in the Headline Analyzer. Then, using the Headline Analyzer, we rewrote these headlines until they reached a headline score at or above 84.
The last piece of the puzzle involved displaying the side-by-side ads to 1,000 consumers and asking them which ad was better at grabbing their attention. We additionally asked all consumers a variety of questions related to their opinions on the various headlines.
The Results: Higher-Scoring Headlines Increase Attention
Our study found that 5 of the 6 optimized headlines delivered better attention than the original headline, with an average 69% lift in attention. The study also provided context on how important headlines are for consumers on everything from grabbing attention to influencing purchase behaviors as well as what types of headlines are more effective, such as straightforward and informative over more creative headlines..
Here’s a breakdown of the key results from the study, which should further help optimize the effectiveness of advertiser headlines:
Want further proof of the headline analyzer’s effectiveness? The headline for this blog post scored 85, and you read the whole post!
Get started with Sharethrough’s Headline Analyzer today.
Behind Headlines: 180 Seconds in Ad Tech is a short 3-minute podcast exploring the news in the digital advertising industry. Ad tech is a fast-growing industry with many updates happening daily. As it can be hard for most to keep up with the latest news, the Sharethrough team wanted to create an audio series compiling notable mentions each week.
We recently upgraded our popular Headline Analyzer to now include the help of AI, allowing users to score and suggest headlines based on whether the headline will be used for a digital ad, social post, blog post, email marketing or press release. As a way to help us evaluate the effectiveness of our upgraded tool, we tested actual headlines from various advertisers against higher scoring headlines suggested by the new Headline Analyzer, and then asked consumers which ads are more likely to grab their attention, and the results are eye-catching to say the least!
What is the Headline Analyzer?
The Headline Analyzer is a powerful tool built on years of data and research focused on the subconscious impact of different words on the human brain. A neuroscience study conducted by Sharethrough and Nielsen identified four categories of ‘Context Words’ -- Insight, Time, Space and Motion -- that influence emotional engagement and online browsing behavior.
With the help of AI, the upgraded Headline Analyzer generates optimized headline suggestions that are more likely to elicit consumer engagement and attention. Additionally, users can now select the environment their headline will be displayed for customized scores and recommendations based on whether the headline is for a digital ad, social post, blog post, email marketing or a press release.
The full list of new features in the Headline Analyzer include:
- 6 Categories of Scoring: in addition to the overall score, the analyzer also scores how well the headline achieves relevance, punchiness, clarity, catchiness, context and emotional impact
- AI-Powered Headline Quality Score: We’ve updated the criteria to use advanced AI, providing more accurate and insightful feedback on your headlines.
- Headline Suggestions: The tool now generates optimized headline suggestions that are more likely to achieve higher scores, saving you time and effort.
- Headline Type: Users can select the environment their headline will be displayed for customized scores and recommendations based on if the headline is for a digital ad, social post, blog post, email marketing or press release
- Improved Context: We’ve added detailed explanations to help you better understand how the tool works.
- Login & Save Search History: You can now log in to save your search history for easy access and reference.
- New Resources: The tool now offers tailored articles to better support your headline creation process.
Testing The Effectiveness of The Headline Analyzer Across All Advertising Formats
To test if the upgraded headline analyzer was effective at improving the attention of digital ads, our first step was to identify 2 native ads, 2 social ads and 2 display ads from 6 unique brands spanning travel, entertainment, CPG, tech, automotive and dining categories with headlines that scored below a 75 (out of 100) in the Headline Analyzer. Then, using the Headline Analyzer, we rewrote these headlines until they reached a headline score at or above 84.
The last piece of the puzzle involved displaying the side-by-side ads to 1,000 consumers and asking them which ad was better at grabbing their attention. We additionally asked all consumers a variety of questions related to their opinions on the various headlines.
The Results: Higher-Scoring Headlines Increase Attention
Our study found that 5 of the 6 optimized headlines delivered better attention than the original headline, with an average 69% lift in attention. The study also provided context on how important headlines are for consumers on everything from grabbing attention to influencing purchase behaviors as well as what types of headlines are more effective, such as straightforward and informative over more creative headlines..
Here’s a breakdown of the key results from the study, which should further help optimize the effectiveness of advertiser headlines:
Want further proof of the headline analyzer’s effectiveness? The headline for this blog post scored 85, and you read the whole post!
Get started with Sharethrough’s Headline Analyzer today.
Founded in 2015, Calibrate is a yearly conference for new engineering managers hosted by seasoned engineering managers. The experience level of the speakers ranges from newcomers all the way through senior engineering leaders with over twenty years of experience in the field. Each speaker is greatly concerned about the craft of engineering management. Organized and hosted by Sharethrough, it was conducted yearly in September, from 2015-2019 in San Francisco, California.
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