Today marks a new, exciting chapter in our story, as we announce that Sharethrough & Equativ are merging to create one of the largest independent ad platforms in the world.
Headquartered in New York and Paris, Equativ is a globally renowned independent digital advertising platform whose technology advances many aspects of ad tech, particularly CTV, curation and addressability. With this merger, we are confident that the combination of both companies’ strengths and our 720 employees across 18 global locations will accelerate our roadmaps and deliver more value at a faster pace to our customers and the market.
Vision for the Future
Our vision for the future is simple - to become a scaled industry player with a strong global presence, geared to address ad industry trends and bring innovation to the advertising landscape. This merger creates a trusted global ad tech leader, providing the industry with compelling advantages and sustainable media practices that align with the strategic goals of advertisers and media owners.
Strong Market & Commercial Alignment
Our combined entity will directly benefit from strong market and commercial alignment, ensuring global omnichannel scale to best-in-class advanced technology and infrastructure. This will result in a wider range of services for our partners and clients. Moreover, our company cultures are exceptionally compatible. Our cultural synergies will efficiently foster innovation, streamline collaboration, and enhance overall productivity, ensuring a seamless integration and mutual growth. Given our product and tech alignment and our cultural synergies, this merger feels like a natural progression.
What Does This Mean for Our Clients & Partners?
Leveraging our top-tier technological assets and commercial presence spanning 18 countries, our merged company will offer a broader spectrum of services and sustainable media practices, enabling ad buyers to optimize supply paths while executing high-performance campaigns. Once we start combining commercial and product tech in early 2025, this merger will have some major benefits for clients and partners on all sides of our business. Those include but are not limited to:
- Provide advanced video & CTV strategies with Equativ’s industry-leading server-side ad insertion (SSAI) and ad serving technology and its evolution of targetable TV advertising with the recent alliance with Deutsche Telekom. Broadcasters, rights owners, distributors, and operators can drive addressable live TV advertising and amplify yield through Equativ’s fully interoperable programmatic video ad tech stack.
- Maximize user attention & performance through Sharethrough's ad platform where creatives are seamlessly enhanced for attention and performance, which is further optimized by curating omnichannel inventory focused on directness, sustainability, and quality. Additionally, customers can reduce the carbon footprint while improving the efficiency of their digital advertising via the company’s industry-first Green Media Products (GreenPMPTM and GreenPMP+TM), launched in partnership with Scope3.
- Deliver efficient and transparent transactions with Equativ's curation platform, Equativ Buyer Connect (EBC), that streamlines programmatic efficiency by facilitating the creation of exclusive deals for more simplified and transparent transactions. Advertisers can achieve SPO and directly access premium inventory, while Media owners tap into additional demand, promoting fair value distribution across the ecosystem.
- Expand addressability solutions with Equativ and Sharethrough’s comprehensive suite of seamless and privacy-first solutions. Equativ’s alternative IDs, first-party data activation, and proprietary contextual and semantic targeting solutions, combined with Sharethrough's audience-based targeting solutions, can help advertisers reach audiences on a large scale, irrespective of the cookie's future.
One of our core values has always been “stronger together,” rooted in the belief that unity fosters success—by working together, we are more likely to thrive and achieve our goals. Our goal with this merger is to maximize the benefits for you. From support to performance to ease of execution, we are more confident than ever that we can deliver on that for you.
Today marks a new, exciting chapter in our story, as we announce that Sharethrough & Equativ are merging to create one of the largest independent ad platforms in the world.
Headquartered in New York and Paris, Equativ is a globally renowned independent digital advertising platform whose technology advances many aspects of ad tech, particularly CTV, curation and addressability. With this merger, we are confident that the combination of both companies’ strengths and our 720 employees across 18 global locations will accelerate our roadmaps and deliver more value at a faster pace to our customers and the market.
Vision for the Future
Our vision for the future is simple - to become a scaled industry player with a strong global presence, geared to address ad industry trends and bring innovation to the advertising landscape. This merger creates a trusted global ad tech leader, providing the industry with compelling advantages and sustainable media practices that align with the strategic goals of advertisers and media owners.
Strong Market & Commercial Alignment
Our combined entity will directly benefit from strong market and commercial alignment, ensuring global omnichannel scale to best-in-class advanced technology and infrastructure. This will result in a wider range of services for our partners and clients. Moreover, our company cultures are exceptionally compatible. Our cultural synergies will efficiently foster innovation, streamline collaboration, and enhance overall productivity, ensuring a seamless integration and mutual growth. Given our product and tech alignment and our cultural synergies, this merger feels like a natural progression.
What Does This Mean for Our Clients & Partners?
Leveraging our top-tier technological assets and commercial presence spanning 18 countries, our merged company will offer a broader spectrum of services and sustainable media practices, enabling ad buyers to optimize supply paths while executing high-performance campaigns. Once we start combining commercial and product tech in early 2025, this merger will have some major benefits for clients and partners on all sides of our business. Those include but are not limited to:
- Provide advanced video & CTV strategies with Equativ’s industry-leading server-side ad insertion (SSAI) and ad serving technology and its evolution of targetable TV advertising with the recent alliance with Deutsche Telekom. Broadcasters, rights owners, distributors, and operators can drive addressable live TV advertising and amplify yield through Equativ’s fully interoperable programmatic video ad tech stack.
- Maximize user attention & performance through Sharethrough's ad platform where creatives are seamlessly enhanced for attention and performance, which is further optimized by curating omnichannel inventory focused on directness, sustainability, and quality. Additionally, customers can reduce the carbon footprint while improving the efficiency of their digital advertising via the company’s industry-first Green Media Products (GreenPMPTM and GreenPMP+TM), launched in partnership with Scope3.
- Deliver efficient and transparent transactions with Equativ's curation platform, Equativ Buyer Connect (EBC), that streamlines programmatic efficiency by facilitating the creation of exclusive deals for more simplified and transparent transactions. Advertisers can achieve SPO and directly access premium inventory, while Media owners tap into additional demand, promoting fair value distribution across the ecosystem.
- Expand addressability solutions with Equativ and Sharethrough’s comprehensive suite of seamless and privacy-first solutions. Equativ’s alternative IDs, first-party data activation, and proprietary contextual and semantic targeting solutions, combined with Sharethrough's audience-based targeting solutions, can help advertisers reach audiences on a large scale, irrespective of the cookie's future.
One of our core values has always been “stronger together,” rooted in the belief that unity fosters success—by working together, we are more likely to thrive and achieve our goals. Our goal with this merger is to maximize the benefits for you. From support to performance to ease of execution, we are more confident than ever that we can deliver on that for you.
Behind Headlines: 180 Seconds in Ad Tech is a short 3-minute podcast exploring the news in the digital advertising industry. Ad tech is a fast-growing industry with many updates happening daily. As it can be hard for most to keep up with the latest news, the Sharethrough team wanted to create an audio series compiling notable mentions each week.
Today marks a new, exciting chapter in our story, as we announce that Sharethrough & Equativ are merging to create one of the largest independent ad platforms in the world.
Headquartered in New York and Paris, Equativ is a globally renowned independent digital advertising platform whose technology advances many aspects of ad tech, particularly CTV, curation and addressability. With this merger, we are confident that the combination of both companies’ strengths and our 720 employees across 18 global locations will accelerate our roadmaps and deliver more value at a faster pace to our customers and the market.
Vision for the Future
Our vision for the future is simple - to become a scaled industry player with a strong global presence, geared to address ad industry trends and bring innovation to the advertising landscape. This merger creates a trusted global ad tech leader, providing the industry with compelling advantages and sustainable media practices that align with the strategic goals of advertisers and media owners.
Strong Market & Commercial Alignment
Our combined entity will directly benefit from strong market and commercial alignment, ensuring global omnichannel scale to best-in-class advanced technology and infrastructure. This will result in a wider range of services for our partners and clients. Moreover, our company cultures are exceptionally compatible. Our cultural synergies will efficiently foster innovation, streamline collaboration, and enhance overall productivity, ensuring a seamless integration and mutual growth. Given our product and tech alignment and our cultural synergies, this merger feels like a natural progression.
What Does This Mean for Our Clients & Partners?
Leveraging our top-tier technological assets and commercial presence spanning 18 countries, our merged company will offer a broader spectrum of services and sustainable media practices, enabling ad buyers to optimize supply paths while executing high-performance campaigns. Once we start combining commercial and product tech in early 2025, this merger will have some major benefits for clients and partners on all sides of our business. Those include but are not limited to:
- Provide advanced video & CTV strategies with Equativ’s industry-leading server-side ad insertion (SSAI) and ad serving technology and its evolution of targetable TV advertising with the recent alliance with Deutsche Telekom. Broadcasters, rights owners, distributors, and operators can drive addressable live TV advertising and amplify yield through Equativ’s fully interoperable programmatic video ad tech stack.
- Maximize user attention & performance through Sharethrough's ad platform where creatives are seamlessly enhanced for attention and performance, which is further optimized by curating omnichannel inventory focused on directness, sustainability, and quality. Additionally, customers can reduce the carbon footprint while improving the efficiency of their digital advertising via the company’s industry-first Green Media Products (GreenPMPTM and GreenPMP+TM), launched in partnership with Scope3.
- Deliver efficient and transparent transactions with Equativ's curation platform, Equativ Buyer Connect (EBC), that streamlines programmatic efficiency by facilitating the creation of exclusive deals for more simplified and transparent transactions. Advertisers can achieve SPO and directly access premium inventory, while Media owners tap into additional demand, promoting fair value distribution across the ecosystem.
- Expand addressability solutions with Equativ and Sharethrough’s comprehensive suite of seamless and privacy-first solutions. Equativ’s alternative IDs, first-party data activation, and proprietary contextual and semantic targeting solutions, combined with Sharethrough's audience-based targeting solutions, can help advertisers reach audiences on a large scale, irrespective of the cookie's future.
One of our core values has always been “stronger together,” rooted in the belief that unity fosters success—by working together, we are more likely to thrive and achieve our goals. Our goal with this merger is to maximize the benefits for you. From support to performance to ease of execution, we are more confident than ever that we can deliver on that for you.
Founded in 2015, Calibrate is a yearly conference for new engineering managers hosted by seasoned engineering managers. The experience level of the speakers ranges from newcomers all the way through senior engineering leaders with over twenty years of experience in the field. Each speaker is greatly concerned about the craft of engineering management. Organized and hosted by Sharethrough, it was conducted yearly in September, from 2015-2019 in San Francisco, California.
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