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November 23, 2021

Book Recommendations From Our Product Team

This month, our Product Team is sharing book recommendations that focus on career development for the advertising industry.

Technical Level

Reducing Fraud & Increasing Transparency with App-Ads.txt

Last year, the IAB Tech Lab released the specs for app-ads.txt in an effort towards reducing fraud and increasing transparency.

Technical Level

Google Was Always Going To Delay Third-party Cookies; But Treat It Like A Snooze Button & Not A Free Pass

Google is infamous for making announcements and delaying changes (1st party auction, ads.txt, GDPR enforcement and TCF adoption).

Technical Level

Lauralyn Lamarche

[Infographic] The Ultimate CTV Glossary: What is Linear TV, OTT & MVPD?

Sharethrough has published a helpful glossary and illustrated infographic to describe all the new terms around CTV and ad tech.

Technical Level

Vanessa Purchio

3 Ways Sharethrough is Thinking About Addressability

Sharethrough is actively collaborating with partners to facilitate the transition towards addressability in the ecosystem.

Technical Level

September 15, 2017

How Marketers Can Effectively Target On IOS And Safari, Even After Apple's Cookie Crackdown

Apple announced in the early summer that it will soon limit how third parties capture audience data for ad targeting in its Safari browser.

Technical Level

Why Pre-Bid Filtering Is The New Key To Your Brand Safety Efforts

Brand safety seared itself into the industry’s consciousness when pre-roll ads for brands started showing up before offensive UGC on YouTube.

Technical Level

The Four Elements Of A Good Advertising Experience

Up until very recently, the modern advertising industry was built on the idea of making consumers interact with messages they didn’t want to see.

Technical Level

Why Marketers Should Pay Attention To Attention Minutes

Not all clicks are created equal. Have you ever scrolled through your social feed over breakfast clicking on links without reading the content?

Technical Level

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Sharethrough & Equativ are Merging!

Together, we form one of the largest independent ad platforms and marketplaces worldwide.

Learn More →