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August 23, 2016

Why The Coming FBX Shutdown Is Great News For Publishers & Native Ad Exchanges

With $1 million in daily advertiser spend, FBX has been proof that real time bidding can be used on the open market for more than banner ads.

Technical Level

FBX Is Dead. Long Live Native RTB.

Last week’s announcement that Facebook will be shutting down Facebook Exchange, ends an important chapter in programmatic advertising history.

Technical Level

Native 101: What Is The Difference Between Native Advertising And Sponsored Content?

The simplest way to describe sponsored content is as a type of content. On the other hand, native advertising is a type of media placement.

Technical Level

January 27, 2016

Guide To OpenRTB 2.4 And Native 1.1, The New IAB Standards

The spec is an extension of a larger update to the OpenRTB 2.3 protocol that in 2015 ushered in an era of standardization for native advertising.

Technical Level

What Is Native Advertising?

Native advertising is defined as ad strategies that allow brands to promote their content into the endemic experience of a website or app.

Technical Level

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Sharethrough & Equativ are Merging!

Together, we form one of the largest independent ad platforms and marketplaces worldwide.

Learn More →