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Building a Sustainable Programmatic Ecosystem with Sharethrough’s GreenPMPs™

Advertisers can take action to fight climate change and offset carbon emissions using Sharethrough’s Green PMPs in partnership with Scope3.

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Part 2: Predictions for the Future of NFT Technology Applications in Digital Marketing

Digging deeper into the current and future applications of NFTs and their potential wider applications for the ad tech industry.

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Part 1: The State of NFT Technology and Current Adoption in Marketing

Take a look into the exciting world of NFTs, what their current use cases are, and how brands and marketers are using them to their advantage.

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Wa'el Aboutanos

How Ad Tech Can Benefit From Human-Centric Design

By better understanding humans and their interactions with ads, brands and organizations can increase their performance and user experience.

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Jean-Martin Provencher

How QR Codes Are Bridging the Gap Between the Smartphones and Television

With the help of QR codes, smartphones can help CTV solve the attention and attribution problems of linear TV, rather than distract viewers away.

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Understanding the VR/AR Landscape & Its Major Players

An overview of terms and vocabulary, as well as the major players currently driving innovation within the VR and AR ecosystems.

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January 17, 2022

Programmatic Digest: Frank Maguire & Evolving Video Habits

A candid discussion on people’s changing habits around video consumption and what that means for the future of video ads and ad tech.

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December 15, 2021

How AI Can Save Ad Tech

AI has the power to transform and expand the traditional solutions available to solve complex challenges in the ad tech space.

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December 2, 2021

Why Advertising Has Only Been Scratching The Surface Of AI

While our devices are constantly buzzing with updates, learn how can advertisers deliver relevant and custom ad experiences in this day and age.

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Sharethrough & Equativ are Merging!

Together, we form one of the largest independent ad platforms and marketplaces worldwide.

Learn More →