"Little things like adding captions to a video can go a long way into improving the effectiveness of it"
Catch Frank Maguire, VP of Strategy & Insight, in the newest episode of the Programmatic Digest podcast where he joins Hélène Parker to share new insights into people’s changing video consumption habits and how that affects video advertising and the ad tech industry.
Video is the largest format for content consumption on all platforms. As we expand past native advertising, we used the same ethos that helped us start the native advertising landscape. Our goal: make video ads fit in and improve the user experience without being interruptive. During the interview, Frank points to our research and discovery that a majority of people keep their phones on mute, as well as the growing demand for captions across all screens.
Additionally, Frank shares insights into how brands and advertisers can adapt to the modernized consumer habit of watching video across Connected TV, mobile, and other devices and screens.
"Little things like adding captions to a video can go a long way into improving the effectiveness of it"
Catch Frank Maguire, VP of Strategy & Insight, in the newest episode of the Programmatic Digest podcast where he joins Hélène Parker to share new insights into people’s changing video consumption habits and how that affects video advertising and the ad tech industry.
Video is the largest format for content consumption on all platforms. As we expand past native advertising, we used the same ethos that helped us start the native advertising landscape. Our goal: make video ads fit in and improve the user experience without being interruptive. During the interview, Frank points to our research and discovery that a majority of people keep their phones on mute, as well as the growing demand for captions across all screens.
Additionally, Frank shares insights into how brands and advertisers can adapt to the modernized consumer habit of watching video across Connected TV, mobile, and other devices and screens.
Behind Headlines: 180 Seconds in Ad Tech is a short 3-minute podcast exploring the news in the digital advertising industry. Ad tech is a fast-growing industry with many updates happening daily. As it can be hard for most to keep up with the latest news, the Sharethrough team wanted to create an audio series compiling notable mentions each week.
"Little things like adding captions to a video can go a long way into improving the effectiveness of it"
Catch Frank Maguire, VP of Strategy & Insight, in the newest episode of the Programmatic Digest podcast where he joins Hélène Parker to share new insights into people’s changing video consumption habits and how that affects video advertising and the ad tech industry.
Video is the largest format for content consumption on all platforms. As we expand past native advertising, we used the same ethos that helped us start the native advertising landscape. Our goal: make video ads fit in and improve the user experience without being interruptive. During the interview, Frank points to our research and discovery that a majority of people keep their phones on mute, as well as the growing demand for captions across all screens.
Additionally, Frank shares insights into how brands and advertisers can adapt to the modernized consumer habit of watching video across Connected TV, mobile, and other devices and screens.
Founded in 2015, Calibrate is a yearly conference for new engineering managers hosted by seasoned engineering managers. The experience level of the speakers ranges from newcomers all the way through senior engineering leaders with over twenty years of experience in the field. Each speaker is greatly concerned about the craft of engineering management. Organized and hosted by Sharethrough, it was conducted yearly in September, from 2015-2019 in San Francisco, California.
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