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How Netflix’s Entry into Advertising Will Shape the Future of TV Marketing

Netflix’s imminent dive into the world of advertising will initiate the video advertising industry’s biggest event since the rise of TikTok.

Technical Level

In an Ad Sales Slump, Netflix and Disney+ May Become a ‘Holy Grail’ for Advertisers

If Netflix and Disney+ can give advertisers more of what they want, it could provide a serious edge in a very crowded market.

Technical Level

6 Reasons Why SSPs are Advertisers’ Best Friends in a Cookieless World

Advertisers can achieve privacy compliant targeting and high performance in cookieless environments by partnering with SSPs.

Technical Level

Why The Ad Industry Should Focus On Scope 3 Emissions

Advertisers can lower their impact on the environment by offsetting their Scope 3 emissions caused by running digital ad campaigns.

Technical Level

Should All CTV Ads Have QR Codes After Seeing Coinbase’s Super Bowl QR Code Success?

Implications from new research on TV watching behaviors underscores 4 ways CTV is uniquely suited to improve consumer attention.

Technical Level

February 23, 2022

4 Ways Programmatic CTV is Uniquely Suited to Improve Attention

Implications from new research on TV watching behaviors underscores 4 ways CTV is uniquely suited to improve consumer attention.

Technical Level

February 16, 2022

Introducing Dynamic QR Codes for CTV Ads

A new tool from Sharethrough that captures a viewers attention by automatically adding QR codes to CTV ads for greater ROI.

Technical Level

February 7, 2022

Activating Sharethrough’s Enhanced PMPs on DV360 Just Got Easier

DV360 users can activate Sharethrough’s performant Inventory Packages & PMPs with ease thanks to the new API integration.

Technical Level

February 1, 2022

Sharethrough and Beeswax Announce Expansion of Their Partnership with Direct Integration

Advertisers can access publisher-direct supply and ad enhancements from Sharethrough Exchange with Beeswax through Direct Integration.

Technical Level

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Sharethrough & Equativ are Merging!

Together, we form one of the largest independent ad platforms and marketplaces worldwide.

Learn More →