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November 18, 2021

How the “Feed” Will Transform What It Means to “Watch TV”

Now, with the internet in our pockets, an addictively-personalized feed of stories always at the ready, something has quietly changed.

Technical Level

Vanessa Purchio

September 14, 2021

Will the Feed Transform the Way We Consume TV Content?

While the industry is shifting into a new streaming format via CTV, human behavior is also changing, partly due to the influence of social media.

Technical Level

February 3, 2021

Sharethrough Supply Now Available Directly In DV360

Ad buyers can now access Sharethrough’s banner, video and native inventory directly in Google’s DV360 after a significant growth in demand.

Technical Level

How Advertising Is Adapting In The Age Of COVID-19

In April, as the reality of COVID-19 began to settle in, we noticed a shift in the way advertisers were using the Sharethrough exchange.‍

Technical Level

November 6, 2019

What Led Us To Need SPO?

SPO has been getting a lot of attention lately, but there isn’t wide agreement about why it’s worthwhile and what it means.

Technical Level

November 6, 2019

Why SPO Isn’t As Mysterious As It Sounds

You’ve likely been hearing a lot about SPO lately. In this article I’d like to lay out some clear and simple steps marketers, agencies and tradi

Technical Level

Sharethrough Named Top Performing Exchange For Driving Quality Traffic

A new report by Nudge revealed that ad exchange Sharethrough drives higher quality post-click traffic than other non-social ad exchanges.

Technical Level

Sharethrough Launches Enhanced Ads At Adweek Europe

On Wednesday at the Native Ad Forum during Adweek EU, Sharethrough announced the launch of a new Enhanced Ads product line.

Technical Level

October 9, 2018

Leveraging Native Ads To Drive Engagements During The Holidays

With the holidays just around the corner, it's more important than ever for brands to diversify their media strategy with native formats.

Technical Level

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Sharethrough & Equativ are Merging!

Together, we form one of the largest independent ad platforms and marketplaces worldwide.

Learn More →