Press

Sharethrough has made many news-worthy moves in recent years. The following is a collection of all the big stories that tell our tale of success, as well as upcoming events and sponsorships.

Ad Tech News From Industry Leaders & Trailblazers

Sharethrough is Trusted by the World's Best Brands, Publishers & DSPs

79% of Adtech Leaders Prioritize Sustainability and Social Issues, Driving Demand for Future-Proof Partnerships

Equativ and Sharethrough Merge to Form One of the Largest Global Independent Ad Platforms and Marketplaces

Scope3 Introduces GMP+, Industry’s First Product to Prevent Problematic Placements; Sharethrough to Launch Today

Sharethrough and Adform Announce Direct Integration to Increase Media Buying Power and Enhance Sustainability for Ad Buyers

Sharethrough Launches ‘Net Zero Publisher Program’ with Support from IPG Mediabrands

Cleaning Up Programmatic: Sharethrough, First Ad Exchange to Automatically Remove High-Carbon and Made-for-Advertising Sites

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Featured News —

October 3, 2024

79% of Adtech Leaders Prioritize Sustainability and Social Issues, Driving Demand for Future-Proof Partnerships

Equativ and Sharethrough commissioned independent research to explore how brands and agencies are adapting to the rapidly changing landscape.

Equativ and Sharethrough Merge to Form One of the Largest Global Independent Ad Platforms and Marketplaces

Complementary capabilities and inventory create a commercially scaled industry player with a powerful global presence.

Scope3 Introduces GMP+, Industry’s First Product to Prevent Problematic Placements; Sharethrough to Launch Today

Scope3, the market leader in sustainable advertising, introduced GMP+, a standardized media offering that will protect advertisers

Sharethrough and Adform Announce Direct Integration to Increase Media Buying Power and Enhance Sustainability for Ad Buyers

Sharethrough and Adform Announce Direct Integration to Increase Media Buying Power and Enhance Sustainability for Ad Buyers

October 18, 2023

Sharethrough Launches ‘Net Zero Publisher Program’ with Support from IPG Mediabrands

Sharethrough Launches ‘Net Zero Publisher Program’ to help publishers accurately understand their carbon footprint and set net-zero targets

Cleaning Up Programmatic: Sharethrough, First Ad Exchange to Automatically Remove High-Carbon and Made-for-Advertising Sites

Sharethrough launches Low-Emission private marketplaces, available to all media buyers, removes all Made-for-Advertising sites by default

Sharethrough Expands GreenPMPs™ Capabilities to Include Programmatic CTV Campaigns

Sharethrough expands GreenPMPs™ to include programmatic CTV campaigns, allowing brands and agencies to run carbon-neutral CTV campaigns at scale

BMW & Media Experts Exceed Performance with Sharethrough’s Carbon-Neutral GreenPMPs™

BMW’s Forces of Nature exceeded performance goals by 26% while lowering and compensating for the carbon emissions of their campaign.

Sharethrough Launches Carbon Emissions Estimator to Raise Awareness About the Environmental Impact of Digital Advertising Campaigns

The tool helps advertisers estimate and contextualize the carbon footprint emissions generated by their digital advertising campaigns.

Sharethrough Announces Inaugural Green Media Summit to Advance Sustainability Initiatives in Digital Ad Industry

Sharethrough announces the 2023 Green Media Summit, a one-day event that empowers attendees to understand the impact of media on sustainability.

Adelaide Metrics and Sharethrough Partner to Offer Attention-Based Curated Inventory

Global independent omnichannel ad exchange Sharethrough and Adelaide Metrics announce partnership to offer attention-based curated inventory.

January 17, 2023

Sharethrough Appoints Former OMD CEO and Ad Net Zero Director of Coalition John Osborn as Lead Advisor

Sharethrough, one of the top global independent omnichannel ad exchanges, today announced the appointment of John Osborn as Lead Advisor.

December 13, 2022

Sharethrough Ranked the Most Secure Supply-Side Platform by Confiant

Sharethrough ranks the most secure supply-side platform in Q3 2022 by ad tech security and threat intelligence solutions provider Confiant.

November 7, 2022

Sharethrough Study Reveals Affordability Remains the Most Important Factor This Holiday Season

Leading omnichannel ad exchange Sharethrough released a research study on 1,000 consumers and their Holiday shopping behavior.

November 2, 2022

Sharethrough Launches CTV Ad Enhancements to Drive Viewer Attention and Performance

Leading omnichannel ad exchange Sharethrough launches CTV Ad Enhancements including countdowns and sports tickers to improve attention.

Jean-François Côté, CEO of Sharethrough Awarded EY Quebec Entrepreneur Of The Year 2022 Title

Sharethrough announces the launch of its first Green Media Product, becoming the first SSP to offer net-zero emissions media to brands.

Sharethrough Launches its First Green Media Products in Partnership with Scope3

Sharethrough announces the launch of its first Green Media Product, becoming the first SSP to offer net-zero emissions media to brands.

Sharethrough Appoints First CMO to Spearhead Go-To-Market Strategy

Sharethrough announces the promotion of industry veteran Benoit Skinazi to Chief Marketing Officer to spearhead go-to-market strategy.

Sharethrough Opens London Office, Hires EMEA General Manager to Fuel European Expansion

Sharethrough announces the opening of its new office in London and the appointment of Richard Ottoy as General Manager, EMEA.

February 15, 2022

Sharethrough's CTV Dynamic QR Codes Increase Attention & Effectiveness of Video Ads

Sharethrough launches CTV Dynamic QR Codes, automatically enhanceing CTV performance reporting and increasing attention by 12%.

Sharethrough Announces New Appointments To Board of Directors

Paul Ross and Frantz Saintellemy have joined the board of directors, further elevating Sharethrough as one of the top ad exchanges.

Sharethrough Launches Dynamic Captions to Maximize Comprehension for Video Ads

Sharethrough's Dynamic Video Captions automatically adds human-verified captions to improve user experience and overall performance.

District M & Sharethrough Will Now Operate Under Sharethrough

With the merger now complete, the two companies are announcing that they will operate under the name Sharethrough as of today.

February 9, 2021

Sharethrough & District M Have Entered a Definitive Agreement to Merge

Today marks a new chapter in the story of District M and Sharethrough as the two companies enter a definitive merger agreement.

The Sharethrough Blog—

Industry Updates Worth Your Attention

How Publishers Can Become More Efficient and Sustainable Without Reducing Revenue

In today’s landscape, publishers have a variety of tools and strategies to become more efficient, and harbor a positive impact on the industry.

Technical Level

Customer Satisfaction, Brand Safety, and Sustainability Among Top Priorities For Advertisers

A new study commissioned by Equativ and Sharethrough, conducted by Forrester Consulting, sheds light on current ad tech landscape.

Technical Level

Discover the New AI-Powered Features and Research Results of Sharethrough’s Upgraded Headline Analyzer

We recently upgraded our popular Headline Analyzer to now include the help of AI, allowing users to score and suggest headlines.

Technical Level

Matthew Workman

The Ultimate AI Glossary of 2024

Artificial Intelligence has taken the entire world by storm since the launch of Open AI’s Chat GPT in November 2022.

Technical Level

TVision Study Reveals Sports Ticker Increases Attention of CTV Creatives

Capturing viewers' attention during commercial breaks has always been a challenge, and with the rise of smartphones, it's gotten even harder.

Technical Level

Summarizing the New GARM Global Media Sustainability Framework: What Advertisers Need to Know

GARM and Ad Net Zero recently published the long-awaited Global Media Sustainability Framework. Here are the key points for advertisers

Technical Level

Matthew Workman

Programmatic Advertising in a Cookieless World: Solutions & Strategies

By now, we’ve all heard that Google is once again pushing back the retirement of third-party cookies in its Chrome browser.

Technical Level

Matthew Workman

What You Need to Know: 4 Key Lessons from Cannes Lions

The 2024 Cannes Lions Festival of Creativity saw marketers, influencers, and the world's biggest brands flock to Cannes

Technical Level

Sharethrough & Equativ Merge to Create One of The Largest Independent Ad Platforms in The World

Today marks a new, exciting chapter in our story, as we announce that Sharethrough & Equativ are merging.

Technical Level

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Sharethrough & Equativ are Merging!

Together, we form one of the largest independent ad platforms and marketplaces worldwide.

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