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October 3, 2024

Customer Satisfaction, Brand Safety, and Sustainability Among Top Priorities For Advertisers

A new study commissioned by Equativ and Sharethrough, conducted by Forrester Consulting, sheds light on current ad tech landscape.

Technical Level

August 21, 2024

Discover the New AI-Powered Features and Research Results of Sharethrough’s Upgraded Headline Analyzer

We recently upgraded our popular Headline Analyzer to now include the help of AI, allowing users to score and suggest headlines.

Technical Level

Matthew Workman

August 15, 2024

The Ultimate AI Glossary of 2024

Artificial Intelligence has taken the entire world by storm since the launch of Open AI’s Chat GPT in November 2022.

Technical Level

Matthew Workman

Programmatic Advertising in a Cookieless World: Solutions & Strategies

By now, we’ve all heard that Google is once again pushing back the retirement of third-party cookies in its Chrome browser.

Technical Level

Matthew Workman

What You Need to Know: 4 Key Lessons from Cannes Lions

The 2024 Cannes Lions Festival of Creativity saw marketers, influencers, and the world's biggest brands flock to Cannes

Technical Level

Matthew Workman

5 More Use Cases for Advertising AI

In the grand tapestry of technological advancement, few threads have woven a narrative as captivating as Artificial Intelligence (AI).

Technical Level

What Marketers Should Look For When Evaluating Targeting Options In A Cookieless Era

In this post, we cover the shift to cookieless targeting, some of the major challenges, and how to evaluate cookieless targeting methods.

Technical Level

What the IAB’s Buyers.json and DemandChain Object mean for Supply Chain Transparency and the Fight Against Malvertising

In this post, we cover what malvertising is, how the IAB’s Buyers.json and DemandChain Object contribute to greater supply chain transparency.

Technical Level

February 14, 2024

We Used AI To Analyze Trends from the 2024 Super Bowl Commercials

Advertisers that ponied up for a $7 million spot in Super Bowl LVIII had to have been thrilled with the record-breaking 123 million viewers..

Technical Level

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Sharethrough & Equativ are Merging!

Together, we form one of the largest independent ad platforms and marketplaces worldwide.

Learn More →