Ozempic (part of Novo Nordisk) targeted Sharethrough video supply in an effort to improve performance and drive efficient video views of their standard video spots. The trading team targeted both Open Exchange and PMP supply to ensure they were able to scale and apply different audience targeting strategies to each.
3rd Party Audience Segments
VCR, Video Views
Video
Video
Together, we form one of the largest independent ad platforms and marketplaces worldwide.
Learn More →