Nissan Sentra Promotes Press Review Videos

Strategy

Nissan Sentra leveraged Sharethrough to drive qualified site traffic and promote Press Review videos. The campaign ran on a custom deal ID through Verizon. Nissan’s primary goal was to drive awareness against their high valued audience segments, which includes City Stivers, Modern Classics and Connected Families. As a secondary tactic, Nissan also executed Competitive Conquesting.