Metro by T-Mobile Uses Native Display to Drive Sign Ups For Mobile Plans

Strategy

Metro by T-Mobile partnered with Sharethrough to run Native Display in order to drive sign ups for mobile plans and phone purchases. The main KPI of this campaigns was Cost Per Engaged Prospect Visit. Sharethrough has consistently been a top performer driving engaged customers to the Metro by T-Mobile site and delivering Cost Per Engaged Prospect Visit performance 40% above benchmark.