JPMC Promotes Business Banking Content Articles

Strategy

The JPMC Business Banking LOB leveraged Native Display on the Sharethrough exchange in order to promote engagement with articles. The Native Display ad units drove directly to the content. The campaign ran programmatically on a custom deal ID focused on highly viewable inventory and exceeded Average Time Spent & Cost per Entry benchmarks. Due to the success of the campaign, JPMC extended through the end of the year and included Sharethrough on two additional initiatives for new LOB’s (Corporate & Consumer Bank).