Hillshire Snacking Targets Food & Lifestyle Readers

Strategy

To drive awareness of their Small Plates product line, Hillshire Snacking distributed: 15 OLV spots in Sharethrough's Native Video product via a custom PMP geared towards food & lifestyle sites with high viewability placements. To drive trial, they mentioned a coupon offer directly in the headline where we know users are engaged and reading. Users could then click through the video to download the coupon from the Hillshire Snacking site.