Herbal Essences Goes Back To The Basics With A New Line Of Products

Strategy

Herbal Essences' wanted to drive awareness of their new line Bio: Renew which offers nine collections of shampoos, conditioners and stylers that are free of colorants, parabens and gluten, and are designed to address every hair type and need. Herbal Essences worked with Sharethrough to amplify multiple pieces of sponsored content on Allure, Marie Claire, etc. across Sharethrough's style, fashion and beauty publishers to reach Millennials.