General Mills Raises Awareness of Blasted Shreds Cereal Launch

Strategy

General Mills looked to Sharethrough to help support the launch of their new cereal product - Blasted Shreds. They wanted to raise awareness of the product among moms and shoppers of competitive cereals. To accomplish this, Sharethrough ran Native Display ads that included both the product name and key brand messages directly in the headline, as these strategies are proven to increase brand and message awareness among readers. The ads were targeted to a mix of moms and purchasers of competitive cereals across Sharethrough's network.