Disney+ Drives Awareness and Sign Ups for Brand Launch

Strategy

Disney wanted to dominate the cultural and entertainment news cycle about the launch of its new streaming service Disney+. To do so, Disney invested in a large partnership with Sharethrough to seamlessly fit in with how their audience consumes content online. They ran multiple creatives that each focused on a specific show, movie or category available on Disney+ like Pixar, Marvel, Frozen, the Mandalorian and more. Creatives drove to disneyplus.com to learn more and sign up. The campaign was a huge success, driving both awareness for Disney+ and sign ups that met Disney's CPA goals.