Calvin Klein wanted to drive awareness among millennials who have little recollection of the brand's past cultural relevance. In order to do so, they partnered with celebrities including Justin Bieber, Kendall Jenner and Fetty Wap to create short-form videos where they discussed what they do in their Calvins.
Millennials
Raise Awareness
Video
Short-Form Video, TV/Pre-Roll Spot, Influencer/Celebrity
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