Bristol-Myers Squibb Drives Awareness of Patient Videos

Strategy

Bristol-Myers Squibb ran Native Video to help drive awareness of how the treatment of patients with small cell lung cancer helped change their lives. We reached a qualified audience of Metastatic NSCLC through 3p Crossix targeting. We drove weekly increases of cost per Crossix patient reached, which was monitored on Sharethrough's end through our direct access of the Crossix dashboard.