Brawny Drives Awareness of Giants of Every Size Campaign With Personal Stories About Giving Back

Strategy

Brawny wanted to raise awareness of their Giants of Every Size campaign by amplifying content focused around people who are giving back to their communities. To accomplish this, they distributed a series of videos and articles with unique stories of people who are making a difference in the lives of others. Sharethrough was able to drive qualified engagement with this content with headlines that communicated human emotion and resonated with their target audience.