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ABC Generated Tune-In to the Series Premiere of Ten Days in the Valley

Entertainment

Strategy

To increase viewership of ABC's new gripping series, Sharethrough distributed 15 character-driven storytelling videos highlighting complex relationships and secrets to core ABC viewers and fans of mystery/thriller genre.

Audience

Millennials, Moms, Women, Men

Campaign Goals

Product Launch, Raise Awareness, Tentpole Event, Video Views

Ad Format

Video

Creative Type

Short-Form Video, TV/Pre-Roll Spot

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