[Whitepaper] Research-Backed Ways to Improve Attention & Outcomes

The average attention span is now 8 seconds on average, less than a goldfish. In fact, we encounter between 6,000 to 10,000 ads every single day. But most consumers are also multitasking; 64% of US adults use another device while simultaneously watching TV.

It’s no surprise that advertisers are struggling to grab consumers’ attention. How can advertisers make their ad campaigns stand out more and maximize their ROI?

In this whitepaper, we cover 3 ways to improve consumer attention & comprehension while running digital advertising campaigns:

• Target high-attention placements
• Measure attention with eye-tracking technology
• Enhance ads for attention