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Vanessa Purchio

Sharethrough Introduces Dynamic Video Captions (So You Can Keep it on Mute)

Sharethrough has announced the availability of Dynamic Video Captions product line to help advertisers increase message comprehension.

Technical Level

[Infographic] Research Reveals Growth in Muted Videos & Captions Across All Screens

Global ad exchange Sharethrough recently conducted research into video consumption behavior and the effects on comprehension.

Technical Level

February 22, 2016

Study: The Millennial Perspective On Native Ads

Making up one quarter of the US population, Millennials are a massive segment with enormous spending power that has reached $1.3 trillion really.

Technical Level

The 1,072 Words That Will Change How You Write Headlines Forever

Whether you're in advertising, marketing, or PR, all forms of digital communication revolve around crafting words for a desired effect.

Technical Level

February 20, 2015

A Neuroscience Perspective: Mobile Native Advertising

We are living in the Mobile Age. The proliferation of smartphones and tablets has had a profound change on the way people consume content.

Technical Level

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Sharethrough & Equativ are Merging!

Together, we form one of the largest independent ad platforms and marketplaces worldwide.

Learn More →