Publishers

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February 29, 2016

The Publisher Opportunity With Native Video And Outstream Ad Products

Publishers need to implement video monetization strategies or risk falling behind in one of digital advertising’s fastest growing markets.

Technical Level

December 14, 2015

The Evolution Of The Supply Side Platform

The media industry has witnessed the evolution of the SSP from a software for optimizing online ad sales to a full-stack revenue solution.

Technical Level

August 12, 2015

The True Cost Of Clickbait

While the dynamic hasn't changed with the advent of the Internet, the method by which publishers are rewarded for grabbing people’s attention has

Technical Level

How The Internet Killed The Newspaper Business

Here’s the stark reality for newspapers in 2015: most of them have not successfully made the transition from print to digital.

Technical Level

The One Thing That Makes Quartz Stand Out From Its Competition

Atlantic Media launched Quartz, its mobile-first business news website, in 2012 with the hopes of making regular readers out of the elite.

Technical Level

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Sharethrough & Equativ are Merging!

Together, we form one of the largest independent ad platforms and marketplaces worldwide.

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