Buyers

← Back to Blog

October 31, 2016

Study: How Busy Moms Use Smartphones To Keep Up With The Holiday Season

No Time To Shop, No Time To Plan. There is no more influential demographic on shopping trends at the holiday season than Moms.

Technical Level

September 26, 2016

Native Ad Forum: 4 Important Trends Influencing The Growth Of Programmatic Native

According to an industry report, native advertising is now the dominant medium, with total spend set to overtake display advertising in 2016.

Technical Level

September 8, 2016

How Automotive Companies Are Getting Better Results Promoting New Models With Native Ads

Discover a couple of the ways we’re seeing automotive companies use native ads in place of traditional display tactics, with amazing results.

Technical Level

August 31, 2016

Study: Always Connected, Forever Uninterruptible – Using Native Video To Reach Gen Z

Gen Z, referring to people born after 1995, is most notable for having a remarkably different digital upbringing than any of its predecessors.

Technical Level

Making Sense Of Native Video And The New Mobile Video Landscape

Mobile video is exploding. Video now accounts for 55 percent of all mobile data traffic, a figure that will rise to 75 percent by 2020.

Technical Level

4 Tips For Choosing The Right Image For Your In-Feed Native Ads

Images are a powerful tool in today’s modern media environment. Even the most habitual feed-scroller will pay attention to a great graphic.

Technical Level

BuzzFeed’s Simon Low On Consumer Expectations And The Proper Tasty Recipe Phenomenon

BuzzFeed’s Director of Brand Partnerships Simon Low (pictured) will be speaking at the Native Ad Forum about the Proper Tasty phenomenon.

Technical Level

Sharethrough Unveils An AI-Powered Guide For Writing Impactful Native Ad Headlines

With audiences grappling with a massive surplus in content and deficit of attention, the headline has become the most important thing for brands.

Technical Level

People Only Read Headlines These Days, But Smart Brands Can Still Make That Work For Them

Depending on what studies you read, somewhere between 60% to 80% of internet users get most, if not all, of their news from headlines.

Technical Level

Notification Image

Sharethrough & Equativ are Merging!

Together, we form one of the largest independent ad platforms and marketplaces worldwide.

Learn More →