Increase Comprehension By 56% With Dynamic Video Captions

Sharethrough dynamic captions are a First-To-Market feature where AI-generated captions animate in the headline space where user’s attention is focused.

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It's Easy: Automatically Add Captions When You Target Sharethrough

Videos With Dynamic Captions Simply Perform Better

Maximize the Performance of Your Video Campaigns

Standard Video Ad

No context
Interrupted user experience
Low ad recall

Dynamic Captions

Better comprehension
Higher engagement
Better user experience
Optimized ad recall
56% comprehension
13% brand awareness
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People Prefer Videos With Captions

% More Likely to Watch Videos With Captions By Device

72%

Of people are more likely to watch a mobile video if it has captions.

61%

Of people are more likely to watch a video on their computer if it has captions.

57%

Of people are more likely to watch TV with captions turned on.

Watching Videos On Mute Is the New Normal

% Who Often Keep Device on Mute While A Video Plays

Activation Details & Expected Performance

% Who Often Keep Device on Mute While A Video Plays

Efficient Pricing
$7 CPM

*Bid rate may fluctuate if layering multiple data segments

Efficient CPCV
$0.01

40% lower than industry average

Brand Lift
2.5 X

Brand Lift Than Industry Benchmarks

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