Improve message retention and increase attention with CTV Countdown Overlay enhancement, enabling CTV ads to automatically display limited time offers.
A countdown to your brand’s key date appears on your CTV ad to help grab attention of the viewer.
Great in the context of a limited time offer: product launches, promos, entertainment releases and events.
Optional addition of a QR Code to drive to product page.
Automatically add CTV Countdown Overlay when you target Sharethrough in your DSP.
The result? Consumers that watched a commercial with a Countdown Overlay were 43% more likely to remember when the promotion starts.
No additional lift for ad buyers and integrated directly in all major DSPs or Sharethrough Managed Service.
Buyers have two options: automatically add Countdown Overlay to all their CTV ads on the Sharethrough Exchange, or decide which creatives should showcase a Countdown Overlay.
Want to learn more? Contact one of our experts to build a solution tailored to your needs.
Sharethrough has direct relationships with hundreds of Connected TV Apps, and we help them to optimize their ad stack to deliver your campaigns efficiently.
Sharethrough believes enhancements like this only mutually benefit advertisers and consumers, so we include them standard without any increase in CPMs.
Together, we form one of the largest independent ad platforms and marketplaces worldwide.
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