Our first-to-market product automatically adds QR Codes within CTV ads when targeting Sharethrough Exchange, generating a 12% increase in attention.
We've ran tests with real consumers with and without QR codes.
Provides a new level of performance reporting not available with standard TV or CTV ads.
Automatically add QR Codes with custom branding and call-to-action options.
Free with any CTV spend
on the Sharethrough
Exchange (STX).
of consumers do not pay active attention to TV ads. Once a commercial starts they are most likely to:
Take out
their phone
Switch the
channel
Leave
the room
Mute their
television
The same percentage of people would likely scan a QR Code on a TV ad if the ad is relevant to them.
Our CTV Dynamic QR Codes product has gained a lot of attention in the press. See what people are saying in the articles below:
The result? Consumers that watched a commercial with a QR Code were 12% more likely to pay attention.
Of people have purchased a product using their phone, tablet or laptop right after watching an ad for it on TV.
Of people said they would use their TV remote to purchase or get a coupon for the product they liked in a commercial.
CTV ads with our QR Code technology will provide brands with more performance reporting options, therefore allowing advertisers to better optimize their connected TV placements.
No additional lift for ad buyers and integrated directly in all major DSPs.
Automatically add QR Codes to All CTV Ads on STX
• Sharethrough pulls the clickout URL directly from your VAST tag
• Creates a QR Code that appears on your CTV ads
• Sharethrough provides scan rate reporting
Tell Sharethrough which creatives should have QR Codes with choice to customize:
• Destination URL
• Logo in QR Code
• Call to action text
• Background color
• Click tracker for scan rate measurement
Sharethrough believes enhancements like this only mutually benefit advertisers and consumers, so we include them standard without any increase in CPMs.
Resolution
1080p Quality (HD preferred)
Format
VAST, mov or .mp4
Sentence
Text copy, max 50 characters
Optional: click tracker
Logo
Background color
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