2023 has seen its fair share of climate catastrophes.
With heat waves reaching new record highs across the globe, in addition to severe flooding in Libya, shock fires in Maui, and the deadliest earthquake in Moroccan History, the climate crisis truly demands the attention of each and every one of us. Throughout the summer months, forest fires in Canada intensified to such a degree that the streets of New York were shrouded in an apocalyptic haze.
Just four months later these very same streets were now filled with climate leaders and global activists attending The Climate Group’s Climate Week New York. As one of the largest annual climate and sustainability events in the world, Climate Week New York brought together hundreds of thousands of action-driven, climate concerned citizens.
Last week, the Sharethrough team traveled to New York to jump into the conversation and learn from fellow industry leaders and activists about the latest in sustainability, technology, and advertising. In this blog post, we’ll be breaking down the 6 major takeaways from Climate Week New York 2023.
1. Action-Oriented Solutions
Climate change advocates have long grown frustrated with the lack of action and initiatives put into place by companies and lawmakers. This year’s Climate Week New York featured one simple message: “We Can. We Will”, summarizing both the frustration and determination needed to make change and see real tangible results.
Industry Leaders and Climate Experts Convene at The Nest Climate Campus
Action-oriented solutions could be found all around, with a plethora of industry leaders and climate experts gathered for three days of workshops, panels, and presentations at The Nest Climate Campus to discuss and share the latest in sustainability practices.
Unifying An Industry for Climate Action: Advertising's Race to Net-Zero Emissions
Frank Maguire & Martin Bryan discussed the partnership between Sharethrough and IPG Mediabrands, with insights into how actionable steps are being taken across the digital advertising industry to reduce carbon footprint.
The Responsibility of Creativity to Take on Sustainability and Drive Behaviour Change
The Shipyard’s Amanda Moul and Flowcarbon’s Jennifer Owens’s discussion on the critical role of creative messaging in driving behavior change.
Tech Taking the Lead: The Product Innovations Driving Conscious Consumption and a More Circular Future
Salah Said, Head of Sustainability at Klarna, led climate leaders into the world of sustainability, tech, and consumer behavior, giving attendees actionable insights into how to make a positive impact on the planet through their own products and businesses.
2. Brands Helping Brands
Last week, the city of New York witnessed widespread collaboration as diverse brands and leaders worked together to help spread the message and have a greater impact.
Brands Join Forces to Bring Awareness
HOPE Hydration provided Times Square digital billboard ads and water refill stations at zero cost to 10 climate leaders and NGOs. Sustainable Ocean Alliance seized the opportunity to amplify their message, reaching 300,000 people.
Educating Brands for a Sustainable Future
In the weeks leading up to Climate Week New York, FMCG giant Unilever pledged to help content creators promote sustainability and navigate greenwashing fears with the tools in their latest report uncovering the barriers social media creators face around sustainability.
The launch of the New York Climate Exchange took place on September 20. The newfound initiative provides start-up companies in the climate deep-tech and research-driven sectors with access to climate experts and allows them to receive the latest in education and research, while placing them into an innovation hub that equips them with job training, and public programs to best combat the latest climate challenges.
3. Net-Zero Commitments
Committing to net-zero emissions is a big statement, and one that can make a difference. In 2022, a report revealed that corporate leaders from 12 countries pledged to address environmental concerns by 2030, and an impressive 13% of these leaders pledged to achieve net-zero emissions by as early as 2024. The world of ad tech has seen companies flock to net-zero commitments, with Sharethrough announcing a goal to achieve net-zero by 2030.
At Climate Week New York, American multinational conglomerate 3M announced direct air capture (DAC) technology, a way to trap CO2 from the air and permanently remove it through their collaboration with Svante.
E-commerce platform Shopify presented their case for supporting carbon removal projects through their Sustainability Fund.
Signify, a global leader in lighting, announced that they are moving to new LED lighting units, immediately lowering carbon emissions and positively impacting the economy, by reducing energy costs in Europe by over €65 billion.
Sharethrough has also joined the movement and committed to a net-zero goal by 2030, certified by Science-Based Targets. We hope to see more and more companies set ambitious goals for the good of the planet.
4. Travel At The Forefront
It’s no secret that travel and transportation represents over 25% of global CO2 emission.
Whether it was through discussions around BMW Group's lower carbon footprint offering in their Neue Klasse, Intrepid Travel’s ‘Good Trips Only’ campaign showcased across New York City's subway cars and vibrant murals, or Google's new sustainable and carbon efficient Maps feature, ethical travel is a key way for both corporations and individuals to make a daily impact.
5. New Laws & Regulations
It wasn’t just clean energy companies and concerned citizens who flocked to Climate Week New York. World leaders and politicians joined forces with private and public sector members at the world's largest climate event to find common ground and advance progress.
During the opening ceremonies, the worlds’ fifth largest economy, California, announced new climate-focused transparency laws that will require more than 5000 companies doing business in the state to report their global greenhouse gas emissions across all value chains, in addition to publicly disclosing the climate risks their businesses’ face.
Scotland’s first minister, Humza Yousaf announced funding for countries worst affected by climate change, with $7 million being pledged to countries hit hardest by the climate crisis.
Colombia and Panama made agreements to phase out existing coal plants and stop new ones from being built, unless they are paired with carbon-capture technology. The addition of both countries to the Powering Past Coal Alliance is noteworthy, with South America the sixth-largest coal exporter in the world.
Brazil and Denmark both increased their climate combatting numbers. Brazil announced it would further increase its climate targets set from last year, while Denmark announced it was pledging additional funds to tackle climate change in developing countries.
6. Saying No to Greenwashing
According to Kathryn Lundstrom at Adweek, some sponsors faced accusations of greenwashing, underscoring the notion that the real action at Climate Week New York occurs behind the scenes. Amidst it all, a striking display of posters condemning agencies and their support for fossil fuels, served as a poignant reminder of the imperative for brands to maintain authenticity when portraying themselves as sustainable.
US treasury secretary Janet Yellen described the pressing economic costs stemming from climate change, and pushed for more private sector funds to be spent on clean energy and climate projects, in addition to combating greenwashing. Environmental group , The Sierre Magazine attended the week-long events, and said that while progress is being made on the greenwashing front, there’s still a ways to go.
Sharethrough – Pioneering Sustainability in Ad Tech
The call to address sustainability and environmental concerns intensifies with each passing day. As a pioneering ad tech company at the forefront of sustainability initiatives within the digital advertising sector, we continuously strive to educate our clients and empower them with actionable strategies. Events such as Climate Week New York help to spread awareness and education around the globe so that we can move forward towards a more sustainable future, together.
Sharethrough recently reached a remarkable milestone with GreenPMPs™: the delivery of one billion impressions. Sharethrough’s GreenPMPs™, an innovative Green Media Product, empower advertisers to deliver carbon-neutral digital campaigns by excluding high-emissions sites and those made solely for advertising purposes (MFAs), while simultaneously compensating for the remaining carbon emissions.
While one billion impressions is an impressive feat, it represents just a fraction of the monumental task ahead. We extend an open invitation to all stakeholders in the industry, even our competitors, to advance the development of Green Media Products, collectively forging a path toward a sustainable, net-zero future.
Track our progress decarbonizing of the programmatic supply chain: www.greenpmp.io
Learn more about Sharethrough’s sustainability initiatives.
2023 has seen its fair share of climate catastrophes.
With heat waves reaching new record highs across the globe, in addition to severe flooding in Libya, shock fires in Maui, and the deadliest earthquake in Moroccan History, the climate crisis truly demands the attention of each and every one of us. Throughout the summer months, forest fires in Canada intensified to such a degree that the streets of New York were shrouded in an apocalyptic haze.
Just four months later these very same streets were now filled with climate leaders and global activists attending The Climate Group’s Climate Week New York. As one of the largest annual climate and sustainability events in the world, Climate Week New York brought together hundreds of thousands of action-driven, climate concerned citizens.
Last week, the Sharethrough team traveled to New York to jump into the conversation and learn from fellow industry leaders and activists about the latest in sustainability, technology, and advertising. In this blog post, we’ll be breaking down the 6 major takeaways from Climate Week New York 2023.
1. Action-Oriented Solutions
Climate change advocates have long grown frustrated with the lack of action and initiatives put into place by companies and lawmakers. This year’s Climate Week New York featured one simple message: “We Can. We Will”, summarizing both the frustration and determination needed to make change and see real tangible results.
Industry Leaders and Climate Experts Convene at The Nest Climate Campus
Action-oriented solutions could be found all around, with a plethora of industry leaders and climate experts gathered for three days of workshops, panels, and presentations at The Nest Climate Campus to discuss and share the latest in sustainability practices.
Unifying An Industry for Climate Action: Advertising's Race to Net-Zero Emissions
Frank Maguire & Martin Bryan discussed the partnership between Sharethrough and IPG Mediabrands, with insights into how actionable steps are being taken across the digital advertising industry to reduce carbon footprint.
The Responsibility of Creativity to Take on Sustainability and Drive Behaviour Change
The Shipyard’s Amanda Moul and Flowcarbon’s Jennifer Owens’s discussion on the critical role of creative messaging in driving behavior change.
Tech Taking the Lead: The Product Innovations Driving Conscious Consumption and a More Circular Future
Salah Said, Head of Sustainability at Klarna, led climate leaders into the world of sustainability, tech, and consumer behavior, giving attendees actionable insights into how to make a positive impact on the planet through their own products and businesses.
2. Brands Helping Brands
Last week, the city of New York witnessed widespread collaboration as diverse brands and leaders worked together to help spread the message and have a greater impact.
Brands Join Forces to Bring Awareness
HOPE Hydration provided Times Square digital billboard ads and water refill stations at zero cost to 10 climate leaders and NGOs. Sustainable Ocean Alliance seized the opportunity to amplify their message, reaching 300,000 people.
Educating Brands for a Sustainable Future
In the weeks leading up to Climate Week New York, FMCG giant Unilever pledged to help content creators promote sustainability and navigate greenwashing fears with the tools in their latest report uncovering the barriers social media creators face around sustainability.
The launch of the New York Climate Exchange took place on September 20. The newfound initiative provides start-up companies in the climate deep-tech and research-driven sectors with access to climate experts and allows them to receive the latest in education and research, while placing them into an innovation hub that equips them with job training, and public programs to best combat the latest climate challenges.
3. Net-Zero Commitments
Committing to net-zero emissions is a big statement, and one that can make a difference. In 2022, a report revealed that corporate leaders from 12 countries pledged to address environmental concerns by 2030, and an impressive 13% of these leaders pledged to achieve net-zero emissions by as early as 2024. The world of ad tech has seen companies flock to net-zero commitments, with Sharethrough announcing a goal to achieve net-zero by 2030.
At Climate Week New York, American multinational conglomerate 3M announced direct air capture (DAC) technology, a way to trap CO2 from the air and permanently remove it through their collaboration with Svante.
E-commerce platform Shopify presented their case for supporting carbon removal projects through their Sustainability Fund.
Signify, a global leader in lighting, announced that they are moving to new LED lighting units, immediately lowering carbon emissions and positively impacting the economy, by reducing energy costs in Europe by over €65 billion.
Sharethrough has also joined the movement and committed to a net-zero goal by 2030, certified by Science-Based Targets. We hope to see more and more companies set ambitious goals for the good of the planet.
4. Travel At The Forefront
It’s no secret that travel and transportation represents over 25% of global CO2 emission.
Whether it was through discussions around BMW Group's lower carbon footprint offering in their Neue Klasse, Intrepid Travel’s ‘Good Trips Only’ campaign showcased across New York City's subway cars and vibrant murals, or Google's new sustainable and carbon efficient Maps feature, ethical travel is a key way for both corporations and individuals to make a daily impact.
5. New Laws & Regulations
It wasn’t just clean energy companies and concerned citizens who flocked to Climate Week New York. World leaders and politicians joined forces with private and public sector members at the world's largest climate event to find common ground and advance progress.
During the opening ceremonies, the worlds’ fifth largest economy, California, announced new climate-focused transparency laws that will require more than 5000 companies doing business in the state to report their global greenhouse gas emissions across all value chains, in addition to publicly disclosing the climate risks their businesses’ face.
Scotland’s first minister, Humza Yousaf announced funding for countries worst affected by climate change, with $7 million being pledged to countries hit hardest by the climate crisis.
Colombia and Panama made agreements to phase out existing coal plants and stop new ones from being built, unless they are paired with carbon-capture technology. The addition of both countries to the Powering Past Coal Alliance is noteworthy, with South America the sixth-largest coal exporter in the world.
Brazil and Denmark both increased their climate combatting numbers. Brazil announced it would further increase its climate targets set from last year, while Denmark announced it was pledging additional funds to tackle climate change in developing countries.
6. Saying No to Greenwashing
According to Kathryn Lundstrom at Adweek, some sponsors faced accusations of greenwashing, underscoring the notion that the real action at Climate Week New York occurs behind the scenes. Amidst it all, a striking display of posters condemning agencies and their support for fossil fuels, served as a poignant reminder of the imperative for brands to maintain authenticity when portraying themselves as sustainable.
US treasury secretary Janet Yellen described the pressing economic costs stemming from climate change, and pushed for more private sector funds to be spent on clean energy and climate projects, in addition to combating greenwashing. Environmental group , The Sierre Magazine attended the week-long events, and said that while progress is being made on the greenwashing front, there’s still a ways to go.
Sharethrough – Pioneering Sustainability in Ad Tech
The call to address sustainability and environmental concerns intensifies with each passing day. As a pioneering ad tech company at the forefront of sustainability initiatives within the digital advertising sector, we continuously strive to educate our clients and empower them with actionable strategies. Events such as Climate Week New York help to spread awareness and education around the globe so that we can move forward towards a more sustainable future, together.
Sharethrough recently reached a remarkable milestone with GreenPMPs™: the delivery of one billion impressions. Sharethrough’s GreenPMPs™, an innovative Green Media Product, empower advertisers to deliver carbon-neutral digital campaigns by excluding high-emissions sites and those made solely for advertising purposes (MFAs), while simultaneously compensating for the remaining carbon emissions.
While one billion impressions is an impressive feat, it represents just a fraction of the monumental task ahead. We extend an open invitation to all stakeholders in the industry, even our competitors, to advance the development of Green Media Products, collectively forging a path toward a sustainable, net-zero future.
Track our progress decarbonizing of the programmatic supply chain: www.greenpmp.io
Learn more about Sharethrough’s sustainability initiatives.
Behind Headlines: 180 Seconds in Ad Tech is a short 3-minute podcast exploring the news in the digital advertising industry. Ad tech is a fast-growing industry with many updates happening daily. As it can be hard for most to keep up with the latest news, the Sharethrough team wanted to create an audio series compiling notable mentions each week.
2023 has seen its fair share of climate catastrophes.
With heat waves reaching new record highs across the globe, in addition to severe flooding in Libya, shock fires in Maui, and the deadliest earthquake in Moroccan History, the climate crisis truly demands the attention of each and every one of us. Throughout the summer months, forest fires in Canada intensified to such a degree that the streets of New York were shrouded in an apocalyptic haze.
Just four months later these very same streets were now filled with climate leaders and global activists attending The Climate Group’s Climate Week New York. As one of the largest annual climate and sustainability events in the world, Climate Week New York brought together hundreds of thousands of action-driven, climate concerned citizens.
Last week, the Sharethrough team traveled to New York to jump into the conversation and learn from fellow industry leaders and activists about the latest in sustainability, technology, and advertising. In this blog post, we’ll be breaking down the 6 major takeaways from Climate Week New York 2023.
1. Action-Oriented Solutions
Climate change advocates have long grown frustrated with the lack of action and initiatives put into place by companies and lawmakers. This year’s Climate Week New York featured one simple message: “We Can. We Will”, summarizing both the frustration and determination needed to make change and see real tangible results.
Industry Leaders and Climate Experts Convene at The Nest Climate Campus
Action-oriented solutions could be found all around, with a plethora of industry leaders and climate experts gathered for three days of workshops, panels, and presentations at The Nest Climate Campus to discuss and share the latest in sustainability practices.
Unifying An Industry for Climate Action: Advertising's Race to Net-Zero Emissions
Frank Maguire & Martin Bryan discussed the partnership between Sharethrough and IPG Mediabrands, with insights into how actionable steps are being taken across the digital advertising industry to reduce carbon footprint.
The Responsibility of Creativity to Take on Sustainability and Drive Behaviour Change
The Shipyard’s Amanda Moul and Flowcarbon’s Jennifer Owens’s discussion on the critical role of creative messaging in driving behavior change.
Tech Taking the Lead: The Product Innovations Driving Conscious Consumption and a More Circular Future
Salah Said, Head of Sustainability at Klarna, led climate leaders into the world of sustainability, tech, and consumer behavior, giving attendees actionable insights into how to make a positive impact on the planet through their own products and businesses.
2. Brands Helping Brands
Last week, the city of New York witnessed widespread collaboration as diverse brands and leaders worked together to help spread the message and have a greater impact.
Brands Join Forces to Bring Awareness
HOPE Hydration provided Times Square digital billboard ads and water refill stations at zero cost to 10 climate leaders and NGOs. Sustainable Ocean Alliance seized the opportunity to amplify their message, reaching 300,000 people.
Educating Brands for a Sustainable Future
In the weeks leading up to Climate Week New York, FMCG giant Unilever pledged to help content creators promote sustainability and navigate greenwashing fears with the tools in their latest report uncovering the barriers social media creators face around sustainability.
The launch of the New York Climate Exchange took place on September 20. The newfound initiative provides start-up companies in the climate deep-tech and research-driven sectors with access to climate experts and allows them to receive the latest in education and research, while placing them into an innovation hub that equips them with job training, and public programs to best combat the latest climate challenges.
3. Net-Zero Commitments
Committing to net-zero emissions is a big statement, and one that can make a difference. In 2022, a report revealed that corporate leaders from 12 countries pledged to address environmental concerns by 2030, and an impressive 13% of these leaders pledged to achieve net-zero emissions by as early as 2024. The world of ad tech has seen companies flock to net-zero commitments, with Sharethrough announcing a goal to achieve net-zero by 2030.
At Climate Week New York, American multinational conglomerate 3M announced direct air capture (DAC) technology, a way to trap CO2 from the air and permanently remove it through their collaboration with Svante.
E-commerce platform Shopify presented their case for supporting carbon removal projects through their Sustainability Fund.
Signify, a global leader in lighting, announced that they are moving to new LED lighting units, immediately lowering carbon emissions and positively impacting the economy, by reducing energy costs in Europe by over €65 billion.
Sharethrough has also joined the movement and committed to a net-zero goal by 2030, certified by Science-Based Targets. We hope to see more and more companies set ambitious goals for the good of the planet.
4. Travel At The Forefront
It’s no secret that travel and transportation represents over 25% of global CO2 emission.
Whether it was through discussions around BMW Group's lower carbon footprint offering in their Neue Klasse, Intrepid Travel’s ‘Good Trips Only’ campaign showcased across New York City's subway cars and vibrant murals, or Google's new sustainable and carbon efficient Maps feature, ethical travel is a key way for both corporations and individuals to make a daily impact.
5. New Laws & Regulations
It wasn’t just clean energy companies and concerned citizens who flocked to Climate Week New York. World leaders and politicians joined forces with private and public sector members at the world's largest climate event to find common ground and advance progress.
During the opening ceremonies, the worlds’ fifth largest economy, California, announced new climate-focused transparency laws that will require more than 5000 companies doing business in the state to report their global greenhouse gas emissions across all value chains, in addition to publicly disclosing the climate risks their businesses’ face.
Scotland’s first minister, Humza Yousaf announced funding for countries worst affected by climate change, with $7 million being pledged to countries hit hardest by the climate crisis.
Colombia and Panama made agreements to phase out existing coal plants and stop new ones from being built, unless they are paired with carbon-capture technology. The addition of both countries to the Powering Past Coal Alliance is noteworthy, with South America the sixth-largest coal exporter in the world.
Brazil and Denmark both increased their climate combatting numbers. Brazil announced it would further increase its climate targets set from last year, while Denmark announced it was pledging additional funds to tackle climate change in developing countries.
6. Saying No to Greenwashing
According to Kathryn Lundstrom at Adweek, some sponsors faced accusations of greenwashing, underscoring the notion that the real action at Climate Week New York occurs behind the scenes. Amidst it all, a striking display of posters condemning agencies and their support for fossil fuels, served as a poignant reminder of the imperative for brands to maintain authenticity when portraying themselves as sustainable.
US treasury secretary Janet Yellen described the pressing economic costs stemming from climate change, and pushed for more private sector funds to be spent on clean energy and climate projects, in addition to combating greenwashing. Environmental group , The Sierre Magazine attended the week-long events, and said that while progress is being made on the greenwashing front, there’s still a ways to go.
Sharethrough – Pioneering Sustainability in Ad Tech
The call to address sustainability and environmental concerns intensifies with each passing day. As a pioneering ad tech company at the forefront of sustainability initiatives within the digital advertising sector, we continuously strive to educate our clients and empower them with actionable strategies. Events such as Climate Week New York help to spread awareness and education around the globe so that we can move forward towards a more sustainable future, together.
Sharethrough recently reached a remarkable milestone with GreenPMPs™: the delivery of one billion impressions. Sharethrough’s GreenPMPs™, an innovative Green Media Product, empower advertisers to deliver carbon-neutral digital campaigns by excluding high-emissions sites and those made solely for advertising purposes (MFAs), while simultaneously compensating for the remaining carbon emissions.
While one billion impressions is an impressive feat, it represents just a fraction of the monumental task ahead. We extend an open invitation to all stakeholders in the industry, even our competitors, to advance the development of Green Media Products, collectively forging a path toward a sustainable, net-zero future.
Track our progress decarbonizing of the programmatic supply chain: www.greenpmp.io
Learn more about Sharethrough’s sustainability initiatives.
Founded in 2015, Calibrate is a yearly conference for new engineering managers hosted by seasoned engineering managers. The experience level of the speakers ranges from newcomers all the way through senior engineering leaders with over twenty years of experience in the field. Each speaker is greatly concerned about the craft of engineering management. Organized and hosted by Sharethrough, it was conducted yearly in September, from 2015-2019 in San Francisco, California.
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