At the first ever Green Media Summit, industry leaders from all sides of the media and advertising ecosystem, discussed and shared insights into something increasingly vital – sustainability.
As a first-of-its-kind event, attendees left with actionable learnings they can take back to their organizations for their own sustainability journeys. In this post, we compile and summarize all the different panels, discussions and keynote presentations during Sharethrough’s Green Media Summit in 2023. Don’t want to miss the next event? Visit the website: Green Media Summit 2024.
Top 5 Mentions from All Sessions at the Green Media Summit Hosted By Sharethrough
Throughout the Green Media Summit, attendees heard from all sides of the media industry and in every presentation and panel, some common sustainability trends were brought up. These trends are something that affect any organization, like how there’s no more time to waste when it comes to reducing carbon emissions or how there is a need for an industry-wide measurement standard. To learn more about the common trends, check out our blog post where we cover the 5 key lessons from the Green Media Summit.
Read More: Top 5 Key Lessons From the Green Media Summit Hosted By Sharethrough
7 Ways Agencies can Contribute to Media and Advertising Sustainability
When it comes to digital media and advertising sustainability, agencies hold some of the greatest power in helping the industry reach net-zero emissions. During the Green Media Summit, agencies that already started their sustainability journey share some of the most important lessons they learned. Agencies learned that clients need more education when it comes to sustainability in media and are seeking help from their agency partners. And in turn, agencies will need help from their supply parters to reduce their carbon footprint.
Read More: 7 Vital Lessons From the Agency Panel at the Green Media Summit — Sharethrough
DSPs Can Help Reduce Supply Chain Carbon Emissions Using These 4 Methods
Sitting on the buy-side of the programmatic supply chain, DSPs can greatly help make a difference and speed up the process of reaching net zero emissions on all sides. We learned at the Green Media Summit that DSPs can use the tremendous amount of data they have to find ways to reduce carbon emissions for the entire supply chain. Not only that, DSPs can make it easier for brands and advertisers to purchase green media and inventory.
Read More: 4 Ways DSPs Can Help Reduce Supply Chain Carbon Emissions — Sharethrough
Reducing Carbon Emissions isn’t Easy For Publishers – Here Are 3 Ways of Becoming Sustainable without Impacting Revenue
One of the greatest challenges for publishers is maximizing revenue and with the added pressure of from buyers demanding clean supply, publishers have a difficult road to sustainability. But it doesn’t have to be that way as we learned at the Green Media Summit from leading publishers. In fact, reducing carbon emissions can help publishers potentially improve revenue. Find out how and other ways that publishers are becoming more sustainable.
Read More: 3 Ways Publishers Can Reduce Carbon Emissions Without Impacting Revenue — Sharethrough
5 Ways Brands Are Becoming Sustainable While Maintaining Profitability
Profitability is one of the main reasons why brands are hesitant on starting or investing in their sustainability initiatives. As shared during the Green Media Summit, there’s a correlation between reducing carbon emissions and maximizing your bottom line. Not only that, consumers also prefer brands that are actively working on reducing their carbon footprint. Find out what some leading CPG and B2C brands had to say about their gains in sustainability and profit.
Read More: 5 Ways Brands Are Becoming Sustainable While Maintaining Profitability — Sharethrough
Scope3 Shares 5 Lessons to Accelerate Sustainability In Media at the Green Media Summit
Brian O’Kelley of Scope3, one of the most prominent voices surrounding sustainability in ad tech, spoke at the Green Media Summit about his lessons learned from his first year since founding Scope3. With these lessons, Brian O’Kelley aims to help accelerate the pace of sustainability adoption in media and help organizations use it as a competitive advantage. Check out the other learnings from Scope3’s first year.
3 Additional Insights From Ad Net Zero’s Plan For Sustainability In Media And Advertising
Ad Net Zero, an organization dedicated to sustainability in media and advertising, recently opened a USA chapter due to the growing interest in reducing the carbon emissions of media and advertising. John Osborn, director of Ad Net Zero USA, delivered a 5-point-plan presentation at the Green Media Summit to help companies in the media industry reduce their carbon footprint.
Richard Davis Shares 5 Steps Any Organization Can Take To Reach Net Zero Carbon Emissions
While the Green Media Summit focused mainly on media and advertising, there were attendees from all kinds of industries. For them to leave with actionable information, Richard Davis, CEO and Co-Founder of 51 to Carbon Zero offered 5 steps that any company from any industry can take on their journey to reach net-zero carbon emissions. We break these steps down and offer some additional tips and best practices.
Let us know what you want to see at the next Green Media Summit
The first Green Media Summit was an exciting one, where over 250 attendees sharing their passions for sustainability in media and advertising. Combined with the learnings from the industry leaders that offered their insights through panel discussions, presentations and speeches, attendees can take their passions back to their organizations for their own sustainability journey to reduce carbon emissions to net zero. Media and advertising have the greatest chance of becoming the first industry to reach net zero emissions, but only if keep improving and reiterating as we go. Let us know what you want to see and learn at the next Green Media Summit.
Watch the full videos here:
At the first ever Green Media Summit, industry leaders from all sides of the media and advertising ecosystem, discussed and shared insights into something increasingly vital – sustainability.
As a first-of-its-kind event, attendees left with actionable learnings they can take back to their organizations for their own sustainability journeys. In this post, we compile and summarize all the different panels, discussions and keynote presentations during Sharethrough’s Green Media Summit in 2023. Don’t want to miss the next event? Visit the website: Green Media Summit 2024.
Top 5 Mentions from All Sessions at the Green Media Summit Hosted By Sharethrough
Throughout the Green Media Summit, attendees heard from all sides of the media industry and in every presentation and panel, some common sustainability trends were brought up. These trends are something that affect any organization, like how there’s no more time to waste when it comes to reducing carbon emissions or how there is a need for an industry-wide measurement standard. To learn more about the common trends, check out our blog post where we cover the 5 key lessons from the Green Media Summit.
Read More: Top 5 Key Lessons From the Green Media Summit Hosted By Sharethrough
7 Ways Agencies can Contribute to Media and Advertising Sustainability
When it comes to digital media and advertising sustainability, agencies hold some of the greatest power in helping the industry reach net-zero emissions. During the Green Media Summit, agencies that already started their sustainability journey share some of the most important lessons they learned. Agencies learned that clients need more education when it comes to sustainability in media and are seeking help from their agency partners. And in turn, agencies will need help from their supply parters to reduce their carbon footprint.
Read More: 7 Vital Lessons From the Agency Panel at the Green Media Summit — Sharethrough
DSPs Can Help Reduce Supply Chain Carbon Emissions Using These 4 Methods
Sitting on the buy-side of the programmatic supply chain, DSPs can greatly help make a difference and speed up the process of reaching net zero emissions on all sides. We learned at the Green Media Summit that DSPs can use the tremendous amount of data they have to find ways to reduce carbon emissions for the entire supply chain. Not only that, DSPs can make it easier for brands and advertisers to purchase green media and inventory.
Read More: 4 Ways DSPs Can Help Reduce Supply Chain Carbon Emissions — Sharethrough
Reducing Carbon Emissions isn’t Easy For Publishers – Here Are 3 Ways of Becoming Sustainable without Impacting Revenue
One of the greatest challenges for publishers is maximizing revenue and with the added pressure of from buyers demanding clean supply, publishers have a difficult road to sustainability. But it doesn’t have to be that way as we learned at the Green Media Summit from leading publishers. In fact, reducing carbon emissions can help publishers potentially improve revenue. Find out how and other ways that publishers are becoming more sustainable.
Read More: 3 Ways Publishers Can Reduce Carbon Emissions Without Impacting Revenue — Sharethrough
5 Ways Brands Are Becoming Sustainable While Maintaining Profitability
Profitability is one of the main reasons why brands are hesitant on starting or investing in their sustainability initiatives. As shared during the Green Media Summit, there’s a correlation between reducing carbon emissions and maximizing your bottom line. Not only that, consumers also prefer brands that are actively working on reducing their carbon footprint. Find out what some leading CPG and B2C brands had to say about their gains in sustainability and profit.
Read More: 5 Ways Brands Are Becoming Sustainable While Maintaining Profitability — Sharethrough
Scope3 Shares 5 Lessons to Accelerate Sustainability In Media at the Green Media Summit
Brian O’Kelley of Scope3, one of the most prominent voices surrounding sustainability in ad tech, spoke at the Green Media Summit about his lessons learned from his first year since founding Scope3. With these lessons, Brian O’Kelley aims to help accelerate the pace of sustainability adoption in media and help organizations use it as a competitive advantage. Check out the other learnings from Scope3’s first year.
3 Additional Insights From Ad Net Zero’s Plan For Sustainability In Media And Advertising
Ad Net Zero, an organization dedicated to sustainability in media and advertising, recently opened a USA chapter due to the growing interest in reducing the carbon emissions of media and advertising. John Osborn, director of Ad Net Zero USA, delivered a 5-point-plan presentation at the Green Media Summit to help companies in the media industry reduce their carbon footprint.
Richard Davis Shares 5 Steps Any Organization Can Take To Reach Net Zero Carbon Emissions
While the Green Media Summit focused mainly on media and advertising, there were attendees from all kinds of industries. For them to leave with actionable information, Richard Davis, CEO and Co-Founder of 51 to Carbon Zero offered 5 steps that any company from any industry can take on their journey to reach net-zero carbon emissions. We break these steps down and offer some additional tips and best practices.
Let us know what you want to see at the next Green Media Summit
The first Green Media Summit was an exciting one, where over 250 attendees sharing their passions for sustainability in media and advertising. Combined with the learnings from the industry leaders that offered their insights through panel discussions, presentations and speeches, attendees can take their passions back to their organizations for their own sustainability journey to reduce carbon emissions to net zero. Media and advertising have the greatest chance of becoming the first industry to reach net zero emissions, but only if keep improving and reiterating as we go. Let us know what you want to see and learn at the next Green Media Summit.
Watch the full videos here:
Behind Headlines: 180 Seconds in Ad Tech is a short 3-minute podcast exploring the news in the digital advertising industry. Ad tech is a fast-growing industry with many updates happening daily. As it can be hard for most to keep up with the latest news, the Sharethrough team wanted to create an audio series compiling notable mentions each week.
At the first ever Green Media Summit, industry leaders from all sides of the media and advertising ecosystem, discussed and shared insights into something increasingly vital – sustainability.
As a first-of-its-kind event, attendees left with actionable learnings they can take back to their organizations for their own sustainability journeys. In this post, we compile and summarize all the different panels, discussions and keynote presentations during Sharethrough’s Green Media Summit in 2023. Don’t want to miss the next event? Visit the website: Green Media Summit 2024.
Top 5 Mentions from All Sessions at the Green Media Summit Hosted By Sharethrough
Throughout the Green Media Summit, attendees heard from all sides of the media industry and in every presentation and panel, some common sustainability trends were brought up. These trends are something that affect any organization, like how there’s no more time to waste when it comes to reducing carbon emissions or how there is a need for an industry-wide measurement standard. To learn more about the common trends, check out our blog post where we cover the 5 key lessons from the Green Media Summit.
Read More: Top 5 Key Lessons From the Green Media Summit Hosted By Sharethrough
7 Ways Agencies can Contribute to Media and Advertising Sustainability
When it comes to digital media and advertising sustainability, agencies hold some of the greatest power in helping the industry reach net-zero emissions. During the Green Media Summit, agencies that already started their sustainability journey share some of the most important lessons they learned. Agencies learned that clients need more education when it comes to sustainability in media and are seeking help from their agency partners. And in turn, agencies will need help from their supply parters to reduce their carbon footprint.
Read More: 7 Vital Lessons From the Agency Panel at the Green Media Summit — Sharethrough
DSPs Can Help Reduce Supply Chain Carbon Emissions Using These 4 Methods
Sitting on the buy-side of the programmatic supply chain, DSPs can greatly help make a difference and speed up the process of reaching net zero emissions on all sides. We learned at the Green Media Summit that DSPs can use the tremendous amount of data they have to find ways to reduce carbon emissions for the entire supply chain. Not only that, DSPs can make it easier for brands and advertisers to purchase green media and inventory.
Read More: 4 Ways DSPs Can Help Reduce Supply Chain Carbon Emissions — Sharethrough
Reducing Carbon Emissions isn’t Easy For Publishers – Here Are 3 Ways of Becoming Sustainable without Impacting Revenue
One of the greatest challenges for publishers is maximizing revenue and with the added pressure of from buyers demanding clean supply, publishers have a difficult road to sustainability. But it doesn’t have to be that way as we learned at the Green Media Summit from leading publishers. In fact, reducing carbon emissions can help publishers potentially improve revenue. Find out how and other ways that publishers are becoming more sustainable.
Read More: 3 Ways Publishers Can Reduce Carbon Emissions Without Impacting Revenue — Sharethrough
5 Ways Brands Are Becoming Sustainable While Maintaining Profitability
Profitability is one of the main reasons why brands are hesitant on starting or investing in their sustainability initiatives. As shared during the Green Media Summit, there’s a correlation between reducing carbon emissions and maximizing your bottom line. Not only that, consumers also prefer brands that are actively working on reducing their carbon footprint. Find out what some leading CPG and B2C brands had to say about their gains in sustainability and profit.
Read More: 5 Ways Brands Are Becoming Sustainable While Maintaining Profitability — Sharethrough
Scope3 Shares 5 Lessons to Accelerate Sustainability In Media at the Green Media Summit
Brian O’Kelley of Scope3, one of the most prominent voices surrounding sustainability in ad tech, spoke at the Green Media Summit about his lessons learned from his first year since founding Scope3. With these lessons, Brian O’Kelley aims to help accelerate the pace of sustainability adoption in media and help organizations use it as a competitive advantage. Check out the other learnings from Scope3’s first year.
3 Additional Insights From Ad Net Zero’s Plan For Sustainability In Media And Advertising
Ad Net Zero, an organization dedicated to sustainability in media and advertising, recently opened a USA chapter due to the growing interest in reducing the carbon emissions of media and advertising. John Osborn, director of Ad Net Zero USA, delivered a 5-point-plan presentation at the Green Media Summit to help companies in the media industry reduce their carbon footprint.
Richard Davis Shares 5 Steps Any Organization Can Take To Reach Net Zero Carbon Emissions
While the Green Media Summit focused mainly on media and advertising, there were attendees from all kinds of industries. For them to leave with actionable information, Richard Davis, CEO and Co-Founder of 51 to Carbon Zero offered 5 steps that any company from any industry can take on their journey to reach net-zero carbon emissions. We break these steps down and offer some additional tips and best practices.
Let us know what you want to see at the next Green Media Summit
The first Green Media Summit was an exciting one, where over 250 attendees sharing their passions for sustainability in media and advertising. Combined with the learnings from the industry leaders that offered their insights through panel discussions, presentations and speeches, attendees can take their passions back to their organizations for their own sustainability journey to reduce carbon emissions to net zero. Media and advertising have the greatest chance of becoming the first industry to reach net zero emissions, but only if keep improving and reiterating as we go. Let us know what you want to see and learn at the next Green Media Summit.
Watch the full videos here:
Founded in 2015, Calibrate is a yearly conference for new engineering managers hosted by seasoned engineering managers. The experience level of the speakers ranges from newcomers all the way through senior engineering leaders with over twenty years of experience in the field. Each speaker is greatly concerned about the craft of engineering management. Organized and hosted by Sharethrough, it was conducted yearly in September, from 2015-2019 in San Francisco, California.
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