Summer Games Seasonal Package

Active Months:  

Available for:

Video
Display
Native
CTV
Start date: July 2024
End date: August 2024
Summer
—
—
Learn more about this package →
Start date: July 2024
Get Started Today!
End date: August 2024
Season:
Summer

Sharethrough Seasonal Packages Curate Audiences & Inventory to Achieve Campaign Goals

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All seasonal packages automatically remove Jounce-certified Made-for-Advertising (MFA) sites

Audience Segments

  • Individuals who are Summer Olympics Enthusiasts
  • Individuals who have recently streamed sports Olympics TV
  • Individuals who are interested in Olympics

Contextual Alignment

  • Health
  • Fitness
  • Sports
  • Entertainment
  • News
  • Travel
  • Tourism

Performance Optimization

Proprietary performance technology applied to all seasonal packages optimized to meet your KPIs

Summer Games Seasonal Package

Learn more about this PMP →
Start date: July 2024
End date: August 2024
Summer
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Summer Games Package Description

Increase user attention with Sharethrough CTV Medal Count Enhancement. Our new seasonal enhancement displays the Medal Count of the top 10 countries by gold, silver, bronze, and a total count each day of the summer games. Pre-populated every 24 hours. Available in US, Canada, and Europe for both programmatic and managed service activation. An optional CTA for the brand to customize.

Sharethrough Packages Drive Higher Performance & Can Be Customized to Hit Your Campaign KPIs

CTR (Click through Rate)
> 0.70%
CPC (Cost Per Click)
< $0.50
VCR (Video Completion Rate)
> 70%
Viewability
> 70%
Explore Ad Gallery →

Maximize Attention & Comprehension
‍with Turnkey Sharethrough Ad Enhancements

Our research leads to unique ad enhancements that improve outcomes using existing assets

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91%

more likely to pay attention to ads if they have a Sports Ticker

Discover CTV Sports Ticker →
Explore Ad Enhancements →
Ready to Activate Our Summer Games Package?
Get Started →
Explore Ad Gallery →

Maximize Attention & Comprehension
with Turnkey Sharethrough Ad Enhancements

Our research leads to unique ad enhancements that improve outcomes using existing assets

Icon of a magnifying glass

Summer Games Package Description

Increase user attention with Sharethrough CTV Medal Count Enhancement. Our new seasonal enhancement displays the Medal Count of the top 10 countries by gold, silver, bronze, and a total count each day of the summer games. Pre-populated every 24 hours. Available in US, Canada, and Europe for both programmatic and managed service activation. An optional CTA for the brand to customize.

Sharethrough PMPs Drive Higher Performance & Can Be Customized to Hit Your Campaign KPIs

CTR (Click through Rate)
> 0.70%
CPC (Cost Per Click)
< $0.50
VCR (Video Completion Rate)
> 70%
Viewability
> 70%
Explore Ad Gallery →

Your Campaigns Delivered on the Best Summer Games Websites & Apps

Curated list of Health, Fitness, Sports, Entertainment, News, Travel & Tourism sites optimized to align with your goals and KPIs.

‍



Discover Curation →

Summer Games Trends

7.6 Billion

Total Revenue from 2017-2020/21

The IOC reported a 4 year revenue of 7.6 Billion dollars through 4 Olympic tournaments!

1.89 Billion

IOC Contributions

The IOC contributed 1.89 Billion dollars to run the Olympics in Tokyo.

15

Partners helping out

The number of Olympic Partners that were contributing during the Tokyo Olympics, bringing in 2.29 Billion dollars.

Now with Massive Scale Across Display, Video & Native

90%

Reach of A18+

34B

Daily
Impression
Requests

+

2x Higher CTR Than Industry Average

23B

Daily
Impression
Requests

+

40% Lower CPCVs Than Industry Average

37B

Daily
Impression
Requests

+

1.4x Higher CTR Than Industry Average
Our Partners—

Available Directly in Every DSP

With direct integrations in all major DSPs, buyers can access Sharethrough and benefit from immediately-increased performance and results by simply adding Sharethrough as a supply source — for display, video, native, and CTV.

Learn more →
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All Other DSPs
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Ready to Activate Our Summer Games Package?

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