High VCR Performance Package

Active Months:  

Year Round

Available for:

Video
Display
Native
CTV
Year Round
Always on
Learn more about this package →
Year Round
Season:
Always on

High VCR Performance Package

Learn more about this PMP →
Year Round
Always on

High VCR PMP Description

Sharethrough dynamic captions are a first-to-market product that animate human-verified captions in the headline space where eye-tracking studies confirm is the first place users look while scrolling through sites. Adding captions also makes your video more accessible to deaf and hearing impaired and the 75% of people that watch mobile video on mute. Simply target Sharethrough in your DSP with your existing VAST or VPAID tags and human-verified captions will automatically be added.

Sharethrough Packages Drive Higher Performance & Can Be Customized to Hit Your Campaign KPIs

CTR (Click through Rate)
> 0.70%
CPC (Cost Per Click)
< $0.50
VCR (Video Completion Rate)
> 70%
Viewability
> 70%
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Maximize Attention & Comprehension
with Turnkey Sharethrough Ad Enhancements

Our research leads to unique ad enhancements that improve outcomes using existing assets

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Ready to Activate Our High VCR Package?
Explore Ad Gallery

Maximize Attention & Comprehension
with Turnkey Sharethrough Ad Enhancements

Our research leads to unique ad enhancements that improve outcomes using existing assets

Icon of a magnifying glass

High VCR PMP Description

Sharethrough dynamic captions are a first-to-market product that animate human-verified captions in the headline space where eye-tracking studies confirm is the first place users look while scrolling through sites. Adding captions also makes your video more accessible to deaf and hearing impaired and the 75% of people that watch mobile video on mute. Simply target Sharethrough in your DSP with your existing VAST or VPAID tags and human-verified captions will automatically be added.

Sharethrough PMPs Drive Higher Performance & Can Be Customized to Hit Your Campaign KPIs

CTR (Click through Rate)
> 0.70%
CPC (Cost Per Click)
< $0.50
VCR (Video Completion Rate)
> 70%
Viewability
> 70%

Your Campaigns Delivered on the Best Websites & Apps

Curated list of sites optimized to align with your goals and KPIs.



Discover Curation

People Prefer Videos with Captions

Now with Massive Scale Across Display, Video & Native

90%

Reach of A18+

34B

Daily
Impression
Requests

+

2x Higher CTR Than Industry Average

23B

Daily
Impression
Requests

+

40% Lower CPCVs Than Industry Average

37B

Daily
Impression
Requests

+

1.4x Higher CTR Than Industry Average
Our Partners—

Available Directly in Every DSP

With direct integrations in all major DSPs, buyers can access Sharethrough and benefit from immediately-increased performance and results by simply adding Sharethrough as a supply source — for display, video, native, and CTV.

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Discover More Sharethrough Ad Enhancements

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Together, we form one of the largest independent ad platforms and marketplaces worldwide.

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