CTV Ad Enhancements

CTV Custom

Introducing CTV Custom – a new approach to connected TV advertising proven to improve outcomes. This product enables advertisers to easily add features like custom skins to their CTV ads, boosting user attention. Advertisers can also optionally add QR codes directly within their ads, creating a more interactive experience. By incorporating these engaging elements, CTV Custom helps brands capture attention more effectively, driving a 12% increase in user attention.

of consumers are more likely to pay attention to CTV ads that have a QR code.