Leadership Team

JF Cote is President & CEO, and board member of Sharethrough. With over 25 years’ experience in business, and 15 years of experience building tech companies, JF is an experienced leader and a born innovator.

Co-founder of District M (now Sharethrough) and awarded Entrepreneur of the Year by Ernst Young in 2017 and 2022, JF was responsible for orchestrating the merger between District M and Sharethrough, and becoming one of the largest ad exchanges in the world. JF acts as the chief architect of the company’s corporate strategy, focuses on building a unique culture and provides leadership to commercial and partnership initiatives.

Under JF’s leadership, Sharethrough has been recognized in several industry awards, including AdExchanger's Top 50 Programmatic Power Players in both 2021 and 2023, and being named one of Deloitte's Best Managed Companies for the last 6 consecutive years.

JF holds an Executive MBA from UQAM and a bachelor’s degree in commerce with a specialization in Finance from University of Ottawa. He is a CPA by training and serves as a member of multiple boards, supporting children in their education and sports activities. In 2022 JF participated as the co-president of the MBAM Bal, the largest annual fundraising event in Montreal. In 2022 he also acted as the Honorary president for the 18th anniversary of Soirée En Cœur, a fundraiser event in support of children with heart disease and their families. In his spare time, JF loves traveling around the world with his wife and 2 kids to discover new experiences, new cultures, and meet new people.

Before Sharethrough, JF Cote shared his expertise with multiple companies in different industries such as Pratt & Whitney (Aerospace), PricewaterhouseCoopers (Investment Banking) and Yellow Pages (Media), for which he co-founded the digital media division, Mediative.