In June 2022, Sharethrough became the first ad exchange to launch Green Media Products in order to help the industry lower the carbon footprint of their digital campaigns.
We are not alone in the journey to decarbonize digital advertising…
Calculate CO2 emissions to set you on the path to reduce and compensate
Get detailed reporting of the carbon emissions generated by your campaigns
Use our carbon emissions estimator tool
Automatically remove high-emissions and MFA websites
Placement-level optimization to remove problematic placements
Access Scope3’s ClimateShield Technology
Easy-to-activate via any DSP
GreenPMPs+™ helps advertisers to further reduce their campaign carbon emissions while still meeting performance goals by protecting them against problematic placements.
Compensate via carbon removal projects
The Green Icon signifies campaign was delivered through a green supply path
Transparent reporting on carbon emissions & compensation
Scope3’s portfolio of high quality carbon removal projects are powered by CarbonDirect.
Winning the battle against climate change will require individual and collective actions. And because the need for action is indisputable, Sharethrough organized the first-ever Green Media Summit in 2023 in New-York City, bringing together industry leaders from brands, agencies and publishers.
Through keynotes, fireside chats and panels, attendees learn about the impact of media on sustainability, and most importantly, how our industry has the ability to turn conversations into actions and build a greener media ecosystem.
Understanding the level of carbon emissions generated by programmatic campaigns isn’t easy. Sharethrough created a free carbon emissions estimator tool which enables advertisers to estimate their campaign's carbon emissions and start taking actions to reduce them.
