Evolve your programmatic strategy beyond the open exchange.
With SFP's private exchange feature, utilize industry standard deal ID to drive incremental programmatic revenue. Offer buyers exclusive access to private inventory to generate additional revenue at premium rates.
Leverage data to add value.
OpenRTB 2.3 enables publishers to pass a vast array of data attributes in the bid requests; that said, only a limited amount of value can be offered in the open exchange. With Sharethrough’s Deal ID technology, you can discretely communicate first and third party audience data to specified buyers, creating incremental value for buyers and maximizing your programmatic revenue.
Not all inventory was created equally.
Some inventory isn’t meant for the open exchange. With Sharethrough’s private exchange offering, you can grant specific buyers access to private inventory at guaranteed rates, ensuring both quality of content and maximal revenue.