The Supply Side Platform, Evolved
In a world where banner ads are fading and user experience is paramount, native ads have emerged as the most effective advertising form to engage with users across devices. With SFP, publishers can manage their entire native ad strategy, from direct sale prospecting and execution to yield management and network optimization.
Manage Your Complete Native Ad Stack
Evolve your business beyond the banner with technology built for managing direct and indirect native ad sales.
Cards for Publishers
Third Party Demand
Equip your sales team with unique, content-centric ad products that will open doors to additional advertiser budgets.
Sell Next-Generation Ad Types that Keep Readers On Site
Enable your sales team to command a premium for new ad types that top brands are using to promote social media marketing, video content, articles and more. Cards for Publishers is like Promoted Pins, Promoted Tweets, or Instant Articles, but for the rest of the web.
Access Always-On Content Marketing Budgets
Turn any advertiser's RSS or social media feed into an always-on campaign so your sales team can capture social and content marketing budgets. Using SFP’s auto optimization algorithm, you can ensure advertisers that the newest and most engaging pieces of content always get surfaced.
Sell and Execute Sponsored Content Campaigns with Confidence
Sponsored Pages makes it easy for content solutions teams to quickly and easily execute sponsored content campaigns through a one-time CMS integration. SFP’s robust on-page analytics enables campaign managers to provide key stakeholders with in-depth, content-centric metrics, measuring everything from average attention minutes to user scroll depth.
Drive Optimal Performance on All Campaigns
SFP equips your campaign managers with tools to optimize delivery on both the creative and campaign level. Turn on Auto Optimization or manually test multiple headline and thumbnail variations on any piece of content to ensure optimal performance.
Upgrade Your Ad Server
Trafficking native ad campaigns can be a pain. SFP can be directly integrated with DFP through a quick, one-step verification process. Automate native ad serving across variable placements and eliminate any custom development or manual copying of ad tags.
Discover Insights & Maximize Yield
With the most sophisticated analytics tech in the native advertising market, you can discover insights around engagement, attention and viewability across all of your sites and audiences.
Secure Higher CPMs Using Deal ID Technology
Supplement your programmatic direct sales efforts with native advertising. SFP is one of the only native SSPs that supports Deal ID technology. Equip your programmatic sales team with a modern ad format to capture additional budgets at premium CPMs.
STX provides publishers with access to the largest marketplace of premium native ad demand. Using SFP’s built-in quality and pricing controls, publishers can establish a progressive yield strategy that maximizes the value of every single impression while protecting and preserving user experience.
Tap Into DSP Demand
Increase the value of unsold native ad inventory by leveraging audience data through the OpenRTB 2.3 protocol. As a direct collaborator on OpenRTB 2.3, STX supports programmatic native advertising through DSPs such as StackAdapt, TellApart, PulsePoint and PowerLinks.
Make Every Impression Count
Manage and optimize demand from multiple native ad providers. Allocate your in-feed inventory to the highest performing demand source to ensure maximum revenue on every single impression.